Training: Content Marketing

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The brand content gives visibility and meaning to your brand. This training is intended for entrepreneurs, communication managers, who wish to know the foundations of web copywriting and branded content. During this training participants will learn how to write and design content for the web (blog, social networks, website).

Participant profiles

  • Communication Managers
  • Marketing Managers
  • Professionals wishing to learn to write for the web


  • Know how to set up a content plan
  • Know how to identify content on the web
  • Know how to optimize an article on WordPress, Drupal … (SEO)


  • Basic knowledge of internet browsing
  • Basic knowledge of WordPress or a CMS

Course content

Module 1 : Content Marketing Figures

  • State of play (B2B, B2C)

Module 2 : Content curation

  • Usefulness of content curation
  • Curation and monitoring tools: Scoopit, Google Alerts, Feedly (Demo and practice)
  • Watch / curation exercise

Module 3 : Brand Content

  • Brand content basics
  • Examples of cases

Module 4 : Content Strategy

  • Definition of the editorial line
  • Build personas
  • The editorial charter

Module 5: Content and web writing

  • Content plan, essential elements (on WordPress or other CMS)
  • SEO optimization
  • Measure the results of the content strategy

Module 6: Content Plan Exercise


  • Digital courseware included

Complementary courses

Temptraining funding

ITTA is a partner of Temptraining, the continuing education fund for temporary workers. This training fund can subsidize continuing education for anyone who works for an employer subject to the Collective Work Agreement (CCT) Rental of services.
Prix de l'inscription
CHF 1'300.-

jeu27apr(apr 27)09:00ven28(apr 28)17:00Lausanne, Avenue Mon repos 24, 1005 Lausanne Etiquettes de sessionDM-CO

jeu27apr(apr 27)09:00ven28(apr 28)17:00VirtuelVirtual Etiquettes de sessionDM-CO

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Horaires d’ouverture

Du lundi au vendredi, de 8:30 à 18:00.


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Opening hours

Monday to Friday, from 8:30 am to 06:00 pm.

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