Training: Webmarketing

Ref. DM-WM
Duration:
2
 days
Exam:
Not certifying
Level:
Fundamental

Description

Internet changed the way companies do Marketing and advertising, including significantly reducing costs. Adds online is affordable for more companies than traditional media. The audience on the web is a lot more important than traditional adds media (posters, newspapers). Last but not least, new web technologies tools allow to better target users who search your products and know how well your marketing campaigns are effective.

Participant profiles

  • Marketing Professionals
  • Communication Professionals
  • Business Managers
  • Web masters
  • Community managers
  • Web Project Managers

Objectives

  • Understand digital tools for successful communication and good e-reputation
  • Set a digital communication strategy for action in collaboration with marketers

Prerequisites

  • No prerequisites

Course content

Module 1: Regulation

  • Lesson 1: Individual Protection Rules on the web
  • Lesson 2: Communication, ethics and standards on the web

Module 2: Effectively be present on the web

  • Lesson 1: Develop a comprehensive communication strategy adapted to the context and issues
  • Lesson 2: Decline strategic lines of communication objectives
  • Lesson 3: Know the latest Internet developments and marketing
  • Lesson 4: Panorama of web marketing tools and search tools
  • Lesson 5: Ergonomics of a website checklist of good practices
  • Lesson 6: Social Networks: Content and Animation Facebook & Blog
  • Lesson 7: Methodology to optimize its SEO
  • Lesson 8: Mobile marketing: Smartphones and Tablets: Impact and Prospects

Module 3: Key features: Web marketer, traffic manager, community manager

  • Lesson 1: Role and tasks

Documentation

  • Digital courseware included

Complementary courses

Temptraining funding

ITTA is a partner of Temptraining, the continuing education fund for temporary workers. This training fund can subsidize continuing education for anyone who works for an employer subject to the Collective Work Agreement (CCT) Rental of services.
Prix de l'inscription
CHF 1'300.-
Inclus dans ce cours
  • Training provided by a domain expert
  • Customized situational activities tailored to your challenges
  • Digital documentation and support materials
  • Achievement Badge

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Horaires d’ouverture

Du lundi au vendredi, de 8:30 à 18:00.

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Monday to Friday, from 8:30 am to 06:00 pm.

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