{"id":14578,"date":"2022-12-29T08:23:56","date_gmt":"2022-12-29T07:23:56","guid":{"rendered":"https:\/\/www.itta.net\/formations\/leadgen-growth-hacking\/"},"modified":"2023-06-05T12:31:52","modified_gmt":"2023-06-05T10:31:52","slug":"leadgen-growth-hacking","status":"publish","type":"formations","link":"https:\/\/www.itta.net\/en\/trainings\/digital-marketing\/digital-strategy\/leadgen-growth-hacking\/","title":{"rendered":"LeadGen &#8211; Growth Hacking"},"content":{"rendered":"<p><span class=\"tlid-translation translation\" lang=\"en\"><span title=\"\">Lead generation is necessary to increase your client capital.<\/span> <span title=\"\">In this course, you will learn how to use digital tools allowing you to automate the actions of LeadGen for your business and above all, you will put your strategy into practice.<\/span><\/span><\/p>\n","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"","editeurs":[2686],"domaine":[1295,1298],"class_list":["post-14578","formations","type-formations","status-publish","hentry","editeurs-itta-digital-marketing-en","domaine-digital-marketing","domaine-digital-strategy"],"acf":{"reference":"DM-GL","duree_nombre":2,"duree_unite":"jour","prix_virtuel":1300,"prix_presentiel":1400,"prix_blended":"","prix_elearning":"","views":1925,"niveau":["Fondamental"],"role":"","certifiant":"","pdus":"","lieux":["Gen\u00e8ve","Lausanne"],"formats_dapprentissage":["presentiel","virtuel"],"examen_inclus":"Non certifiant","garanti":[""],"financement":["Temptraining"],"description_temptraining":"","description_caf":"","description_title":"","objectifs":"<ul>\r\n \t<li>Qualify and target your audience<\/li>\r\n \t<li>Collect data about your customers<\/li>\r\n \t<li>Automate generation and conversion processes<\/li>\r\n<\/ul>","connaissances":"<ul>\r\n \t<li><span class=\"tlid-translation translation\" lang=\"en\"><span title=\"\">Knowledge of the main media aspects, Internet fundamentals and digital marketing<\/span><\/span><\/li>\r\n<\/ul>","profils_participants":"<ul>\r\n \t<li>Webmasters and Webmarketers<\/li>\r\n \t<li>Marketing managers<\/li>\r\n \t<li>Community managers<\/li>\r\n \t<li>E-traders<\/li>\r\n<\/ul>","examen":"","documentation":"<div>\r\n<ul>\r\n \t<li>Digital courseware included<\/li>\r\n<\/ul>\r\n<\/div>","lab__exercices":"","contenu_cours":"<strong>Module 1: LeadGen Methodology<\/strong>\r\n\r\nDiscover the different methods of Lead generation and how to apply them to your business.\r\n<ul>\r\n \t<li>Introduction to Growth Hacking<\/li>\r\n \t<li>The target audience and the attractive adapted offer<\/li>\r\n \t<li>A LeadGen method to adapt to its context<\/li>\r\n \t<li>Presentation of essential tools and concrete applications<\/li>\r\n<\/ul>\r\n<strong>Module 2: Implementation of LeadGen actions<\/strong>\r\n\r\nTest your actions and learn how to adjust them based on observations.\r\n<ul>\r\n \t<li>A \/ B Testing and its uses<\/li>\r\n \t<li>Landing Page - tracking<\/li>\r\n \t<li>Form and chatBot<\/li>\r\n \t<li>Data extraction: scrapping<\/li>\r\n \t<li>Growth Hack for social Media<\/li>\r\n<\/ul>","cours_recommandes":14574,"infos_additionnelles":"","inclus_dans_ce_cours_virtuel":"<ul>\r\n \t<li>Training provided by a domain expert<\/li>\r\n \t<li>Customized situational activities tailored to your challenges<\/li>\r\n \t<li>Digital documentation and support materials<\/li>\r\n \t<li>Achievement Badge<\/li>\r\n<\/ul>","inclus_dans_ce_cours_presentiel":"<ul>\r\n \t<li>Training provided by a domain expert<\/li>\r\n \t<li>Customized situational activities tailored to your challenges<\/li>\r\n \t<li>Digital documentation and support materials<\/li>\r\n \t<li>Achievement Badge<\/li>\r\n<\/ul>","inclus_dans_ce_cours_blended":"","inclus_dans_ce_cours_elearning":"","inclus_dans_ce_cours_surmesure":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Training LeadGen - Growth Hacking - ITTA<\/title>\n<meta name=\"description\" content=\"In this course, you will learn how to use digital tools allowing you to automate the actions of LeadGen for your business and above all, you will put your strategy into practice.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.itta.net\/en\/trainings\/digital-marketing\/digital-strategy\/leadgen-growth-hacking\/\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" 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