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During this training you will learn the basics and mechanisms of data on the web and social networks.
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The digital marketing domain covers our training for marketing managers, community managers, traffic managers, SEO consultants and digital communication profiles. Our catalogue covers digital strategy, organic and paid search (SEO and SEA), social media, email marketing, Google Analytics and Google Ads. Sessions in Geneva, Lausanne or interactive virtual classroom with consultants active in digital projects for Swiss and international brands.
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During this training you will learn the basics and mechanisms of data on the web and social networks.
During this training you will learn the basics and main techniques of community management.
During this training you will learn how to write and design content for the web (blog, social networks, website).
This course will provide you with the skills of a web project manager, including the estimated budget, schedule of Internet expenses, etc.
Email marketing remains one of the most effective ways to build customer loyalty, however it requires good preparation to achieve its results.
During this training participants will learn how to use online reputation tools and analyze their web and social networks presence.
In this course, you will learn how to use digital tools allowing you to automate the actions of LeadGen for your business and above all, you will put your strategy into practice.
During this training, you will learn the basics and mechanisms of inbound marketing (the different levers) and marketing automation.
Mobile marketing is marketing on or with a mobile device, such as a smartphone. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas. What will it cost to get involved? Are you confused by terms such as App or SMS? it’s important that you can make the right decision for your business.
This training is intended for entrepreneurs, communication managers, future community managers who want to learn how to identify business opportunities and sell on social networks.
Train in SEO, SEM, and SMO to improve the visibility of your website and increase the number of visitors.
This training is intended for entrepreneurs, communication managers, future community managers and social media managers who want to learn the basics of strategy on social networks.
Digital marketing has imposed itself as a strategic pillar for all organisations seeking to acquire, retain and convert their online audience. Pressure on campaign performance, the evolution of Google and Meta algorithms, the arrival of generative AI in marketing tools and the progressive disappearance of third-party cookies are profoundly redefining the profession. Geneva and Lausanne organisations, particularly active in finance, watchmaking, luxury, e-commerce and tourism, actively seek expert profiles in digital strategy, SEO, SEA and social media.
A recognised digital marketing training opens access to better-paid structuring positions: acquisition manager, traffic manager, SEO consultant, social media manager, content marketing manager. Investing in a Google certification (Google Ads, Google Analytics 4) or a complete digital strategy path concretely enhances your profile on the French-speaking Switzerland market and facilitates evolution towards digital marketing director functions. ITTA offers a catalogue of training courses in this domain, delivered by consultants active in digital projects for Swiss brands.
Whether you are a marketing manager reskilling to digital, a community manager broadening your skills, or an SEO consultant seeking to validate a recognised expertise, our training in Geneva and Lausanne covers all modern digital marketing disciplines.
The digital strategy hub covers omnichannel strategy definition, acquisition funnel, performance measurement and digital budget management. These courses target marketing managers, traffic managers and consultants structuring digital campaigns for organisations and agencies. They also address personalisation best practices and the use of CDP (Customer Data Platform) platforms.
The SEO and SEA hub covers technical website optimisation, content strategy, linking, competitor analysis as well as Google Ads and Microsoft Advertising. Our training prepares for the Google Ads certification and addresses major novelties (Performance Max, Demand Gen, AI integration in bidding). These skills have become strategic for e-commerce sites, luxury brands and services investing significantly in paid acquisition.
The social media SMO hub covers editorial strategy on LinkedIn, Instagram, TikTok, Meta and YouTube, engaging content creation and Meta Ads and LinkedIn Ads paid campaign management. These courses target community managers, social media managers and communication managers leading their brand digital presence. Short video content creation and Reels, TikTok and Shorts mastery are particularly addressed.
Performance measurement remains central in modern digital marketing. Our Google Analytics 4 and Tag Manager training enables correct tracking configuration, user behaviour analysis and reliable marketing reporting structuring. These courses suit data marketing oriented profiles, acquisition managers and traffic managers leading campaign performance through data.
A junior or reskilling profile to digital marketing typically starts with a digital strategy training to acquire an overview, then deepens according to orientation. A future SEO consultant follows SEO fundamentals then advanced SEO and SEMrush or Ahrefs certification. A future traffic manager combines Google Ads (Google certification), Google Analytics 4 and acquisition strategy. A confirmed community manager adds social media modules per platform (LinkedIn, Instagram, TikTok) and video content creation. A senior digital marketing manager combines strategy, analytics and social media to lead a complete digital team.
Digital marketing naturally extends to other domains of our catalogue. AI for content creation training brings an essential complementary dimension for marketers integrating ChatGPT, Claude, Midjourney, Sora and Runway in their workflows. The graphic design and DTP hub reinforces creative skills on Photoshop, Illustrator and InDesign for profiles producing their own visuals. Video and sound training covers Premiere Pro and After Effects, essential for social video content production. Power BI training deepens data analysis and dashboard creation for advanced data marketing profiles.
Several evolutions structure digital marketing in 2026. The deep integration of generative AI in marketing tools transforms productivity: ad copy generation, visual creation, large-scale personalisation and automatic bid optimisation. The disappearance of third-party cookies forces rethinking tracking and attribution with Google Analytics 4 server-side, Consent Mode v2 and CDPs. Short video (TikTok, Reels, Shorts) imposes itself as the dominant social media format. Performance Max and Demand Gen redefine the Google Ads ecosystem towards more AI-driven automation. Finally, GDPR and LPD compliance remains a strategic topic in French-speaking Switzerland.
All our digital marketing training courses are available on-site in our Geneva (Route des Jeunes 35) and Lausanne (Avenue de Mon-Repos 24) centres, as well as in interactive virtual classroom. A new cycle starts every 5 weeks, making it easy to fit a date around your constraints. With small groups, each participant benefits from tailored coaching, and each course includes practical cases on real production accounts and end-to-end projects representative of agency or internal service problematics.
A historical actor of professional training in French-speaking Switzerland, ITTA is a certified centre Google Skillshop partner and trainer for Google Ads and Google Analytics 4 certifications. Our trainers are digital consultants active in agencies or as freelancers, allowing them to share current concrete cases and adjust content to your professional reality. The digital marketing catalogue contains more than training courses covering all current disciplines. Multiple coverage solutions exist depending on your profile and employer.
Here is a selection of reference training courses in this catalogue, accessible directly:
Where to start in digital marketing in 2026?
For a reskilling or junior profile, the digital strategy training provides the necessary overview before specialising. For a future consultant, SEO + Google Analytics 4 form a solid foundation. For a future traffic manager, Google Ads + Google Analytics 4 are the reference combination. Our team can guide you according to your professional goal.
How long to become a certified SEO consultant?
Plan 3 to 5 days for SEO fundamentals training, then 3 to 5 days for advanced SEO. With personal review and SEMrush or Ahrefs certification (online, free for users), expect 2 to 4 months to reach an operational level and build a first portfolio.
Do I need to master Google Analytics before Google Ads?
Yes, Google Analytics 4 is the essential measurement foundation before managing paid campaigns. Without proper tracking, attributing conversions and optimising budgets is impossible. Our Google Analytics 4 training lasts 3 days and is an excellent prerequisite before Google Ads.
What professional funding options are available?
Our team can guide you towards funding solutions suited to your case. Several funding paths are possible according to your professional profile and employer.
Monday to Friday
8:30 AM to 6:00 PM
Tel. 058 307 73 00
ITTA
Route des jeunes 35
1227 Carouge, Suisse
Monday to Friday, from 8:30 am to 06:00 pm.