{"id":14582,"date":"2022-12-29T08:24:01","date_gmt":"2022-12-29T07:24:01","guid":{"rendered":"https:\/\/www.itta.net\/formations\/search-engine-optimisation-seo-sem\/"},"modified":"2023-06-05T12:32:59","modified_gmt":"2023-06-05T10:32:59","slug":"search-engine-optimisation-seo-sem","status":"publish","type":"formations","link":"https:\/\/www.itta.net\/en\/trainings\/digital-marketing\/search-engine-optimisation-advertising-seo-sea\/search-engine-optimisation-seo-sem\/","title":{"rendered":"Search Engine Optimisation SEO &#8211; SEM"},"content":{"rendered":"<div>On average, 40% of visitors&nbsp;land&nbsp;on your website via a search engine like Google. This training in SEO, SEM, SMO will help increase the number of visitors&nbsp;of your website by improving its visibility and positioning on search engines.<\/div>\n","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"","editeurs":[2686],"domaine":[1295,1296],"class_list":["post-14582","formations","type-formations","status-publish","hentry","editeurs-itta-digital-marketing-en","domaine-digital-marketing","domaine-search-engine-optimisation-advertising-seo-sea"],"acf":{"reference":"DM-SEO","duree_nombre":2,"duree_unite":"jour","prix_virtuel":1300,"prix_presentiel":1400,"prix_blended":"","prix_elearning":"","views":1633,"niveau":["Fondamental"],"role":"","certifiant":"","pdus":"","lieux":["Gen\u00e8ve","Lausanne"],"formats_dapprentissage":["presentiel","virtuel"],"examen_inclus":"Non certifiant","garanti":[""],"financement":["Temptraining"],"description_temptraining":"","description_caf":"","description_title":"","objectifs":"<ul>\r\n \t<li>Know the differences between\u00a0reference systems and\u00a0will be able to\u00a0make the right choices to drive traffic to the company's website<\/li>\r\n<\/ul>","connaissances":"<ul>\r\n \t<li>Be comfortable with the computer, Internet and control the functionality of websites<\/li>\r\n<\/ul>","profils_participants":"<ul>\r\n \t<li>Marketing professionals<\/li>\r\n \t<li>Communication professionals<\/li>\r\n \t<li>Web masters<\/li>\r\n \t<li>Community managers<\/li>\r\n \t<li>Head of Web projects<\/li>\r\n<\/ul>","examen":"","documentation":"<ul>\r\n \t<li>Digital courseware included<\/li>\r\n<\/ul>","lab__exercices":"","contenu_cours":"<strong>Module 01<\/strong>\r\n<ul>\r\n \t<li>SEO or SEM<\/li>\r\n \t<li>The different methods of SEO (SEO \/ SEM \/ SMO)<\/li>\r\n \t<li>Operation of search engines and key figures<\/li>\r\n \t<li>SEO: fundamental to reference<\/li>\r\n \t<li>Build its SEO Toolkit<\/li>\r\n \t<li>Useful plugins for SEO<\/li>\r\n \t<li>The tools to check its position<\/li>\r\n \t<li>Tools to analyse and audit of a site<\/li>\r\n \t<li>Content: basic brick SEO<\/li>\r\n \t<li>Good practices for the content of your site<\/li>\r\n \t<li>Content quality and quantity as key SEO<\/li>\r\n \t<li>Updating content<\/li>\r\n \t<li>Internal mesh<\/li>\r\n \t<li>Technical SEO: Example of a perfectly optimized website<\/li>\r\n \t<li>Strategy netlinking<\/li>\r\n \t<li>Social networks: their roles in traffic acquisition<\/li>\r\n<\/ul>\r\n<strong>Module 02<\/strong>\r\n<ul>\r\n \t<li>Keyword Strategy<\/li>\r\n \t<li>Objective of a strategy to keywords<\/li>\r\n \t<li>Understanding user behavior<\/li>\r\n \t<li>How to find keywords?<\/li>\r\n \t<li>Study the competition, market demand, trends<\/li>\r\n \t<li>The long tail strategy<\/li>\r\n \t<li>Choose a relevant domain name<\/li>\r\n \t<li>Strategically build a website tree<\/li>\r\n \t<li>Understanding customer needs<\/li>\r\n \t<li>Understanding the expectations of Internet<\/li>\r\n \t<li>Designing an effective ergonomics through wireframes<\/li>\r\n \t<li>Building the zoning of the home page<\/li>\r\n \t<li>Building the zoning landing pages to promote the conversion<\/li>\r\n \t<li>How to optimize your website conversion rate?<\/li>\r\n \t<li>Design other pages<\/li>\r\n<\/ul>","cours_recommandes":14586,"infos_additionnelles":"","inclus_dans_ce_cours_virtuel":"<ul>\r\n \t<li>Training provided by a domain expert<\/li>\r\n \t<li>Customized situational activities tailored to your challenges<\/li>\r\n \t<li>Digital documentation and support materials<\/li>\r\n \t<li>Achievement Badge<\/li>\r\n<\/ul>","inclus_dans_ce_cours_presentiel":"<ul>\r\n \t<li>Training provided by a domain expert<\/li>\r\n \t<li>Customized situational activities tailored to your challenges<\/li>\r\n \t<li>Digital documentation and support materials<\/li>\r\n \t<li>Achievement Badge<\/li>\r\n<\/ul>","inclus_dans_ce_cours_blended":"","inclus_dans_ce_cours_elearning":"","inclus_dans_ce_cours_surmesure":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - 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