{"id":14585,"date":"2022-12-29T08:24:01","date_gmt":"2022-12-29T07:24:01","guid":{"rendered":"https:\/\/www.itta.net\/formations\/business-model\/"},"modified":"2023-06-05T12:40:21","modified_gmt":"2023-06-05T10:40:21","slug":"business-model","status":"publish","type":"formations","link":"https:\/\/www.itta.net\/en\/trainings\/digital-marketing\/digital-strategy\/business-model\/","title":{"rendered":"Business Model"},"content":{"rendered":"<div>Digital Marketing has become an increasingly central subject in strategy research. Our mission is to make your company loved and to impose it in its competitive space. For this, we are implementing your information, animation and content news program beyond the commercial dimension.<\/div>\n","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"","editeurs":[2686],"domaine":[1295,1298],"class_list":["post-14585","formations","type-formations","status-publish","hentry","editeurs-itta-digital-marketing-en","domaine-digital-marketing","domaine-digital-strategy"],"acf":{"reference":"DM-ST","duree_nombre":2,"duree_unite":"jour","prix_virtuel":1300,"prix_presentiel":1400,"prix_blended":"","prix_elearning":"","views":1617,"niveau":["Fondamental"],"role":"","certifiant":"","pdus":"","lieux":["Gen\u00e8ve","Lausanne"],"formats_dapprentissage":["presentiel","virtuel"],"examen_inclus":"Non certifiant","garanti":[""],"financement":["Temptraining"],"description_temptraining":"","description_caf":"","description_title":"","objectifs":"<ul>\r\n \t<li>Understand the components of digital strategies in an international context<\/li>\r\n \t<li>Be effective in digital strategy and project management<\/li>\r\n<\/ul>","connaissances":"<ul>\r\n \t<li>No prerequisites<\/li>\r\n<\/ul>","profils_participants":"<ul>\r\n \t<li>Web designers<\/li>\r\n \t<li>Web masters<\/li>\r\n \t<li>Marketing professionals<\/li>\r\n \t<li>Communication professionals<\/li>\r\n \t<li>Web Project Managers<\/li>\r\n \t<li>Project leaders<\/li>\r\n \t<li>Startupers<\/li>\r\n \t<li>Community managers<\/li>\r\n<\/ul>","examen":"","documentation":"<ul>\r\n \t<li>Digital courseware included<\/li>\r\n<\/ul>","lab__exercices":"","contenu_cours":"<strong>Module 1: Strategic management<\/strong>\r\n<ul>\r\n \t<li>Lesson 1: Key techniques, frameworks and concepts<\/li>\r\n \t<li>Lesson 2:\u00a0Strategic Goal of Organizations<\/li>\r\n \t<li>Lesson 3: Corporate strategy as a source of cooperation and international expansion<\/li>\r\n<\/ul>\r\n<strong>Module 2: Challenges of Digital management<\/strong>\r\n<ul>\r\n \t<li>Lesson 1:\u00a0International environment and intercultural management<\/li>\r\n \t<li>Lesson 2:\u00a0 Corporate Management and Business Ecosystem Analysis<\/li>\r\n \t<li>Lesson 3:\u00a0 Conduct of change<\/li>\r\n \t<li>Lesson 4:\u00a0 Risk management and crisis communication<\/li>\r\n \t<li>Lesson 5:\u00a0 Business ethics and environmental management<\/li>\r\n \t<li>Lesson 6: Psychology of the company and fundamentals of the sociology of enterprise<\/li>\r\n<\/ul>\r\n<strong>Module 3: Digital Marketing and CRM<\/strong>\r\n<ul>\r\n \t<li>Lesson 1:\u00a0Linking the foundations of marketing and digital: commonalities and differences<\/li>\r\n \t<li>Lesson 2:\u00a0From marketing to e-marketing: comparison and development models<\/li>\r\n \t<li>Lesson 3:\u00a0Market analysis: qualitative and quantitative study, segmentation and targeting<\/li>\r\n \t<li>Lesson 4:\u00a0\"E-CRM\" solutions, Targeting, profiling and lead with Internet<\/li>\r\n \t<li>Lesson 5:\u00a0Strategy and Differential Positioning<\/li>\r\n \t<li>Lesson 6:\u00a0Integration of a digital marketing plan<\/li>\r\n \t<li>Lesson 7:\u00a0E-marketing mix management and campaign launch<\/li>\r\n \t<li>Lesson 8: Human Resources and Supplier Management<\/li>\r\n<\/ul>\r\n<strong>Module 4: E-Business and e-commerce<\/strong>\r\n<ul>\r\n \t<li>Lesson 1:\u00a0Study of the main e-business models (B2C, B2B, Pure players, multi-channel models, Me-Commerce)<\/li>\r\n \t<li>Lesson 2:\u00a0E-commerce technical solutions: platforms and modularity<\/li>\r\n \t<li>Lesson 3:\u00a0Project management E-business<\/li>\r\n \t<li>Lesson 4:\u00a0Management of logistics and supply chain<\/li>\r\n \t<li>Lesson 5:\u00a0Choice and implementation of online payment solutions (e-banking)<\/li>\r\n \t<li>Lesson 6: Lead and optimization of the purchase tunnel: recruitment strategy and online sales<\/li>\r\n<\/ul>\r\n<strong>Module 5: Web Technologies and Information Systems Management<\/strong>\r\n<ul>\r\n \t<li>Lesson 1:\u00a0Management of architectures and programming languages ??for the web<\/li>\r\n \t<li>Lesson 2:\u00a0 Analysis of technical solutions for Internet development projects: history and mutations<\/li>\r\n \t<li>Lesson 3:\u00a0 Internet security management<\/li>\r\n \t<li>Lesson 4: Management of information systems in connection with the web: E.R.P, Data warehouse and technical modularity<\/li>\r\n<\/ul>\r\n<strong>Module 6: Web Management Tools and Methods<\/strong>\r\n<ul>\r\n \t<li>Lesson 1:\u00a0Deployment of visibility on the Internet: SEO &amp; SEM<\/li>\r\n \t<li>Lesson 2:\u00a0Content management for the web (sourcing, production and integration)<\/li>\r\n \t<li>Lesson 3:\u00a0E-advertising and affiliation: online tools, strategies and media planning<\/li>\r\n \t<li>Lesson 4:\u00a0Web ergonomics and web design: optimization of websites<\/li>\r\n \t<li>Lesson 5: Web analytics: performance analysis with traffic statistics<\/li>\r\n<\/ul>\r\n<strong>Module 7: Social Media Management<\/strong>\r\n<ul>\r\n \t<li>Lesson 1:\u00a0Syndication and cure<\/li>\r\n \t<li>Lesson\u00a02:\u00a0Social media types and social media optimization (SMO) strategies<\/li>\r\n \t<li>Lesson 3:\u00a0Management of editorial sites and blogs<\/li>\r\n \t<li>Lesson 4:\u00a0Methods of Viral Marketing and Buzz Marketing<\/li>\r\n \t<li>Lesson 5:\u00a0\u00a0Advanced online community management techniques<\/li>\r\n<\/ul>\r\n<strong>\u00a0Module 8: Mobility and Innovation<\/strong>\r\n<ul>\r\n \t<li>Lesson 1:\u00a0Mobile web solutions management: technologies, models and content<\/li>\r\n \t<li>Lesson 2:\u00a0Management of innovation with Internet<\/li>\r\n \t<li>Lesson 3:\u00a0Cross-media and transversal implementation of the web (offline media)<\/li>\r\n \t<li>Lesson 4:\u00a0Ecosystems in mobility: studies of industrial models and online collaboration<\/li>\r\n \t<li>Lesson 5:\u00a0Technology watch on the move: optimizing the value of mobile technologies<\/li>\r\n<\/ul>\r\n<strong>Module 9: Global Digital Strategy<\/strong>\r\n<ul>\r\n \t<li>Lesson 1:\u00a0Develop a competitive advantage over competitors<\/li>\r\n \t<li>Lesson 2:\u00a0Building a strategic digital plan<\/li>\r\n \t<li>Lesson 3:\u00a0Development of new products and services<\/li>\r\n \t<li>Lesson 4: \"Building the power of the brand<\/li>\r\n \t<li>Lesson 5:\u00a0 Digital Intelligence: transforming information into knowledge and profits<\/li>\r\n<\/ul>\r\n<strong>Module 10: Internet strategy<\/strong>\r\n<ul>\r\n \t<li>Lesson 1:\u00a0Internet strategy and study of the best e-business models<\/li>\r\n \t<li>Lesson 2:\u00a0Development of new products and services online<\/li>\r\n \t<li>Lesson 3:\u00a0Brand Management on the Internet<\/li>\r\n \t<li>Lesson 4:\u00a0Strategies for competitiveness in digital markets<\/li>\r\n \t<li>Lesson 5: <span title=\" automatisation de la chaine de diffusion et des leviers de profits commerciaux\">E-business intelligence and web data mining: automation of the broadcast chain and commercial profit levers<\/span><\/li>\r\n<\/ul>","cours_recommandes":null,"infos_additionnelles":"","inclus_dans_ce_cours_virtuel":"<ul>\r\n \t<li>Training provided by a domain expert<\/li>\r\n \t<li>Customized situational activities tailored to your challenges<\/li>\r\n \t<li>Digital documentation and support materials<\/li>\r\n \t<li>Achievement Badge<\/li>\r\n<\/ul>","inclus_dans_ce_cours_presentiel":"<ul>\r\n \t<li>Training provided by a domain expert<\/li>\r\n \t<li>Customized situational activities tailored to your challenges<\/li>\r\n \t<li>Digital documentation and support materials<\/li>\r\n \t<li>Achievement Badge<\/li>\r\n<\/ul>","inclus_dans_ce_cours_blended":"","inclus_dans_ce_cours_elearning":"","inclus_dans_ce_cours_surmesure":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Training Business Model - ITTA<\/title>\n<meta name=\"description\" content=\"Digital Marketing has become an increasingly central subject in strategy research. Our mission is to make your company loved and to impose it in its competitive space. For this, we are implementing your information, animation and content news program beyond the commercial dimension.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.itta.net\/en\/trainings\/digital-marketing\/digital-strategy\/business-model\/\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.itta.net\\\/en\\\/trainings\\\/digital-marketing\\\/digital-strategy\\\/business-model\\\/\",\"url\":\"https:\\\/\\\/www.itta.net\\\/en\\\/trainings\\\/digital-marketing\\\/digital-strategy\\\/business-model\\\/\",\"name\":\"Training Business Model - ITTA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.itta.net\\\/en\\\/#website\"},\"datePublished\":\"2022-12-29T07:24:01+00:00\",\"dateModified\":\"2023-06-05T10:40:21+00:00\",\"description\":\"Digital Marketing has become an increasingly central subject in strategy research. Our mission is to make your company loved and to impose it in its competitive space. For this, we are implementing your information, animation and content news program beyond the commercial dimension.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.itta.net\\\/en\\\/trainings\\\/digital-marketing\\\/digital-strategy\\\/business-model\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.itta.net\\\/en\\\/trainings\\\/digital-marketing\\\/digital-strategy\\\/business-model\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.itta.net\\\/en\\\/trainings\\\/digital-marketing\\\/digital-strategy\\\/business-model\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.itta.net\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Digital Marketing\",\"item\":\"https:\\\/\\\/www.itta.net\\\/en\\\/trainings\\\/digital-marketing\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Digital Strategy\",\"item\":\"https:\\\/\\\/www.itta.net\\\/en\\\/trainings\\\/digital-marketing\\\/digital-strategy\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Business Model\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.itta.net\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.itta.net\\\/en\\\/\",\"name\":\"ITTA\",\"description\":\"Formations &amp; Certifications en Suisse Romande\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.itta.net\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.itta.net\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":[\"Organization\",\"EducationalOrganization\"],\"@id\":\"https:\\\/\\\/www.itta.net\\\/en\\\/#organization\",\"name\":\"ITTA\",\"alternateName\":\"IT TRAINING ACADEMY SA\",\"url\":\"https:\\\/\\\/www.itta.net\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.itta.net\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.itta.net\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Logo-transparent.png\",\"contentUrl\":\"https:\\\/\\\/www.itta.net\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Logo-transparent.png\",\"width\":1500,\"height\":623,\"caption\":\"ITTA\"},\"image\":{\"@id\":\"https:\\\/\\\/www.itta.net\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/people\\\/ITTA\\\/100063747262936\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/1001738\",\"https:\\\/\\\/www.instagram.com\\\/itta_suisse\\\/\"],\"contactPoint\":{\"@type\":\"ContactPoint\",\"telephone\":\"+41 58 307 73 00\",\"contactType\":\"customer service\",\"availableLanguage\":[\"French\",\"English\"],\"areaServed\":[{\"@type\":\"Country\",\"name\":\"Switzerland\"},{\"@type\":\"Country\",\"name\":\"France\"}]},\"location\":[{\"@type\":\"Place\",\"name\":\"ITTA Geneve\",\"address\":{\"@type\":\"PostalAddress\",\"streetAddress\":\"Route des Jeunes 35\",\"addressLocality\":\"Carouge\",\"postalCode\":\"1227\",\"addressRegion\":\"GE\",\"addressCountry\":\"CH\"},\"geo\":{\"@type\":\"GeoCoordinates\",\"latitude\":46.18274,\"longitude\":6.12922}},{\"@type\":\"Place\",\"name\":\"ITTA Lausanne\",\"address\":{\"@type\":\"PostalAddress\",\"streetAddress\":\"Rue des Cotes-de-Montbenon 16\",\"addressLocality\":\"Lausanne\",\"postalCode\":\"1003\",\"addressRegion\":\"VD\",\"addressCountry\":\"CH\"},\"geo\":{\"@type\":\"GeoCoordinates\",\"latitude\":46.52111,\"longitude\":6.62734}}]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Training Business Model - ITTA","description":"Digital Marketing has become an increasingly central subject in strategy research. Our mission is to make your company loved and to impose it in its competitive space. For this, we are implementing your information, animation and content news program beyond the commercial dimension.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.itta.net\/en\/trainings\/digital-marketing\/digital-strategy\/business-model\/","twitter_misc":{"Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.itta.net\/en\/trainings\/digital-marketing\/digital-strategy\/business-model\/","url":"https:\/\/www.itta.net\/en\/trainings\/digital-marketing\/digital-strategy\/business-model\/","name":"Training Business Model - ITTA","isPartOf":{"@id":"https:\/\/www.itta.net\/en\/#website"},"datePublished":"2022-12-29T07:24:01+00:00","dateModified":"2023-06-05T10:40:21+00:00","description":"Digital Marketing has become an increasingly central subject in strategy research. Our mission is to make your company loved and to impose it in its competitive space. For this, we are implementing your information, animation and content news program beyond the commercial dimension.","breadcrumb":{"@id":"https:\/\/www.itta.net\/en\/trainings\/digital-marketing\/digital-strategy\/business-model\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.itta.net\/en\/trainings\/digital-marketing\/digital-strategy\/business-model\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.itta.net\/en\/trainings\/digital-marketing\/digital-strategy\/business-model\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.itta.net\/en\/"},{"@type":"ListItem","position":2,"name":"Digital Marketing","item":"https:\/\/www.itta.net\/en\/trainings\/digital-marketing\/"},{"@type":"ListItem","position":3,"name":"Digital Strategy","item":"https:\/\/www.itta.net\/en\/trainings\/digital-marketing\/digital-strategy\/"},{"@type":"ListItem","position":4,"name":"Business Model"}]},{"@type":"WebSite","@id":"https:\/\/www.itta.net\/en\/#website","url":"https:\/\/www.itta.net\/en\/","name":"ITTA","description":"Formations &amp; Certifications en Suisse Romande","publisher":{"@id":"https:\/\/www.itta.net\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.itta.net\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":["Organization","EducationalOrganization"],"@id":"https:\/\/www.itta.net\/en\/#organization","name":"ITTA","alternateName":"IT TRAINING ACADEMY SA","url":"https:\/\/www.itta.net\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.itta.net\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.itta.net\/wp-content\/uploads\/2023\/02\/Logo-transparent.png","contentUrl":"https:\/\/www.itta.net\/wp-content\/uploads\/2023\/02\/Logo-transparent.png","width":1500,"height":623,"caption":"ITTA"},"image":{"@id":"https:\/\/www.itta.net\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/people\/ITTA\/100063747262936\/","https:\/\/www.linkedin.com\/company\/1001738","https:\/\/www.instagram.com\/itta_suisse\/"],"contactPoint":{"@type":"ContactPoint","telephone":"+41 58 307 73 00","contactType":"customer service","availableLanguage":["French","English"],"areaServed":[{"@type":"Country","name":"Switzerland"},{"@type":"Country","name":"France"}]},"location":[{"@type":"Place","name":"ITTA Geneve","address":{"@type":"PostalAddress","streetAddress":"Route des Jeunes 35","addressLocality":"Carouge","postalCode":"1227","addressRegion":"GE","addressCountry":"CH"},"geo":{"@type":"GeoCoordinates","latitude":46.18274,"longitude":6.12922}},{"@type":"Place","name":"ITTA Lausanne","address":{"@type":"PostalAddress","streetAddress":"Rue des Cotes-de-Montbenon 16","addressLocality":"Lausanne","postalCode":"1003","addressRegion":"VD","addressCountry":"CH"},"geo":{"@type":"GeoCoordinates","latitude":46.52111,"longitude":6.62734}}]}]}},"_links":{"self":[{"href":"https:\/\/www.itta.net\/en\/wp-json\/wp\/v2\/formations\/14585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.itta.net\/en\/wp-json\/wp\/v2\/formations"}],"about":[{"href":"https:\/\/www.itta.net\/en\/wp-json\/wp\/v2\/types\/formations"}],"wp:attachment":[{"href":"https:\/\/www.itta.net\/en\/wp-json\/wp\/v2\/media?parent=14585"}],"wp:term":[{"taxonomy":"editeurs","embeddable":true,"href":"https:\/\/www.itta.net\/en\/wp-json\/wp\/v2\/editeurs?post=14585"},{"taxonomy":"domaine","embeddable":true,"href":"https:\/\/www.itta.net\/en\/wp-json\/wp\/v2\/domaine?post=14585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}