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Training: LeadGen – Growth Hacking

Ref. DM-GL
Duration:
2
 days
Exam:
Not certifying
Level:
Fundamental

Description

Lead generation is necessary to increase your client capital. In this course, you will learn how to use digital tools allowing you to automate the actions of LeadGen for your business and above all, you will put your strategy into practice.

Participant profiles

  • Webmasters and Webmarketers
  • Marketing managers
  • Community managers
  • E-traders

Objectives

  • Qualify and target your audience
  • Collect data about your customers
  • Automate generation and conversion processes

Prerequisites

  • Knowledge of the main media aspects, Internet fundamentals and digital marketing

Course content

Module 1: LeadGen Methodology

Discover the different methods of Lead generation and how to apply them to your business.

  • Introduction to Growth Hacking
  • The target audience and the attractive adapted offer
  • A LeadGen method to adapt to its context
  • Presentation of essential tools and concrete applications

Module 2: Implementation of LeadGen actions

Test your actions and learn how to adjust them based on observations.

  • A / B Testing and its uses
  • Landing Page – tracking
  • Form and chatBot
  • Data extraction: scrapping
  • Growth Hack for social Media

Documentation

  • Digital courseware included

Complementary courses

Temptraining funding

ITTA is a partner of Temptraining, the continuing education fund for temporary workers. This training fund can subsidize continuing education for anyone who works for an employer subject to the Collective Work Agreement (CCT) Rental of services.
Prix de l'inscription
CHF 1'300.-
Inclus dans ce cours
  • Training provided by a domain expert
  • Customized situational activities tailored to your challenges
  • Digital documentation and support materials
  • Achievement Badge

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lun16Sep(Sep 16)09:00mar17(Sep 17)17:00Genève, Route des Jeunes 33B, 1227 Carouge Etiquettes de sessionDM-GL

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lun21Oct(Oct 21)09:00mar22(Oct 22)17:00Lausanne, Avenue Mon repos 24, 1005 Lausanne Etiquettes de sessionDM-GL

lun25Nov(Nov 25)09:00mar26(Nov 26)17:00Genève, Route des Jeunes 33B, 1227 Carouge Etiquettes de sessionDM-GL

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lun30Déc(Déc 30)09:00mar31(Déc 31)17:00VirtuelVirtual Etiquettes de sessionDM-GL

lun30Déc(Déc 30)09:00mar31(Déc 31)17:00Lausanne, Avenue Mon repos 24, 1005 Lausanne Etiquettes de sessionDM-GL

Horaires d’ouverture

Du lundi au vendredi, de 8:30 à 18:00.

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Opening hours

Monday to Friday, from 8:30 am to 06:00 pm.

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