Training: Business Model

Ref. DM-ST

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Duration:

2

days

Exam:

Not certifying

Level:

Fundamental

Funding:

Temptraining

ITTA | Trainings | Digital Marketing | Digital Strategy | Business Model

Description

Digital Marketing has become an increasingly central subject in strategy research. Our mission is to make your company loved and to impose it in its competitive space. For this, we are implementing your information, animation and content news program beyond the commercial dimension.

Participant profiles

Web designers
Web masters
Marketing professionals
Communication professionals
Web Project Managers
Project leaders
Startupers
Community managers

Objectives

Understand the components of digital strategies in an international context
Be effective in digital strategy and project management

Prerequisites

No prerequisites

Course content

Module 1: Strategic management

Lesson 1: Key techniques, frameworks and concepts
Lesson 2: Strategic Goal of Organizations
Lesson 3: Corporate strategy as a source of cooperation and international expansion

Module 2: Challenges of Digital management

Lesson 1: International environment and intercultural management
Lesson 2: Corporate Management and Business Ecosystem Analysis
Lesson 3: Conduct of change
Lesson 4: Risk management and crisis communication
Lesson 5: Business ethics and environmental management
Lesson 6: Psychology of the company and fundamentals of the sociology of enterprise

Module 3: Digital Marketing and CRM

Lesson 1: Linking the foundations of marketing and digital: commonalities and differences
Lesson 2: From marketing to e-marketing: comparison and development models
Lesson 3: Market analysis: qualitative and quantitative study, segmentation and targeting
Lesson 4: “E-CRM” solutions, Targeting, profiling and lead with Internet
Lesson 5: Strategy and Differential Positioning
Lesson 6: Integration of a digital marketing plan
Lesson 7: E-marketing mix management and campaign launch
Lesson 8: Human Resources and Supplier Management

Module 4: E-Business and e-commerce

Lesson 1: Study of the main e-business models (B2C, B2B, Pure players, multi-channel models, Me-Commerce)
Lesson 2: E-commerce technical solutions: platforms and modularity
Lesson 3: Project management E-business
Lesson 4: Management of logistics and supply chain
Lesson 5: Choice and implementation of online payment solutions (e-banking)
Lesson 6: Lead and optimization of the purchase tunnel: recruitment strategy and online sales

Module 5: Web Technologies and Information Systems Management

Lesson 1: Management of architectures and programming languages ??for the web
Lesson 2: Analysis of technical solutions for Internet development projects: history and mutations
Lesson 3: Internet security management
Lesson 4: Management of information systems in connection with the web: E.R.P, Data warehouse and technical modularity

Module 6: Web Management Tools and Methods

Lesson 1: Deployment of visibility on the Internet: SEO & SEM
Lesson 2: Content management for the web (sourcing, production and integration)
Lesson 3: E-advertising and affiliation: online tools, strategies and media planning
Lesson 4: Web ergonomics and web design: optimization of websites
Lesson 5: Web analytics: performance analysis with traffic statistics

Module 7: Social Media Management

Lesson 1: Syndication and cure
Lesson 2: Social media types and social media optimization (SMO) strategies
Lesson 3: Management of editorial sites and blogs
Lesson 4: Methods of Viral Marketing and Buzz Marketing
Lesson 5: Advanced online community management techniques

Module 8: Mobility and Innovation

Lesson 1: Mobile web solutions management: technologies, models and content
Lesson 2: Management of innovation with Internet
Lesson 3: Cross-media and transversal implementation of the web (offline media)
Lesson 4: Ecosystems in mobility: studies of industrial models and online collaboration
Lesson 5: Technology watch on the move: optimizing the value of mobile technologies

Module 9: Global Digital Strategy

Lesson 1: Develop a competitive advantage over competitors
Lesson 2: Building a strategic digital plan
Lesson 3: Development of new products and services
Lesson 4: “Building the power of the brand
Lesson 5: Digital Intelligence: transforming information into knowledge and profits

Module 10: Internet strategy

Lesson 1: Internet strategy and study of the best e-business models
Lesson 2: Development of new products and services online
Lesson 3: Brand Management on the Internet
Lesson 4: Strategies for competitiveness in digital markets
Lesson 5: E-business intelligence and web data mining: automation of the broadcast chain and commercial profit levers

Documentation

Digital courseware included

Complementary courses

Temptraining funding

ITTA is a partner of Temptraining, the continuing education fund for temporary workers. This training fund can subsidize continuing education for anyone who works for an employer subject to the Collective Work Agreement (CCT) Rental of services.