Training: Data and Analytics – Social Data

Ref. DM-BD

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Duration:

1

day

Exam:

Not certifying

Level:

Fundamental

Funding:

Temptraining

ITTA | Trainings | Digital Marketing | Social Media Optimization - SMO | Data and Analytics – Social Data

Description

This training is intended for entrepreneurs, communication managers, who want to know the foundations of data / social data. During this training participants will learn the basics and mechanisms of data on the web and social networks.

Participant profiles

Communication Managers
Marketing Managers

Objectives

Acculturate on digital transformation and data
Know the fundamentals of data collection and analysis on the web and social networks

Prerequisites

Basic knowledge of internet browsing

Course content

Module 1: Big Data

Definitions
Big Data issues
The advantages of Smart Data (and dataviz)
Knowledge quiz

Module 2 : Data Driven Marketing and Social Data

Focus, inventory and examples of data drive strategy
Examples of Social Data analyzes
Social monitoring analysis tools (examples and demo)

Documentation

Digital courseware included

Complementary courses

Temptraining funding

ITTA is a partner of Temptraining, the continuing education fund for temporary workers. This training fund can subsidize continuing education for anyone who works for an employer subject to the Collective Work Agreement (CCT) Rental of services.