{"id":14617,"date":"2022-12-29T08:24:39","date_gmt":"2022-12-29T07:24:39","guid":{"rendered":"https:\/\/www.itta.net\/formations\/google-ads-advanced\/"},"modified":"2023-06-05T14:33:07","modified_gmt":"2023-06-05T12:33:07","slug":"google-ads-advanced","status":"publish","type":"formations","link":"https:\/\/www.itta.net\/en\/trainings\/digital-marketing\/search-engine-optimisation-advertising-seo-sea\/google-ads-advanced\/","title":{"rendered":"Google Ads &#8211; Advanced"},"content":{"rendered":"<p>The aim of this training is to be able to optimize a Google Ads display campaign.<\/p>\n","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"","editeurs":[1596,1597],"domaine":[1295,1296],"class_list":["post-14617","formations","type-formations","status-publish","hentry","editeurs-google","editeurs-google-marketing-platform-google","domaine-digital-marketing","domaine-search-engine-optimisation-advertising-seo-sea"],"acf":{"reference":"GMP-02","duree_nombre":1,"duree_unite":"jour","prix_virtuel":650,"prix_presentiel":700,"prix_blended":"","prix_elearning":"","views":1658,"niveau":["Avanc\u00e9"],"role":"","certifiant":"","pdus":"","lieux":["Gen\u00e8ve","Lausanne"],"formats_dapprentissage":["presentiel","virtuel"],"examen_inclus":"Non certifiant","garanti":[""],"financement":["Temptraining"],"description_temptraining":"","description_caf":"","description_title":"","objectifs":"<ul>\r\n \t<li>Get in one day, Google Ads training practice<\/li>\r\n \t<li>Get tips and tricks to optimize campaigns and apply them to their own Google Ads<\/li>\r\n \t<li>Acquire Web Analytics basic knowledge and Conversion Tracking<\/li>\r\n \t<li>Understand the benefits of defining the objectives of a campaign and make measurable<\/li>\r\n<\/ul>","connaissances":"<ul>\r\n \t<li>Managed a website<\/li>\r\n \t<li>Good knowledge of internet browsing<\/li>\r\n<\/ul>","profils_participants":"<ul>\r\n \t<li>Marketing professionals<\/li>\r\n \t<li>Communication professionals<\/li>\r\n \t<li>Business managers<\/li>\r\n \t<li>Web masters<\/li>\r\n \t<li>Community managers<\/li>\r\n \t<li>Web Project Managers<\/li>\r\n \t<li>Independents<\/li>\r\n \t<li>Project leaders<\/li>\r\n \t<li>Startupers<\/li>\r\n \t<li>Professional reconversions<\/li>\r\n<\/ul>","examen":"","documentation":"<ul>\r\n \t<li>Digital courseware included<\/li>\r\n<\/ul>","lab__exercices":"","contenu_cours":"<ul>\r\n \t<li>Module 01: Keyword strategies presentation<\/li>\r\n \t<li>Module 02: Operating Mode (Auction systems, Quality Score Google)<\/li>\r\n \t<li>Module 03: How to daily optimize its campaign<\/li>\r\n \t<li>Module 04: Advanced Strategies (remarketing, audience data, etc.)<\/li>\r\n \t<li>Module 05: Determine its actions<\/li>\r\n \t<li>Module 06: Ads preparation<\/li>\r\n \t<li>Module 07: Improve your analysis and optimization by selecting the best KPI<\/li>\r\n \t<li>Module 08: Optimization: learn how to make best choices<\/li>\r\n<\/ul>","cours_recommandes":null,"infos_additionnelles":"","inclus_dans_ce_cours_virtuel":"<ul>\r\n \t<li>Training provided by a domain expert<\/li>\r\n \t<li>Customized situational activities tailored to your challenges<\/li>\r\n \t<li>Digital documentation and support materials<\/li>\r\n \t<li>Achievement Badge<\/li>\r\n<\/ul>","inclus_dans_ce_cours_presentiel":"<ul>\r\n \t<li>Training provided by a domain expert<\/li>\r\n \t<li>Customized situational activities tailored to your challenges<\/li>\r\n \t<li>Digital documentation and support materials<\/li>\r\n \t<li>Achievement Badge<\/li>\r\n<\/ul>","inclus_dans_ce_cours_blended":"","inclus_dans_ce_cours_elearning":"","inclus_dans_ce_cours_surmesure":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - 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