On average, 40% of visitors land on your website via a search engine like Google. This training in SEO, SEM, SMO will help increase the number of visitors of your website by improving its visibility and positioning on search engines.
Participant profiles
Marketing professionals
Communication professionals
Web masters
Community managers
Head of Web projects
Objectives
Know the differences between reference systems and will be able to make the right choices to drive traffic to the company’s website
Prerequisites
Be comfortable with the computer, Internet and control the functionality of websites
Course content
Module 01
SEO or SEM
The different methods of SEO (SEO / SEM / SMO)
Operation of search engines and key figures
SEO: fundamental to reference
Build its SEO Toolkit
Useful plugins for SEO
The tools to check its position
Tools to analyse and audit of a site
Content: basic brick SEO
Good practices for the content of your site
Content quality and quantity as key SEO
Updating content
Internal mesh
Technical SEO: Example of a perfectly optimized website
Strategy netlinking
Social networks: their roles in traffic acquisition
Module 02
Keyword Strategy
Objective of a strategy to keywords
Understanding user behavior
How to find keywords?
Study the competition, market demand, trends
The long tail strategy
Choose a relevant domain name
Strategically build a website tree
Understanding customer needs
Understanding the expectations of Internet
Designing an effective ergonomics through wireframes
Building the zoning of the home page
Building the zoning landing pages to promote the conversion
ITTA is a partner of Temptraining, the continuing education fund for temporary workers. This training fund can subsidize continuing education for anyone who works for an employer subject to the Collective Work Agreement (CCT) Rental of services.
