Training: Inbound Marketing and Automation

Ref. DM-IN

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Duration:

1

day

Exam:

Not certifying

Level:

Fundamental

Funding:

Eligible

Home > Trainings > Digital Marketing > Digital Strategy > Inbound Marketing and Automation

Description

This training is intended for entrepreneurs, communication officers, future marketers who want to know the foundations of inbound marketing and marketing automation. During this training, participants will learn the basics and mechanisms of inbound marketing (the different levers) and marketing automation.

Participant Profiles

Communication Managers
Marketing Managers
Beginner marketers

Objectives

Know how to define an inbound marketing strategy
Know the different possible levers
Learn about marketing automation

Prerequisites

Basic knowledge of internet browsing

Course Content

Module 1: Inbound Marketing: The basics

Definition & figures of inbound marketing
The customer journey
Identify visitors
The different levers of inbound: SEO, Social Networks, Content Marketing, Lead Nurturing, etc.
Inbound marketing in action
Knowledge quiz

Module 2: Marketing Automation

Definition
How it works ?
Automated scenarios

Documentation

Digital courseware included

Complementary Courses

Eligible Funding

ITTA is a partner of a continuing education fund dedicated to temporary workers. This fund can subsidize your training, provided that you are subject to the “Service Provision” collective labor agreement (CCT) and meet certain conditions, including having worked at least 88 hours in the past 12 months.