Training: Social Media Marketing

Ref. DM-SM
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This training is intended for entrepreneurs, communication managers, future community managers and social media managers who want to learn the basics of strategy on social networks. During this training participants will learn the basics and main techniques of Social Media Management.

Participant profiles

  • Communication Managers
  • Marketing Managers
  • Social Media Managers


  • Know how to define a Social Media Marketing strategy
  • Know good practices on social networks for a business


  • Basic knowledge of internet browsing

Course content

Module 1: Introduction to Social Media

  • The main RS and their characteristics
  • Numbers
  • Tendencies

Module 2: Generalist social media strategy

  • Steps to define a “social media” marketing strategy
  • Structured monitoring in the strategy

Module 3: Measuring and optimizing the results of your strategy (ROI)

  • The key indicators to follow
  • Social data tools for creating reports
  • Exercise / Project


  • Digital courseware included

Complementary courses

Temptraining funding

ITTA is a partner of Temptraining, the continuing education fund for temporary workers. This training fund can subsidize continuing education for anyone who works for an employer subject to the Collective Work Agreement (CCT) Rental of services.
Prix de l'inscription
CHF 1'300.-
Inclus dans ce cours
  • Training provided by a domain expert
  • Customized situational activities tailored to your challenges
  • Digital documentation and support materials
  • Achievement Badge

jeu26Oct(Oct 26)09:00ven27(Oct 27)17:00VirtuelVirtual Etiquettes de sessionDM-SM

jeu26Oct(Oct 26)09:00ven27(Oct 27)17:00Lausanne, Avenue Mon repos 24, 1005 Lausanne Etiquettes de sessionDM-SM

jeu30Novven01DécGenève, Route des Jeunes 33B, 1227 Carouge Etiquettes de sessionDM-SM

jeu30Novven01DécVirtuelVirtual Etiquettes de sessionDM-SM

Horaires d’ouverture

Du lundi au vendredi, de 8:30 à 18:00.


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Opening hours

Monday to Friday, from 8:30 am to 06:00 pm.

Contact us

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