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ALL TRAININGS

Training: Inbound Marketing and Automation

Ref. DM-IN

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Duration:
1
 day
Exam:
Not certifying
Level:
Fundamental
Funding:
Temptraining

Description

This training is intended for entrepreneurs, communication officers, future marketers who want to know the foundations of inbound marketing and marketing automation. During this training, participants will learn the basics and mechanisms of inbound marketing (the different levers) and marketing automation.

Participant profiles

  • Communication Managers
  • Marketing Managers
  • Beginner marketers

Objectives

  • Know how to define an inbound marketing strategy
  • Know the different possible levers
  • Learn about marketing automation

Prerequisites

  • Basic knowledge of internet browsing

Course content

Module 1: Inbound Marketing: The basics

  • Definition & figures of inbound marketing
  • The customer journey
  • Identify visitors
  • The different levers of inbound: SEO, Social Networks, Content Marketing, Lead Nurturing, etc.
  • Inbound marketing in action
  • Knowledge quiz

Module 2: Marketing Automation

  • Definition
  • How it works ?
  • Automated scenarios

Documentation

  • Digital courseware included

Complementary courses

Temptraining funding

ITTA is a partner of Temptraining, the continuing education fund for temporary workers. This training fund can subsidize continuing education for anyone who works for an employer subject to the Collective Work Agreement (CCT) Rental of services.
Prix de l'inscription
CHF 650.-
Inclus dans ce cours
  • Training provided by a domain expert
  • Customized situational activities tailored to your challenges
  • Digital documentation and support materials
  • Achievement Badge
Mois actuel

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Contact

Appellez-nous

ITTA
Route des jeunes 35
1227 Carouge, Suisse

Opening hours

Monday to Friday
8:30 AM to 6:00 PM
Tel. 058 307 73 00

Contact-us

ITTA
Route des jeunes 35
1227 Carouge, Suisse

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Contact

Call-us Now

ITTA
Route des jeunes 35
1227 Carouge, Suisse

Opening hours

Monday to Friday, from 8:30 am to 06:00 pm.

Contact us

  • ITTA
    Route des Jeunes 35
    1227 Carouge, Suisse

Your request

  • ITTA
    Route des jeunes 33 Bis, Entrée B,
    1227 Carouge, Suisse