Training: Social Selling and Linkedin in B2B

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Duration:

1

day

Exam:

Not certifying

Level:

Fundamental

Funding:

Temptraining

ITTA | Trainings | Digital Marketing | Social Media Optimization - SMO | Social Selling and Linkedin in B2B

Description

Social media and the ubiquity of data have completely changed the way people buy products and services. We are currently in the social selling era where the art of attracting a customer takes place online long before you close a deal. However, the mere presence on social networks is largely insufficient to have an impact on sales. These are the actions taken by the salesperson who will transform the commitment of some into turnover. This course will give you the keys to increase your visibility and boost your sales with LinkedIn.

Participant profiles

People who are involved in an activity related to B2B sales
Anyone who wishes to develop a commercial approach by relying on social networks and therefore social selling

Objectives

Understand the principles of social selling with LinkedIn
Develop a profile to sell
Use the techniques of efficient networking
Use Growth Hacking to develop your network
Define the different levels of maturity of digital prospecting
Apply the mechanisms of digital sales to take the right actions
Perform advanced research (Boolean operators)
Prepare a face-to-face visit at the end of a Social Selling process
Use tips and tricks to boost LinkedIn

Prerequisites

No prerequisites

Course content

Module 1: Social selling goals and plan
Module 2: Personas and target customers
Module 3: A LinkedIn profile to sell yourself
Module 4: Build relationships and network
Module 5: Find the right people
Module 6: Share content and interact
Module 7: Digital prospecting, the key steps

Documentation

Digital courseware included

Lab / Exercises

Alternating exercises and tests, role-playing, case studies
Provision of tools, methods and advice
Feedback between participants and simulation

Complementary courses

Temptraining funding

ITTA is a partner of Temptraining, the continuing education fund for temporary workers. This training fund can subsidize continuing education for anyone who works for an employer subject to the Collective Work Agreement (CCT) Rental of services.