{"id":238480,"date":"2026-04-08T15:03:57","date_gmt":"2026-04-08T13:03:57","guid":{"rendered":"https:\/\/www.itta.net\/?post_type=formations&#038;p=238480"},"modified":"2026-04-12T18:59:01","modified_gmt":"2026-04-12T16:59:01","slug":"discover-generative-ai-chatgpt-claude-gemini-midjourney","status":"publish","type":"formations","link":"https:\/\/www.itta.net\/en\/trainings\/artificial-intelligence\/discover-generative-ai-with-chatgpt-claude-gemini-and-midjourney\/","title":{"rendered":"Discover Generative AI with ChatGPT, Claude, Gemini and Midjourney"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\">The Discover Generative AI with ChatGPT, Claude, Gemini and Midjourney training helps participants quickly understand how the leading generative AI tools currently used in organisations work. It enables them to navigate the ecosystem, grasp the differences between platforms and identify the most relevant use cases for their business needs.<\/p>\r\n\r\n\r\n\r\n<p><strong>A hands-on training to choose the right tools and get started effectively<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">During this training, participants discover the specifics of ChatGPT, Claude, Gemini and Midjourney through demonstrations, usage comparisons and practical exercises. They learn to distinguish between tools geared towards text, analysis, conversation, search or visual creation, then apply them in straightforward professional scenarios. This course is an excellent introduction before more focused training on ChatGPT, prompt engineering, role-specific AI applications or content creation.<\/p>\r\n","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"","editeurs":[5019,1596,5023,5021],"domaine":[2982,4246],"class_list":["post-238480","formations","type-formations","status-publish","hentry","editeurs-anthropic","editeurs-google","editeurs-midjourney","editeurs-openai","domaine-artificial-intelligence","domaine-understanding-artificial-intelligence"],"acf":{"reference":"AI-01-02","duree_nombre":1,"duree_unite":"jour","prix_virtuel":750,"prix_presentiel":800,"prix_blended":"","prix_elearning":"","views":93,"niveau":["Fondamental"],"role":[],"certifiant":"","pdus":"","lieux":["Gen\u00e8ve","Lausanne"],"formats_dapprentissage":["presentiel","virtuel"],"examen_inclus":"Non certifiant","garanti":[],"financement":["Temptraining"],"description_temptraining":"","description_caf":"","description_title":"Discover Generative AI with ChatGPT, Claude, Gemini and Midjourney Training","objectifs":"<ul>\r\n \t<li>Understand what generative AI is and its main use cases<\/li>\r\n \t<li>Discover the differences between ChatGPT, Claude, Gemini and Midjourney<\/li>\r\n \t<li>Identify the strengths and limitations of each tool<\/li>\r\n \t<li>Use these tools to produce text, ideas or simple visuals<\/li>\r\n \t<li>Write more effective prompts to obtain better results<\/li>\r\n \t<li>Choose the most suitable tool based on a professional need<\/li>\r\n<\/ul>","connaissances":"<ul>\r\n \t<li>No prior technical knowledge is required<\/li>\r\n<\/ul>","profils_participants":"<ul>\r\n \t<li>Managers<\/li>\r\n \t<li>Project managers<\/li>\r\n \t<li>Support functions<\/li>\r\n \t<li>Communication or marketing professionals<\/li>\r\n \t<li>Anyone looking to discover the main generative AI tools without a technical approach<\/li>\r\n<\/ul>","examen":"","documentation":"<ul>\n \t<li>Support de cours num\u00e9rique inclus<\/li>\n<\/ul>","lab__exercices":"<ul>\n \t<li>This course includes comparative demonstrations, hands-on exercises, prompt testing across multiple tools and practical workshops to help identify the right tool for different professional use cases.<\/li>\n<\/ul>","contenu_cours":"<strong>Module 1: Introduction to Generative AI<\/strong>\r\n<ul>\r\n \t<li>Definition of generative AI<\/li>\r\n \t<li>Difference between traditional AI and generative AI<\/li>\r\n \t<li>Overview of business use cases<\/li>\r\n \t<li>Text, image, audio, video: understanding the main tool families<\/li>\r\n \t<li>Strengths, limitations and usage precautions<\/li>\r\n<\/ul>\r\n<strong>Module 2: Discovering ChatGPT<\/strong>\r\n<ul>\r\n \t<li>Tool overview<\/li>\r\n \t<li>Use cases in writing, summarisation, rephrasing and ideation<\/li>\r\n \t<li>Crafting a first useful prompt<\/li>\r\n \t<li>Understanding the conversational logic<\/li>\r\n \t<li>Identifying the most common professional use cases<\/li>\r\n<\/ul>\r\n<strong>Module 3: Discovering Claude<\/strong>\r\n<ul>\r\n \t<li>Tool overview<\/li>\r\n \t<li>Usage for summarisation, analysis and content structuring<\/li>\r\n \t<li>Critical reading of generated responses<\/li>\r\n \t<li>Comparing results with other AI assistants<\/li>\r\n \t<li>Use cases for analysis and content processing needs<\/li>\r\n<\/ul>\r\n<strong>Module 4: Discovering Gemini<\/strong>\r\n<ul>\r\n \t<li>Tool overview<\/li>\r\n \t<li>Understanding its positioning within the Google ecosystem<\/li>\r\n \t<li>Use cases focused on search, productivity and general assistance<\/li>\r\n \t<li>Comparison with ChatGPT and Claude<\/li>\r\n \t<li>Examples of integration into a daily work environment<\/li>\r\n<\/ul>\r\n<strong>Module 5: Discovering Midjourney<\/strong>\r\n<ul>\r\n \t<li>Tool overview<\/li>\r\n \t<li>Understanding image generation from prompts<\/li>\r\n \t<li>Exploring the main types of visual outputs<\/li>\r\n \t<li>Use cases in communication, marketing, visual creation and creative brainstorming<\/li>\r\n \t<li>First principles for requesting a relevant image<\/li>\r\n<\/ul>\r\n<strong>Module 6: Comparing Tools by Use Case<\/strong>\r\n<ul>\r\n \t<li>Which tool for which need<\/li>\r\n \t<li>Text, brainstorming, summarisation, search, image<\/li>\r\n \t<li>Perceived response quality<\/li>\r\n \t<li>Ease of adoption<\/li>\r\n \t<li>Speed of obtaining a usable result<\/li>\r\n \t<li>Precautions regarding confidentiality and data<\/li>\r\n<\/ul>\r\n<strong>Module 7: Getting Started with Generative AI in Business<\/strong>\r\n<ul>\r\n \t<li>Providing context in a prompt<\/li>\r\n \t<li>Improving a response through iteration<\/li>\r\n \t<li>Knowing how to re-prompt a tool for better output<\/li>\r\n \t<li>Developing good usage habits<\/li>\r\n \t<li>Identifying simple first use cases to implement in your work<\/li>\r\n<\/ul>","cours_recommandes":[46890,238481,46887,238499,46883],"infos_additionnelles":"<h3>Why Discover Generative AI Tools in Business<\/h3>\r\n<p>Generative AI has transformed the daily work of professionals in just a few months. ChatGPT, Claude, Gemini and Midjourney rank among the most widely used tools for producing text, analysing documents, generating ideas or creating visuals. Faced with this abundance of options, it is essential to understand what sets each platform apart in order to make informed choices.<\/p>\r\n<p>Training on these tools saves considerable time, improves deliverable quality and keeps professionals competitive in an ever-changing business environment.<\/p>\r\n\r\n<h3>The Specific Features of Each Generative AI Tool<\/h3>\r\n<p>ChatGPT, developed by OpenAI, excels in writing, summarisation and conversation. Claude, built by Anthropic, stands out for its ability to process long documents and its reliability in analysis. Gemini, offered by Google, integrates seamlessly into the Google Workspace ecosystem and combines text, image and search capabilities.<\/p>\r\n<p>Midjourney holds a unique position as a tool specialised in image generation. It creates professional-quality visuals from text descriptions, making it a valuable asset for marketing and communication teams.<\/p>\r\n\r\n<h3>Professional Use Cases for Generative AI<\/h3>\r\n<p>In business, these tools are used to write emails, reports, summaries or presentations. They can analyse contracts, compare commercial offers or generate training materials. Marketing teams use them to produce taglines, social media posts or creative briefs.<\/p>\r\n<p>The key lies in the ability to formulate precise instructions. A professional trained in prompting achieves significantly better results than a casual user, which fully justifies structured training on these tools.<\/p>\r\n\r\n<h3>Choosing the Right Tool for Your Needs<\/h3>\r\n<p>The choice of tool depends on the context. For long, nuanced writing, Claude is particularly well suited. For cross-referencing searches with Google data, Gemini offers a clear advantage. For versatile text and code production, ChatGPT remains a benchmark. For visual creation, Midjourney is unmatched.<\/p>\r\n<p>Mastering multiple tools allows professionals to combine their strengths and optimise each step of the workflow. This versatility is an increasingly sought-after skill on the Swiss job market.<\/p>\r\n\r\n<h3>Adopting Generative AI Responsibly<\/h3>\r\n<p>Using generative AI in a professional setting requires adherence to certain rules. The confidentiality of data shared with platforms, the systematic verification of generated information and respect for copyright are essential considerations. Swiss companies, subject to strict data protection requirements, must be particularly vigilant.<\/p>\r\n<p>ITTA offers this training in Geneva and Lausanne to help professionals in French-speaking Switzerland master these tools within a structured framework and integrate them effectively into their daily practices.<\/p>\r\n\r\n<h3>The Swiss Context and Artificial Intelligence<\/h3>\r\n<p>Switzerland holds a privileged position in the global AI landscape. Federal polytechnic schools, research centres and innovative companies across the country are actively contributing to AI technology advances. Geneva hosts several international organisations working on AI regulation and ethics, giving Swiss professionals a unique perspective on global challenges.<\/p>\r\n<p>For businesses in French-speaking Switzerland, AI training represents a strategic investment. Proximity to European decision-making centres, a high-quality workforce and a strong local technology ecosystem provide favourable conditions for adopting these technologies. AI-trained professionals are in particularly high demand on the Swiss job market, where demand far exceeds the available talent pool.<\/p>\r\n\r\n<p><strong>What is the difference between ChatGPT and Claude?<\/strong><\/p>\r\n<p>ChatGPT is more versatile and has a highly developed extension ecosystem. Claude stands out for its ability to analyse very long documents and its reliability when processing sensitive information. The two tools are complementary.<\/p>\r\n\r\n<p><strong>Is Midjourney suitable for professional use?<\/strong><\/p>\r\n<p>Yes, Midjourney is widely used in business to create marketing visuals, concept mockups or presentation illustrations. The generated images are of professional quality and can be customised through simple text descriptions.<\/p>\r\n\r\n<p><strong>Can these tools be used with confidential data?<\/strong><\/p>\r\n<p>It depends on the subscription plan. Enterprise versions of ChatGPT and Claude guarantee that data is not used for model training. It is essential to review the terms of use before sharing sensitive information.<\/p>\r\n\r\n<p><strong>Do you need to speak English to use these tools?<\/strong><\/p>\r\n<p>No, all these tools work very well in French. Results in French are of comparable quality to those in English, although certain highly specialised technical domains may benefit from bilingual prompts.<\/p>\r\n\r\n<p><strong>How quickly can you become productive with generative AI?<\/strong><\/p>\r\n<p>One structured training day is enough to acquire the essential foundations. Finer mastery develops with daily practice. Participants leave with practical methods they can apply from the very next day.<\/p>\r\n\r\n<p><strong>Is Gemini really useful if you already use Google Workspace?<\/strong><\/p>\r\n<p>Yes, Gemini integrates directly into Gmail, Google Docs and Google Sheets. It can draft emails, analyse spreadsheets or summarise documents without leaving the Google environment, making it a natural choice for users of this suite.<\/p>","inclus_dans_ce_cours_virtuel":"<ul>\n \t<li>Training provided by a domain expert<\/li>\n \t<li>Digital documentation and support materials<\/li>\n \t<li>Achievement badge<\/li>\n<\/ul>","inclus_dans_ce_cours_presentiel":"<ul>\n \t<li>Training provided by a domain expert<\/li>\n \t<li>Digital documentation and support materials<\/li>\n \t<li>Achievement badge<\/li>\n<\/ul>","inclus_dans_ce_cours_blended":"","inclus_dans_ce_cours_elearning":"","inclus_dans_ce_cours_surmesure":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Generative AI Training: ChatGPT, Claude, Gemini<\/title>\n<meta name=\"description\" content=\"Generative AI training covering ChatGPT, Claude, Gemini and Midjourney. 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