Training: Content Marketing

Module 1 : Content Marketing Figures

• State of play (B2B, B2C)

Module 2 : Content curation

• Usefulness of content curation
• Curation and monitoring tools: Scoopit, Google Alerts, Feedly (Demo and practice)
• Watch / curation exercise

Module 3 : Brand Content

• Brand content basics
• Examples of cases

Module 4 : Content Strategy

• Definition of the editorial line
• Build personas
• The editorial charter

Module 5: Content and web writing

• Content plan, essential elements (on WordPress or other CMS)
• SEO optimization
• Measure the results of the content strategy

Module 6: Content Plan Exercise