This training is intended for entrepreneurs, communication managers, future community managers and social media managers who want to learn the basics of strategy on social networks. During this training participants will learn the basics and main techniques of Social Media Management.
Participant profiles
Communication Managers
Marketing Managers
Social Media Managers
Objectives
Know how to define a Social Media Marketing strategy
Know good practices on social networks for a business
Prerequisites
Basic knowledge of internet browsing
Course content
Module 1: Introduction to Social Media
The main RS and their characteristics
Numbers
Tendencies
Module 2: Generalist social media strategy
Steps to define a “social media” marketing strategy
Structured monitoring in the strategy
Module 3: Measuring and optimizing the results of your strategy (ROI)
ITTA is a partner of Temptraining, the continuing education fund for temporary workers. This training fund can subsidize continuing education for anyone who works for an employer subject to the Collective Work Agreement (CCT) Rental of services.
