MY ACCOUNT

Training: E-Reputation

Ref. DM-ER

Duration:

1

day

Exam:

Not certifying

Level:

Fundamental

Funding:

Home > Trainings > Digital Marketing > Digital Strategy > E-Reputation

Description

This training is intended for entrepreneurs, communication managers, wishing to master and control their online reputation. During this training participants will learn how to use online reputation tools and analyze their web and social networks presence. to distinguish the different types of monitoring and the methodology to be implemented.

Participant profiles

Communication Managers
Marketing Managers

Objectives

Know how to set up a brand / personal watch
Know how to use e-reputation tools to control your identity (personal or brand)

Prerequisites

Basic knowledge of internet browsing

Course content

Module 1: The watching

The challenges and principles of internet monitoring
The different research tools
Identify and select efficient and useful sources.
Master the search tools (feedly, google alerts …)
Browsers and intelligent agents.
Alert agents.
RSS feeds.
Watch exercise on a subject

Module 2: Social listening

Track social media conversations / Identify opinion leaders, influencers
Social media monitoring tools
Measuring and evaluating trends

Documentation

Support de cours numérique

Complementary courses

Prix de l'inscription

CHF 650.-

Inclus dans ce cours

Training provided by a domain expert
Customized situational activities tailored to your challenges
Digital documentation and support materials
Achievement Badge

Mois actuel

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