Training: Webmarketing

Ref. DM-WM

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Duration:

2

days

Exam:

Not certifying

Level:

Fundamental

Funding:

Temptraining

ITTA | Trainings | Digital Marketing | Digital Strategy | Webmarketing

Description

Internet changed the way companies do Marketing and advertising, including significantly reducing costs. Adds online is affordable for more companies than traditional media. The audience on the web is a lot more important than traditional adds media (posters, newspapers). Last but not least, new web technologies tools allow to better target users who search your products and know how well your marketing campaigns are effective.

Participant profiles

Marketing Professionals
Communication Professionals
Business Managers
Web masters
Community managers
Web Project Managers

Objectives

Understand digital tools for successful communication and good e-reputation
Set a digital communication strategy for action in collaboration with marketers

Prerequisites

No prerequisites

Course content

Module 1: Regulation

Lesson 1: Individual Protection Rules on the web
Lesson 2: Communication, ethics and standards on the web

Module 2: Effectively be present on the web

Lesson 1: Develop a comprehensive communication strategy adapted to the context and issues
Lesson 2: Decline strategic lines of communication objectives
Lesson 3: Know the latest Internet developments and marketing
Lesson 4: Panorama of web marketing tools and search tools
Lesson 5: Ergonomics of a website checklist of good practices
Lesson 6: Social Networks: Content and Animation Facebook & Blog
Lesson 7: Methodology to optimize its SEO
Lesson 8: Mobile marketing: Smartphones and Tablets: Impact and Prospects

Module 3: Key features: Web marketer, traffic manager, community manager

Lesson 1: Role and tasks

Documentation

Digital courseware included

Complementary courses

Temptraining funding

ITTA is a partner of Temptraining, the continuing education fund for temporary workers. This training fund can subsidize continuing education for anyone who works for an employer subject to the Collective Work Agreement (CCT) Rental of services.