Training: Business Model

Module 1: Strategic management

• Lesson 1: Key techniques, frameworks and concepts
• Lesson 2: Strategic Goal of Organizations
• Lesson 3: Corporate strategy as a source of cooperation and international expansion

Module 2: Challenges of Digital management

• Lesson 1: International environment and intercultural management
• Lesson 2:  Corporate Management and Business Ecosystem Analysis
• Lesson 3:  Conduct of change
• Lesson 4:  Risk management and crisis communication
• Lesson 5:  Business ethics and environmental management
• Lesson 6: Psychology of the company and fundamentals of the sociology of enterprise

Module 3: Digital Marketing and CRM

• Lesson 1: Linking the foundations of marketing and digital: commonalities and differences
• Lesson 2: From marketing to e-marketing: comparison and development models
• Lesson 3: Market analysis: qualitative and quantitative study, segmentation and targeting
• Lesson 4: “E-CRM” solutions, Targeting, profiling and lead with Internet
• Lesson 5: Strategy and Differential Positioning
• Lesson 6: Integration of a digital marketing plan
• Lesson 7: E-marketing mix management and campaign launch
• Lesson 8: Human Resources and Supplier Management

Module 4: E-Business and e-commerce

• Lesson 1: Study of the main e-business models (B2C, B2B, Pure players, multi-channel models, Me-Commerce)
• Lesson 2: E-commerce technical solutions: platforms and modularity
• Lesson 3: Project management E-business
• Lesson 4: Management of logistics and supply chain
• Lesson 5: Choice and implementation of online payment solutions (e-banking)
• Lesson 6: Lead and optimization of the purchase tunnel: recruitment strategy and online sales

Module 5: Web Technologies and Information Systems Management

• Lesson 1: Management of architectures and programming languages ??for the web
• Lesson 2:  Analysis of technical solutions for Internet development projects: history and mutations
• Lesson 3:  Internet security management
• Lesson 4: Management of information systems in connection with the web: E.R.P, Data warehouse and technical modularity

Module 6: Web Management Tools and Methods

• Lesson 1: Deployment of visibility on the Internet: SEO & SEM
• Lesson 2: Content management for the web (sourcing, production and integration)
• Lesson 3: E-advertising and affiliation: online tools, strategies and media planning
• Lesson 4: Web ergonomics and web design: optimization of websites
• Lesson 5: Web analytics: performance analysis with traffic statistics

Module 7: Social Media Management

• Lesson 1: Syndication and cure
• Lesson 2: Social media types and social media optimization (SMO) strategies
• Lesson 3: Management of editorial sites and blogs
• Lesson 4: Methods of Viral Marketing and Buzz Marketing
• Lesson 5:  Advanced online community management techniques

 Module 8: Mobility and Innovation

• Lesson 1: Mobile web solutions management: technologies, models and content
• Lesson 2: Management of innovation with Internet
• Lesson 3: Cross-media and transversal implementation of the web (offline media)
• Lesson 4: Ecosystems in mobility: studies of industrial models and online collaboration
• Lesson 5: Technology watch on the move: optimizing the value of mobile technologies

Module 9: Global Digital Strategy

• Lesson 1: Develop a competitive advantage over competitors
• Lesson 2: Building a strategic digital plan
• Lesson 3: Development of new products and services
• Lesson 4: “Building the power of the brand
• Lesson 5:  Digital Intelligence: transforming information into knowledge and profits

Module 10: Internet strategy

• Lesson 1: Internet strategy and study of the best e-business models
• Lesson 2: Development of new products and services online
• Lesson 3: Brand Management on the Internet
• Lesson 4: Strategies for competitiveness in digital markets
• Lesson 5: E-business intelligence and web data mining: automation of the broadcast chain and commercial profit levers