Training: Marketing Mobile

Ref. DM-MM
Duration:
1
 day
Exam:
Not certifying
Level:
Fundamental

Description

Mobile marketing is marketing on or with a mobile device, such as a smartphone. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas. What will it cost to get involved? Are you confused by terms such as App or SMS? it’s important that you can make the right decision for your business.

Participant profiles

  • Marketing, IT and Project managers

Objectives

  • Understand mobile marketing methods to acquire new customers and increase their loyalty
  • Understand how work mobile sites and applications

Prerequisites

  • No prerequisites

Course content

Module 1: Mobile Marketing strategy based on open data and app store statistics
Module 2: Location-based advertising
Module 3: QR code
Module 4: SMS marketing
Module 5: Mobile websites
Module 6: Top mobile apps for business purposes (e.g. visiting card reader, Linkedin, mailbox, free calling services)
Module 7: Mobile social media
Module 8: Mobile ads
Module 9: Key insights for mobile users

Documentation

  • Digital courseware included

Complementary courses

Temptraining funding

ITTA is a partner of Temptraining, the continuing education fund for temporary workers. This training fund can subsidize continuing education for anyone who works for an employer subject to the Collective Work Agreement (CCT) Rental of services.
Prix de l'inscription
CHF 650.-

lun24apr09:00lun17:00Lausanne, Avenue Mon repos 24, 1005 Lausanne Etiquettes de sessionDM-MM

lun24apr09:00lun17:00VirtuelVirtual Etiquettes de sessionDM-MM

ven02jun09:00ven17:00Genève, Route des Jeunes 33B, 1227 Carouge Etiquettes de sessionDM-MM

ven02jun09:00ven17:00VirtuelVirtual Etiquettes de sessionDM-MM

Horaires d’ouverture

Du lundi au vendredi, de 8:30 à 18:00.

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Monday to Friday, from 8:30 am to 06:00 pm.

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