{"id":14579,"date":"2022-12-29T08:23:56","date_gmt":"2022-12-29T07:23:56","guid":{"rendered":"https:\/\/www.itta.net\/formations\/inbound-marketing-automation\/"},"modified":"2023-06-05T12:31:59","modified_gmt":"2023-06-05T10:31:59","slug":"inbound-marketing-and-automation","status":"publish","type":"formations","link":"https:\/\/www.itta.net\/en\/trainings\/digital-marketing\/digital-strategy\/inbound-marketing-and-automation\/","title":{"rendered":"Inbound Marketing and Automation"},"content":{"rendered":"<p>This training is intended for entrepreneurs, communication officers, future marketers who want to know the foundations of inbound marketing and marketing automation.&nbsp;During this training, participants will learn the basics and mechanisms of inbound marketing (the different levers) and marketing automation.<\/p>\n","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"","editeurs":[2686],"domaine":[1295,1298],"class_list":["post-14579","formations","type-formations","status-publish","hentry","editeurs-itta-digital-marketing-en","domaine-digital-marketing","domaine-digital-strategy"],"acf":{"reference":"DM-IN","duree_nombre":1,"duree_unite":"jour","prix_virtuel":650,"prix_presentiel":700,"prix_blended":"","prix_elearning":"","views":1918,"niveau":["Fondamental"],"role":"","certifiant":"","pdus":"","lieux":["Gen\u00e8ve","Lausanne"],"formats_dapprentissage":["presentiel","virtuel"],"examen_inclus":"Non certifiant","garanti":[""],"financement":["Temptraining"],"description_temptraining":"","description_caf":"","description_title":"","objectifs":"<ul>\r\n \t<li>Know how to define an inbound marketing strategy<\/li>\r\n \t<li>Know the different possible levers<\/li>\r\n \t<li>Learn about marketing automation<\/li>\r\n<\/ul>","connaissances":"<ul>\r\n \t<li>Basic knowledge of internet browsing<\/li>\r\n<\/ul>","profils_participants":"<ul>\r\n \t<li>Communication Managers<\/li>\r\n \t<li>Marketing Managers<\/li>\r\n \t<li>Beginner marketers<\/li>\r\n<\/ul>","examen":"","documentation":"<ul>\r\n \t<li>Digital courseware included<\/li>\r\n<\/ul>","lab__exercices":"","contenu_cours":"<strong>Module 1: Inbound Marketing: The basics<\/strong>\r\n<ul>\r\n \t<li>Definition &amp; figures of inbound marketing<\/li>\r\n \t<li>The customer journey<\/li>\r\n \t<li>Identify visitors<\/li>\r\n \t<li>The different levers of inbound: SEO, Social Networks, Content Marketing, Lead Nurturing, etc.<\/li>\r\n \t<li>Inbound marketing in action<\/li>\r\n \t<li>Knowledge quiz<\/li>\r\n<\/ul>\r\n<strong>Module 2: Marketing Automation<\/strong>\r\n<ul>\r\n \t<li>Definition<\/li>\r\n \t<li>How it works ?<\/li>\r\n \t<li>Automated scenarios<\/li>\r\n<\/ul>","cours_recommandes":[14583,14574,14577],"infos_additionnelles":"","inclus_dans_ce_cours_virtuel":"<ul>\r\n \t<li>Training provided by a domain expert<\/li>\r\n \t<li>Customized situational activities tailored to your challenges<\/li>\r\n \t<li>Digital documentation and support materials<\/li>\r\n \t<li>Achievement Badge<\/li>\r\n<\/ul>","inclus_dans_ce_cours_presentiel":"<ul>\r\n \t<li>Training provided by a domain expert<\/li>\r\n \t<li>Customized situational activities tailored to your challenges<\/li>\r\n \t<li>Digital documentation and support materials<\/li>\r\n \t<li>Achievement Badge<\/li>\r\n<\/ul>","inclus_dans_ce_cours_blended":"","inclus_dans_ce_cours_elearning":"","inclus_dans_ce_cours_surmesure":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Training Inbound Marketing and Automation - ITTA<\/title>\n<meta name=\"description\" content=\"During this training, you will learn the basics and mechanisms of inbound marketing (the different levers) and marketing automation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.itta.net\/en\/trainings\/digital-marketing\/digital-strategy\/inbound-marketing-and-automation\/\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.itta.net\\\/en\\\/trainings\\\/digital-marketing\\\/digital-strategy\\\/inbound-marketing-and-automation\\\/\",\"url\":\"https:\\\/\\\/www.itta.net\\\/en\\\/trainings\\\/digital-marketing\\\/digital-strategy\\\/inbound-marketing-and-automation\\\/\",\"name\":\"Training Inbound Marketing and Automation - ITTA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.itta.net\\\/en\\\/#website\"},\"datePublished\":\"2022-12-29T07:23:56+00:00\",\"dateModified\":\"2023-06-05T10:31:59+00:00\",\"description\":\"During this training, you will learn the basics and mechanisms of inbound marketing (the different levers) and marketing automation.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.itta.net\\\/en\\\/trainings\\\/digital-marketing\\\/digital-strategy\\\/inbound-marketing-and-automation\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.itta.net\\\/en\\\/trainings\\\/digital-marketing\\\/digital-strategy\\\/inbound-marketing-and-automation\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.itta.net\\\/en\\\/trainings\\\/digital-marketing\\\/digital-strategy\\\/inbound-marketing-and-automation\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.itta.net\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Digital Marketing\",\"item\":\"https:\\\/\\\/www.itta.net\\\/en\\\/trainings\\\/digital-marketing\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Digital Strategy\",\"item\":\"https:\\\/\\\/www.itta.net\\\/en\\\/trainings\\\/digital-marketing\\\/digital-strategy\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Inbound Marketing and Automation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.itta.net\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.itta.net\\\/en\\\/\",\"name\":\"ITTA\",\"description\":\"Formations &amp; Certifications en Suisse Romande\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.itta.net\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.itta.net\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":[\"Organization\",\"EducationalOrganization\"],\"@id\":\"https:\\\/\\\/www.itta.net\\\/en\\\/#organization\",\"name\":\"ITTA\",\"alternateName\":\"IT TRAINING ACADEMY SA\",\"url\":\"https:\\\/\\\/www.itta.net\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.itta.net\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.itta.net\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Logo-transparent.png\",\"contentUrl\":\"https:\\\/\\\/www.itta.net\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Logo-transparent.png\",\"width\":1500,\"height\":623,\"caption\":\"ITTA\"},\"image\":{\"@id\":\"https:\\\/\\\/www.itta.net\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/people\\\/ITTA\\\/100063747262936\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/1001738\",\"https:\\\/\\\/www.instagram.com\\\/itta_suisse\\\/\"],\"contactPoint\":{\"@type\":\"ContactPoint\",\"telephone\":\"+41 58 307 73 00\",\"contactType\":\"customer service\",\"availableLanguage\":[\"French\",\"English\"],\"areaServed\":[{\"@type\":\"Country\",\"name\":\"Switzerland\"},{\"@type\":\"Country\",\"name\":\"France\"}]},\"location\":[{\"@type\":\"Place\",\"name\":\"ITTA Geneve\",\"address\":{\"@type\":\"PostalAddress\",\"streetAddress\":\"Route des Jeunes 35\",\"addressLocality\":\"Carouge\",\"postalCode\":\"1227\",\"addressRegion\":\"GE\",\"addressCountry\":\"CH\"},\"geo\":{\"@type\":\"GeoCoordinates\",\"latitude\":46.18274,\"longitude\":6.12922}},{\"@type\":\"Place\",\"name\":\"ITTA Lausanne\",\"address\":{\"@type\":\"PostalAddress\",\"streetAddress\":\"Rue des Cotes-de-Montbenon 16\",\"addressLocality\":\"Lausanne\",\"postalCode\":\"1003\",\"addressRegion\":\"VD\",\"addressCountry\":\"CH\"},\"geo\":{\"@type\":\"GeoCoordinates\",\"latitude\":46.52111,\"longitude\":6.62734}}]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Training Inbound Marketing and Automation - ITTA","description":"During this training, you will learn the basics and mechanisms of inbound marketing (the different levers) and marketing automation.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.itta.net\/en\/trainings\/digital-marketing\/digital-strategy\/inbound-marketing-and-automation\/","twitter_misc":{"Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.itta.net\/en\/trainings\/digital-marketing\/digital-strategy\/inbound-marketing-and-automation\/","url":"https:\/\/www.itta.net\/en\/trainings\/digital-marketing\/digital-strategy\/inbound-marketing-and-automation\/","name":"Training Inbound Marketing and Automation - ITTA","isPartOf":{"@id":"https:\/\/www.itta.net\/en\/#website"},"datePublished":"2022-12-29T07:23:56+00:00","dateModified":"2023-06-05T10:31:59+00:00","description":"During this training, you will learn the basics and mechanisms of inbound marketing (the different levers) and marketing automation.","breadcrumb":{"@id":"https:\/\/www.itta.net\/en\/trainings\/digital-marketing\/digital-strategy\/inbound-marketing-and-automation\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.itta.net\/en\/trainings\/digital-marketing\/digital-strategy\/inbound-marketing-and-automation\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.itta.net\/en\/trainings\/digital-marketing\/digital-strategy\/inbound-marketing-and-automation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.itta.net\/en\/"},{"@type":"ListItem","position":2,"name":"Digital Marketing","item":"https:\/\/www.itta.net\/en\/trainings\/digital-marketing\/"},{"@type":"ListItem","position":3,"name":"Digital Strategy","item":"https:\/\/www.itta.net\/en\/trainings\/digital-marketing\/digital-strategy\/"},{"@type":"ListItem","position":4,"name":"Inbound Marketing and Automation"}]},{"@type":"WebSite","@id":"https:\/\/www.itta.net\/en\/#website","url":"https:\/\/www.itta.net\/en\/","name":"ITTA","description":"Formations &amp; Certifications en Suisse Romande","publisher":{"@id":"https:\/\/www.itta.net\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.itta.net\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":["Organization","EducationalOrganization"],"@id":"https:\/\/www.itta.net\/en\/#organization","name":"ITTA","alternateName":"IT TRAINING ACADEMY SA","url":"https:\/\/www.itta.net\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.itta.net\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.itta.net\/wp-content\/uploads\/2023\/02\/Logo-transparent.png","contentUrl":"https:\/\/www.itta.net\/wp-content\/uploads\/2023\/02\/Logo-transparent.png","width":1500,"height":623,"caption":"ITTA"},"image":{"@id":"https:\/\/www.itta.net\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/people\/ITTA\/100063747262936\/","https:\/\/www.linkedin.com\/company\/1001738","https:\/\/www.instagram.com\/itta_suisse\/"],"contactPoint":{"@type":"ContactPoint","telephone":"+41 58 307 73 00","contactType":"customer service","availableLanguage":["French","English"],"areaServed":[{"@type":"Country","name":"Switzerland"},{"@type":"Country","name":"France"}]},"location":[{"@type":"Place","name":"ITTA Geneve","address":{"@type":"PostalAddress","streetAddress":"Route des Jeunes 35","addressLocality":"Carouge","postalCode":"1227","addressRegion":"GE","addressCountry":"CH"},"geo":{"@type":"GeoCoordinates","latitude":46.18274,"longitude":6.12922}},{"@type":"Place","name":"ITTA Lausanne","address":{"@type":"PostalAddress","streetAddress":"Rue des Cotes-de-Montbenon 16","addressLocality":"Lausanne","postalCode":"1003","addressRegion":"VD","addressCountry":"CH"},"geo":{"@type":"GeoCoordinates","latitude":46.52111,"longitude":6.62734}}]}]}},"_links":{"self":[{"href":"https:\/\/www.itta.net\/en\/wp-json\/wp\/v2\/formations\/14579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.itta.net\/en\/wp-json\/wp\/v2\/formations"}],"about":[{"href":"https:\/\/www.itta.net\/en\/wp-json\/wp\/v2\/types\/formations"}],"acf:post":[{"embeddable":true,"href":"https:\/\/www.itta.net\/en\/wp-json\/wp\/v2\/formations\/14577"},{"embeddable":true,"href":"https:\/\/www.itta.net\/en\/wp-json\/wp\/v2\/formations\/14574"},{"embeddable":true,"href":"https:\/\/www.itta.net\/en\/wp-json\/wp\/v2\/formations\/14583"}],"wp:attachment":[{"href":"https:\/\/www.itta.net\/en\/wp-json\/wp\/v2\/media?parent=14579"}],"wp:term":[{"taxonomy":"editeurs","embeddable":true,"href":"https:\/\/www.itta.net\/en\/wp-json\/wp\/v2\/editeurs?post=14579"},{"taxonomy":"domaine","embeddable":true,"href":"https:\/\/www.itta.net\/en\/wp-json\/wp\/v2\/domaine?post=14579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}