Training: Discover Generative AI with ChatGPT, Claude, Gemini and Midjourney

Why Discover Generative AI Tools in Business

Generative AI has transformed the daily work of professionals in just a few months. ChatGPT, Claude, Gemini and Midjourney rank among the most widely used tools for producing text, analysing documents, generating ideas or creating visuals. Faced with this abundance of options, it is essential to understand what sets each platform apart in order to make informed choices.

Training on these tools saves considerable time, improves deliverable quality and keeps professionals competitive in an ever-changing business environment.

The Specific Features of Each Generative AI Tool

ChatGPT, developed by OpenAI, excels in writing, summarisation and conversation. Claude, built by Anthropic, stands out for its ability to process long documents and its reliability in analysis. Gemini, offered by Google, integrates seamlessly into the Google Workspace ecosystem and combines text, image and search capabilities.

Midjourney holds a unique position as a tool specialised in image generation. It creates professional-quality visuals from text descriptions, making it a valuable asset for marketing and communication teams.

Professional Use Cases for Generative AI

In business, these tools are used to write emails, reports, summaries or presentations. They can analyse contracts, compare commercial offers or generate training materials. Marketing teams use them to produce taglines, social media posts or creative briefs.

The key lies in the ability to formulate precise instructions. A professional trained in prompting achieves significantly better results than a casual user, which fully justifies structured training on these tools.

Choosing the Right Tool for Your Needs

The choice of tool depends on the context. For long, nuanced writing, Claude is particularly well suited. For cross-referencing searches with Google data, Gemini offers a clear advantage. For versatile text and code production, ChatGPT remains a benchmark. For visual creation, Midjourney is unmatched.

Mastering multiple tools allows professionals to combine their strengths and optimise each step of the workflow. This versatility is an increasingly sought-after skill on the Swiss job market.

Adopting Generative AI Responsibly

Using generative AI in a professional setting requires adherence to certain rules. The confidentiality of data shared with platforms, the systematic verification of generated information and respect for copyright are essential considerations. Swiss companies, subject to strict data protection requirements, must be particularly vigilant.

ITTA offers this training in Geneva and Lausanne to help professionals in French-speaking Switzerland master these tools within a structured framework and integrate them effectively into their daily practices.

The Swiss Context and Artificial Intelligence

Switzerland holds a privileged position in the global AI landscape. Federal polytechnic schools, research centres and innovative companies across the country are actively contributing to AI technology advances. Geneva hosts several international organisations working on AI regulation and ethics, giving Swiss professionals a unique perspective on global challenges.

For businesses in French-speaking Switzerland, AI training represents a strategic investment. Proximity to European decision-making centres, a high-quality workforce and a strong local technology ecosystem provide favourable conditions for adopting these technologies. AI-trained professionals are in particularly high demand on the Swiss job market, where demand far exceeds the available talent pool.

What is the difference between ChatGPT and Claude?

ChatGPT is more versatile and has a highly developed extension ecosystem. Claude stands out for its ability to analyse very long documents and its reliability when processing sensitive information. The two tools are complementary.

Is Midjourney suitable for professional use?

Yes, Midjourney is widely used in business to create marketing visuals, concept mockups or presentation illustrations. The generated images are of professional quality and can be customised through simple text descriptions.

Can these tools be used with confidential data?

It depends on the subscription plan. Enterprise versions of ChatGPT and Claude guarantee that data is not used for model training. It is essential to review the terms of use before sharing sensitive information.

Do you need to speak English to use these tools?

No, all these tools work very well in French. Results in French are of comparable quality to those in English, although certain highly specialised technical domains may benefit from bilingual prompts.

How quickly can you become productive with generative AI?

One structured training day is enough to acquire the essential foundations. Finer mastery develops with daily practice. Participants leave with practical methods they can apply from the very next day.

Is Gemini really useful if you already use Google Workspace?

Yes, Gemini integrates directly into Gmail, Google Docs and Google Sheets. It can draft emails, analyse spreadsheets or summarise documents without leaving the Google environment, making it a natural choice for users of this suite.