Social Media Optimization - SMO Trainings

Social media: a strategic channel in B2B and B2C

Social media has become, in 2026, a structuring communication, acquisition and prospecting channel for Swiss companies. LinkedIn has established itself as the reference B2B platform, particularly in Geneva and Lausanne where the concentration of private banks, international organisations and consulting firms makes social selling very productive. On the B2C side, Instagram, TikTok, Facebook and YouTube structure brand strategies and consumer communication. In Geneva, Lausanne and across French-speaking Switzerland, demand for community managers, social media managers and social selling profiles is steadily growing.

Following a recognised Social Media or Social Selling training opens access to highly valued roles: community manager, social media manager, social ads manager, LinkedIn business developer, digital communication manager. These skills are particularly expected in marketing, communication, B2B sales departments and among executives wishing to personally develop their LinkedIn presence.

ITTA offers a catalogue dedicated to social media and SMO, from global social media marketing to LinkedIn B2B specialisation through social selling and social data analysis. Each session is built around practical cases inspired by the daily work of Swiss companies, with limited group sizes to enable personalised support and individual feedback on your own accounts.

Whether you are a community manager, communication manager, B2B salesperson, executive, marketer or consultant, our training in Geneva and Lausanne provides the practical methods to drive your social media presence, professionalise your LinkedIn prospecting and leverage social data to drive your decisions.

Skills covered by our social media and SMO catalogue

Social Media Marketing

The Social Media Marketing training lays the basics of a structured social media strategy. The programme covers platform analysis (LinkedIn, Instagram, Facebook, TikTok, YouTube, X), target and tone definition, editorial planning, content production, community management, performance measurement and articulation with other digital channels. This training suits community managers, digital communication managers, project managers and executives wishing to drive a coherent social media approach.

Social Selling and LinkedIn B2B

The Social Selling and LinkedIn in B2B training specifically targets salespeople, business developers and executives wishing to generate business via LinkedIn. The programme covers personal profile optimisation, B2B content strategy, targeted prospecting via Sales Navigator, lead qualification, appointment booking and sales follow-up. This training is particularly suited to French-speaking Switzerland, where LinkedIn concentrates a dense decision-maker target, particularly in finance, consulting, technology and industry.

Social Selling and Social Commerce

The Social Selling and Social Commerce training broadens the perspective beyond pure B2B. The programme covers selling approaches on Instagram, Facebook, TikTok and Pinterest, live shopping, platform-integrated shops, conversion best practices on social media and ROI measurement. This training suits marketing, e-commerce and entrepreneur profiles wishing to activate a direct commercial dimension on social media.

Data and Analytics, Social Data

The Data and Analytics Social Data training deepens the leverage of social media data. The programme covers native indicators (impressions, reach, engagement, conversions), per-platform analytics tools, aggregation via Brandwatch or Talkwalker for social listening, and integration with Looker Studio or Power BI for consolidated reporting. This training targets senior community managers, digital managers and data profiles wishing to drive by data.

Build your social media path

A starting community manager or communication officer follows Social Media Marketing to structure their approach, then adds Data and Analytics Social Data to drive by data. A B2B salesperson or business developer chains directly with Social Selling and LinkedIn in B2B to quickly generate pipeline. An e-commerce or direct marketing profile complements Social Media Marketing with Social Selling and Social Commerce to activate the transactional dimension. An executive wishing to develop their personal LinkedIn presence follows Social Selling and LinkedIn in B2B to structure positioning and regular publishing.

Featured courses in this catalogue

Here is a selection of reference training courses in this catalogue, accessible directly:

• Data and Analytics – Social Data
• Social Selling – Social Commerce
• Social Media Marketing
• Social Selling and Linkedin in B2B

Social media and related skills

Social media fits into a broader digital ecosystem. Digital marketing training brings an overview of paid acquisition, email marketing and SEO. The digital strategy sub-domain structures consistency between your acquisition channels. SEO and SEA training covers Google Ads and organic search, a natural complement to social media. The video and sound sub-domain brings Premiere Pro and After Effects skills, essential to produce quality social media content. Graphic arts and publishing training reinforces the visual quality of publications. The data analysis BI domain deepens Power BI for advanced marketing reporting.

Social media and SMO trends in 2026

Several evolutions are shaping the domain in 2026. Short vertical video (Reels, Shorts, TikTok) remains the dominant format and requires platform-specific productions. Generative AI is entering content production (writing, ideation, thumbnails, voices) and community moderation, with important questions of transparency and authenticity. LinkedIn remains the unavoidable B2B platform and has strengthened its creator features (newsletter, articles, native video). Social commerce is gaining maturity on Instagram and TikTok, particularly in luxury and retail. Measurement is becoming more complex with the disappearance of third-party cookies and requires good mastery of native indicators and first-party data. Our pedagogical content regularly integrates these evolutions to remain aligned with current practices in agencies and at advertisers.

Social media training in Geneva, Lausanne and online

All our social media and SMO training courses are available on-site in our Geneva (Route des Jeunes 35) and Lausanne (Avenue de Mon-Repos 24) centres, as well as in interactive virtual classroom with a live trainer. Our sessions are organised in 5-week cycles, which makes registration fast and planning smooth for working marketers and salespeople. Short formats, from half a day to three days, suit busy agendas. Customised corporate training is also possible at your premises, in Geneva, Lausanne, Vaud and across French-speaking Switzerland, with a programme adapted to your industry, targets and priority platforms. Several professional funding paths can be considered depending on your profile and employer.

Why choose ITTA for your social media or LinkedIn training

ITTA is a certified training centre based in French-speaking Switzerland. Our social media trainers are consultants and community managers active in digital projects for Swiss and international companies, allowing them to share current concrete cases and proven templates. The catalogue regroups our training courses covering social media marketing, social selling, LinkedIn B2B and social data. Our pedagogical team supports you in choosing the right path and identifying the funding solutions that fit your professional situation.

FAQ

Is marketing experience required before Social Media Marketing?

No. The Social Media Marketing training is accessible to profiles with no prior marketing experience. It lays the concepts, vocabulary and tools. Profiles already comfortable with the basics can directly chain with LinkedIn Social Selling or Social Data to gain specialisation.

Is LinkedIn really effective in Swiss B2B?

Yes. LinkedIn concentrates a significant share of decision-makers in French-speaking Switzerland, particularly in Geneva and Lausanne where private banks, international organisations, consulting firms and industrial companies are densely represented. A structured LinkedIn social selling strategy, combined with quality content and relevant Sales Navigator usage, generates concrete results on decision-maker targets.

Do I need a Sales Navigator account to follow LinkedIn Social Selling?

Not necessarily. The training can rely on a standard LinkedIn account or a Sales Navigator trial period. The best practices addressed apply in both cases. Our pedagogical team guides you on whether to invest in Sales Navigator according to your role and targets.

Are your social media courses available for companies?

Yes, the entire catalogue is available in-house, in Geneva, Lausanne and in virtual classroom, with a programme adapted to your industry, targets and priority platforms. Our team builds the specifications with you and organises sessions according to your calendar.