This training is intended for entrepreneurs, communication managers, who want to know the foundations of data / social data. During this training participants will learn the basics and mechanisms of data on the web and social networks.
Participant profiles
Communication Managers
Marketing Managers
Objectives
Acculturate on digital transformation and data
Know the fundamentals of data collection and analysis on the web and social networks
Prerequisites
Basic knowledge of internet browsing
Course content
Module 1: Big Data
Definitions
Big Data issues
The advantages of Smart Data (and dataviz)
Knowledge quiz
Module 2 : Data Driven Marketing and Social Data
Focus, inventory and examples of data drive strategy
Examples of Social Data analyzes
Social monitoring analysis tools (examples and demo)
ITTA is a partner of Temptraining, the continuing education fund for temporary workers. This training fund can subsidize continuing education for anyone who works for an employer subject to the Collective Work Agreement (CCT) Rental of services.
