DM-CM
During this training you will learn the basics and main techniques of community management.
Fondamental
3
jours
Présentiel, Virtuel
The digital strategy sub-domain covers our training for marketing managers, traffic managers, digital consultants and acquisition-oriented profiles. Our catalogue covers omnichannel strategy definition, acquisition funnel, performance measurement, digital budget management and CDP platforms. Sessions in Geneva, Lausanne or interactive virtual classroom.
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During this training you will learn the basics and main techniques of community management.
During this training you will learn how to write and design content for the web (blog, social networks, website).
This course will provide you with the skills of a web project manager, including the estimated budget, schedule of Internet expenses, etc.
Email marketing remains one of the most effective ways to build customer loyalty, however it requires good preparation to achieve its results.
During this training participants will learn how to use online reputation tools and analyze their web and social networks presence.
In this course, you will learn how to use digital tools allowing you to automate the actions of LeadGen for your business and above all, you will put your strategy into practice.
During this training, you will learn the basics and mechanisms of inbound marketing (the different levers) and marketing automation.
Mobile marketing is marketing on or with a mobile device, such as a smartphone. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas. What will it cost to get involved? Are you confused by terms such as App or SMS? it’s important that you can make the right decision for your business.
Digital Marketing has become an increasingly central subject in strategy research. Our mission is to make your company loved and to impose it in its competitive space. For this, we are implementing your information, animation and content news program beyond the commercial dimension.
Internet changed the way companies do Marketing and advertising, including significantly reducing costs. Adds online is affordable for more companies than traditional media. The audience on…
Digital strategy has become the central pillar of online commercial performance. Defining a coherent omnichannel strategy, structuring the acquisition funnel, correctly measuring performance and intelligently managing digital budgets: these skills now determine campaign profitability and marketing team effectiveness. Swiss organisations, particularly active in finance, luxury, tourism and e-commerce, actively recruit digital strategist profiles able to align marketing investments with business objectives.
A recognised digital strategy training opens access to better-paid structuring positions: acquisition manager, digital marketing director, senior traffic manager, digital consultant. Investing in this skill concretely enhances your profile on the French-speaking Switzerland market and facilitates evolution towards marketing director functions. ITTA offers a catalogue of training courses in this sub-domain, delivered by digital consultants active with Swiss brands and agencies.
Whether you are a marketing manager transitioning to digital, traffic manager broadening your skills, or consultant wanting to structure your practice, our training in Geneva and Lausanne covers all modern digital strategy.
The rapid evolution of platforms (Google, Meta, LinkedIn, TikTok) and the progressive integration of artificial intelligence in marketing tools create a continuous challenge for teams: strategy, budgets and skills must be constantly readjusted. Regular training remains the best way to keep your team up-to-date and performant facing these rapid transformations of digital marketing.
An effective digital strategy relies on a coherent omnichannel vision: alignment between website, social media, email, paid media and physical touchpoints. Our training covers persona definition, customer journey mapping, identification of moments of truth and channel prioritisation according to your target and budget. These courses suit marketing managers, digital directors and consultants structuring or restructuring their organisation strategy.
The acquisition funnel structures prospect-to-client conversion: awareness, consideration, conversion, retention. Our training covers current funnel analysis, friction point identification, conversion rate optimisation (CRO), as well as A/B testing best practices. These skills are strategic for performance-oriented profiles managing commercial digital effectiveness.
Performance measurement remains central in modern digital strategy. Our training covers attribution models (last-click, data-driven, MMM marketing mix modeling), digital KPIs (ROAS, CAC, LTV, conversion rate), as well as steering reporting structuring. They usefully complement Google Analytics 4 training with a strategic and business dimension.
Budget management has become a strategic topic with pressure on campaign profitability. Our training covers budget allocation between channels (Google Ads, Meta Ads, LinkedIn Ads, SEO, content marketing), scaling of performant investments, seasonality management and forecasting and budget reporting best practices. These skills are essential for marketing managers and digital directors.
A marketing manager transitioning to digital typically starts with a digital strategy fundamentals training to acquire an overview. To go further, the acquisition funnel and conversion deepen the performance dimension. A confirmed traffic manager adds performance measurement and attribution to structure reporting. A digital director leading a team combines omnichannel strategy, budget management and marketing leadership to orchestrate everything. An independent digital consultant follows the full path to structure their advisory practice.
Digital strategy naturally extends to other skills. SEO and SEA training covers operational disciplines of organic and paid acquisition. The social media SMO hub deepens social media strategy and Meta and LinkedIn campaign management. AI for content creation training brings an essential productivity dimension for marketing teams. For advanced data marketing profiles, Power BI training structures in-depth performance analysis.
Several trends structure digital strategy in 2026. The progressive end of third-party cookies forces rethinking tracking and attribution with Google Analytics 4 server-side, Consent Mode v2, CDPs (Customer Data Platforms) and first-party data. The arrival of generative AI in marketing tools transforms productivity with content generation, large-scale personalisation and automatic bid optimisation. Data-driven and MMM (Marketing Mix Modeling) approaches regain ground to measure real channel impact. Finally, GDPR and LPD compliance remains central in French-speaking Switzerland, particularly for brands handling sensitive data.
All our digital strategy training courses are available on-site in our Geneva (Route des Jeunes 35) and Lausanne (Avenue de Mon-Repos 24) centres, as well as in interactive virtual classroom. A new cycle starts every 5 weeks, making it easy to fit a date around your constraints. Our limited group sizes enable genuinely personalised pedagogical support, and each course includes practical cases on real digital strategies with end-to-end projects representative of agency or internal marketing service problematics.
Established in French-speaking Switzerland for more than 20 years, ITTA is a certified training centre partner of major digital platforms (Google Skillshop, Meta Blueprint). Our trainers are digital consultants active in agencies or as freelancers, allowing them to share current concrete cases and adjust content to your professional reality. The digital strategy sub-domain contains training courses covering all digital marketing steering. Multiple coverage solutions exist depending on your professional profile.
Here is a selection of reference training courses in this catalogue, accessible directly:
Where to start in digital strategy in 2026?
The digital strategy fundamentals training provides the necessary overview before specialising. It covers omnichannel, acquisition funnel, KPIs and budget allocation. After it, you can orient your path according to your profile: traffic manager (Google Ads + GA4), social media (Meta Ads + LinkedIn), or digital director (steering and reporting).
How to measure the real ROI of a digital campaign?
ROI measurement depends on the chosen attribution model (last-click, data-driven, MMM). For simple campaigns, last-click attribution is enough. For complex omnichannel strategies, data-driven attribution or MMM brings a more accurate vision. Our performance measurement and attribution training covers these approaches in detail.
Do I need to master Google Analytics before digital strategy?
Good Google Analytics 4 mastery greatly facilitates the measurement and reporting dimension of digital strategy. For non-technical profiles, our digital strategy fundamentals training can be followed without Analytics prerequisites, but we recommend adding a GA4 training to your global path.
Will AI replace digital strategists?
No, generative AI replaces some execution tasks (copy generation, automatic bid optimisation) but actually enhances strategic vision, framing and steering skills. A digital strategist mastering AI tools gains productivity and added value for their organisation, particularly on storyboarding, personalisation and multi-channel analysis.
What professional funding options are available?
Our team can guide you on funding solutions suited to your case. Several funding paths are possible according to your professional profile.
Monday to Friday
8:30 AM to 6:00 PM
Tel. 058 307 73 00
ITTA
Route des jeunes 35
1227 Carouge, Suisse
Monday to Friday, from 8:30 am to 06:00 pm.