Email marketing remains one of the most effective ways to build customer loyalty, however it requires good preparation to achieve its results.
Participant profiles
Marketing professionals
Communication professionals
Webmasters
Objectives
Plan and prepare an email campaign
Measure the return of an emailing campaign
Optimizing your shipments
Prerequisites
No prerequisites
Course content
Module 1: Introduction to emailing in a digital strategy
Module 2: The different types of emailing
Module 3: The principles of an email campaign
Module 4: Reputation Mechanisms and Optimization of Shipments
Module 5: The segmentation of your customers and the personalization of your shipments
Module 6: Measuring campaign results and key indicators
Module 7: The legal framework
Module 8: Selecting the right tool for managing your campaigns
Documentation
Digital courseware included
Complementary courses
Temptraining funding
ITTA is a partner of Temptraining, the continuing education fund for temporary workers. This training fund can subsidize continuing education for anyone who works for an employer subject to the Collective Work Agreement (CCT) Rental of services.
