{"id":14574,"date":"2022-12-29T08:23:51","date_gmt":"2022-12-29T07:23:51","guid":{"rendered":"https:\/\/www.itta.net\/formations\/content-marketing\/"},"modified":"2023-06-05T12:30:25","modified_gmt":"2023-06-05T10:30:25","slug":"content-marketing","status":"publish","type":"formations","link":"https:\/\/www.itta.net\/en\/trainings\/digital-marketing\/digital-strategy\/content-marketing\/","title":{"rendered":"Content Marketing"},"content":{"rendered":"<div>The brand content gives visibility and meaning to your brand. This training is intended for entrepreneurs, communication managers, who wish to know the foundations of web copywriting and branded content. During this training participants will learn how to write and design content for the web (blog, social networks, website).<\/div>\n","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"","editeurs":[2686],"domaine":[1295,1298],"class_list":["post-14574","formations","type-formations","status-publish","hentry","editeurs-itta-digital-marketing-en","domaine-digital-marketing","domaine-digital-strategy"],"acf":{"reference":"DM-CO","duree_nombre":2,"duree_unite":"jour","prix_virtuel":1300,"prix_presentiel":1400,"prix_blended":"","prix_elearning":"","views":1904,"niveau":["Fondamental"],"role":"","certifiant":"","pdus":"","lieux":["Gen\u00e8ve","Lausanne"],"formats_dapprentissage":["presentiel","virtuel"],"examen_inclus":"Non certifiant","garanti":[""],"financement":["Temptraining"],"description_temptraining":"","description_caf":"","description_title":"","objectifs":"<ul>\r\n \t<li>Know how to set up a content plan<\/li>\r\n \t<li>Know how to identify content on the web<\/li>\r\n \t<li>Know how to optimize an article on WordPress, Drupal \u2026 (SEO)<\/li>\r\n<\/ul>","connaissances":"<ul>\r\n \t<li>Basic knowledge of internet browsing<\/li>\r\n \t<li>Basic knowledge of WordPress or a CMS<\/li>\r\n<\/ul>","profils_participants":"<ul>\r\n \t<li>Communication Managers<\/li>\r\n \t<li>Marketing Managers<\/li>\r\n \t<li>Professionals wishing to learn to write for the web<\/li>\r\n<\/ul>","examen":"","documentation":"<ul>\r\n \t<li>Digital courseware included<\/li>\r\n<\/ul>","lab__exercices":"","contenu_cours":"<strong>Module 1 : Content Marketing Figures<\/strong>\r\n<ul>\r\n \t<li>State of play (B2B, B2C)<\/li>\r\n<\/ul>\r\n<strong>Module 2 : Content curation<\/strong>\r\n<ul>\r\n \t<li>Usefulness of content curation<\/li>\r\n \t<li>Curation and monitoring tools: Scoopit, Google Alerts, Feedly (Demo and practice)<\/li>\r\n \t<li>Watch \/ curation exercise<\/li>\r\n<\/ul>\r\n<strong>Module 3 : Brand Content<\/strong>\r\n<ul>\r\n \t<li>Brand content basics<\/li>\r\n \t<li>Examples of cases<\/li>\r\n<\/ul>\r\n<strong>Module 4 : Content Strategy<\/strong>\r\n<ul>\r\n \t<li>Definition of the editorial line<\/li>\r\n \t<li>Build personas<\/li>\r\n \t<li>The editorial charter<\/li>\r\n<\/ul>\r\n<strong>Module 5: Content and web writing<\/strong>\r\n<ul>\r\n \t<li>Content plan, essential elements (on WordPress or other CMS)<\/li>\r\n \t<li>SEO optimization<\/li>\r\n \t<li>Measure the results of the content strategy<\/li>\r\n<\/ul>\r\n<strong>Module 6: Content Plan Exercise<\/strong>","cours_recommandes":14583,"infos_additionnelles":"","inclus_dans_ce_cours_virtuel":"<ul>\r\n \t<li>Training provided by a domain expert<\/li>\r\n \t<li>Customized situational activities tailored to your challenges<\/li>\r\n \t<li>Digital documentation and support materials<\/li>\r\n \t<li>Achievement Badge<\/li>\r\n<\/ul>","inclus_dans_ce_cours_presentiel":"<ul>\r\n \t<li>Training provided by a domain expert<\/li>\r\n \t<li>Customized situational activities tailored to your challenges<\/li>\r\n \t<li>Digital documentation and support materials<\/li>\r\n \t<li>Achievement Badge<\/li>\r\n<\/ul>","inclus_dans_ce_cours_blended":"","inclus_dans_ce_cours_elearning":"","inclus_dans_ce_cours_surmesure":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - 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