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Training: E-Reputation

Ref. DM-ER
Duration:
1
 day
Exam:
Not certifying
Level:
Fundamental

Description

This training is intended for entrepreneurs, communication managers, wishing to master and control their online reputation. During this training participants will learn how to use online reputation tools and analyze their web and social networks presence. to distinguish the different types of monitoring and the methodology to be implemented.

Participant profiles

  • Communication Managers
  • Marketing Managers

Objectives

  • Know how to set up a brand / personal watch
  • Know how to use e-reputation tools to control your identity (personal or brand)

Prerequisites

  • Basic knowledge of internet browsing

Course content

Module 1: The watching

  • The challenges and principles of internet monitoring
  • The different research tools
  • Identify and select efficient and useful sources.
  • Master the search tools (feedly, google alerts …)
  • Browsers and intelligent agents.
  • Alert agents.
  • RSS feeds.
  • Watch exercise on a subject

Module 2: Social listening

  • Track social media conversations / Identify opinion leaders, influencers
  • Social media monitoring tools
  • Measuring and evaluating trends

Documentation

  • Support de cours numérique

Complementary courses

Temptraining funding

ITTA is a partner of Temptraining, the continuing education fund for temporary workers. This training fund can subsidize continuing education for anyone who works for an employer subject to the Collective Work Agreement (CCT) Rental of services.
Prix de l'inscription
CHF 650.-
Inclus dans ce cours
  • Training provided by a domain expert
  • Customized situational activities tailored to your challenges
  • Digital documentation and support materials
  • Achievement Badge

lun29juil09:00lun17:00VirtuelVirtual Etiquettes de sessionDM-ER

lun29juil09:00lun17:00Genève, Route des Jeunes 33B, 1227 Carouge Etiquettes de sessionDM-ER

lun02Sep09:00lun17:00Lausanne, Avenue Mon repos 24, 1005 Lausanne Etiquettes de sessionDM-ER

lun02Sep09:00lun17:00VirtuelVirtual Etiquettes de sessionDM-ER

lun07Oct09:00lun17:00VirtuelVirtual Etiquettes de sessionDM-ER

lun07Oct09:00lun17:00Genève, Route des Jeunes 33B, 1227 Carouge Etiquettes de sessionDM-ER

lun11Nov09:00lun17:00Lausanne, Avenue Mon repos 24, 1005 Lausanne Etiquettes de sessionDM-ER

lun11Nov09:00lun17:00VirtuelVirtual Etiquettes de sessionDM-ER

lun16Déc09:00lun17:00VirtuelVirtual Etiquettes de sessionDM-ER

lun16Déc09:00lun17:00Genève, Route des Jeunes 33B, 1227 Carouge Etiquettes de sessionDM-ER

Horaires d’ouverture

Du lundi au vendredi, de 8:30 à 18:00.

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Opening hours

Monday to Friday, from 8:30 am to 06:00 pm.

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