Training: Social Selling and Linkedin in B2B

Ref. DM-SO
Not certifying


Social media and the ubiquity of data have completely changed the way people buy products and services. We are currently in the social selling era where the art of attracting a customer takes place online long before you close a deal. However, the mere presence on social networks is largely insufficient to have an impact on sales. These are the actions taken by the salesperson who will transform the commitment of some into turnover. This course will give you the keys to increase your visibility and boost your sales with LinkedIn.

Participant profiles

  • People who are involved in an activity related to B2B sales
  • Anyone who wishes to develop a commercial approach by relying on social networks and therefore social selling


  • Understand the principles of social selling with LinkedIn
  • Develop a profile to sell
  • Use the techniques of efficient networking
  • Use Growth Hacking to develop your network
  • Define the different levels of maturity of digital prospecting
  • Apply the mechanisms of digital sales to take the right actions
  • Perform advanced research (Boolean operators)
  • Prepare a face-to-face visit at the end of a Social Selling process
  • Use tips and tricks to boost LinkedIn


  • No prerequisites

Course content

  • Module 1: Social selling goals and plan
  • Module 2: Personas and target customers
  • Module 3: A LinkedIn profile to sell yourself
  • Module 4: Build relationships and network
  • Module 5: Find the right people
  • Module 6: Share content and interact
  • Module 7: Digital prospecting, the key steps


  • Digital courseware included

Lab / Exercises

  • Alternating exercises and tests, role-playing, case studies
  • Provision of tools, methods and advice
  • Feedback between participants and simulation

Complementary courses

Temptraining funding

ITTA is a partner of Temptraining, the continuing education fund for temporary workers. This training fund can subsidize continuing education for anyone who works for an employer subject to the Collective Work Agreement (CCT) Rental of services.
Prix de l'inscription
CHF 650.-
Inclus dans ce cours
  • Training provided by a domain expert
  • Customized situational activities tailored to your challenges
  • Digital documentation and support materials
  • Achievement Badge

ven29Sep09:00ven17:00Genève, Route des Jeunes 33B, 1227 Carouge Etiquettes de sessionDM-SO

ven29Sep09:00ven17:00VirtuelVirtual Etiquettes de sessionDM-SO

ven03Nov09:00ven17:00VirtuelVirtual Etiquettes de sessionDM-SO

ven03Nov09:00ven17:00Lausanne, Avenue Mon repos 24, 1005 Lausanne Etiquettes de sessionDM-SO

ven08Déc09:00ven17:00Genève, Route des Jeunes 33B, 1227 Carouge Etiquettes de sessionDM-SO

ven08Déc09:00ven17:00VirtuelVirtual Etiquettes de sessionDM-SO

Horaires d’ouverture

Du lundi au vendredi, de 8:30 à 18:00.


Votre demande

Opening hours

Monday to Friday, from 8:30 am to 06:00 pm.

Contact us

Your request