Training: E-mail Marketing

Ref. DM-EM
Duration:
1
 day
Exam:
Not certifying
Level:
Fundamental

Description

Email marketing remains one of the most effective ways to build customer loyalty, however it requires good preparation to achieve its results.

Participant profiles

  • Marketing professionals
  • Communication professionals
  • Webmasters

Objectives

  • Plan and prepare an email campaign
  • Measure the return of an emailing campaign
  • Optimizing your shipments

Prerequisites

  • No prerequisites

Course content

  • Module 1: Introduction to emailing in a digital strategy
  • Module 2: The different types of emailing
  • Module 3: The principles of an email campaign
  • Module 4: Reputation Mechanisms and Optimization of Shipments
  • Module 5: The segmentation of your customers and the personalization of your shipments
  • Module 6: Measuring campaign results and key indicators
  • Module 7: The legal framework
  • Module 8: Selecting the right tool for managing your campaigns

Documentation

  • Digital courseware included

Complementary courses

Temptraining funding

ITTA is a partner of Temptraining, the continuing education fund for temporary workers. This training fund can subsidize continuing education for anyone who works for an employer subject to the Collective Work Agreement (CCT) Rental of services.
Prix de l'inscription
CHF 650.-
Inclus dans ce cours
  • Training provided by a domain expert
  • Customized situational activities tailored to your challenges
  • Digital documentation and support materials
  • Achievement Badge

ven19juil09:00ven17:00Lausanne, Avenue Mon repos 24, 1005 Lausanne Etiquettes de sessionDM-EM

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Horaires d’ouverture

Du lundi au vendredi, de 8:30 à 18:00.

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Opening hours

Monday to Friday, from 8:30 am to 06:00 pm.

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