The Creating Videos with AI: Runway and Generation Tools training course explains how AI is transforming video content production today. It helps participants navigate the main tools, understand the principles behind video generation, craft better prompts and explore practical applications in communication, marketing, presentations and creative prototyping.
An advanced exploration course for integrating generative video into content workflows
During this course, participants discover the fundamentals of AI video generation, the differences between the main tools, the types of content that can be produced and best practices for preparing, framing and using the results. The course helps participants understand how to integrate these tools into a content creation workflow without overestimating their capabilities or losing sight of quality requirements.
Module 1: Overview of AI-Generated Video
Module 2: Understanding Possible Use Cases
Module 3: Preparing for Video Generation
Module 4: Comparing Tools and Their Outputs
Module 5: Integrating AI Video into a Production Workflow
Module 6: Best Practices and Vigilance
AI video generation represents one of the most spectacular advances of recent years. Tools like Runway, Kling and Pika can create video sequences from text descriptions or images, opening unprecedented possibilities for communication, marketing and training.
This technology democratizes video production by making it accessible to professionals who lack the technical skills or budget required for traditional production. The barrier to entry for quality video content has never been lower.
The AI video generation tool market is evolving rapidly. Runway offers a complete suite of creative tools integrating generation, editing and special effects, standing out for its ability to produce realistic sequences suited to professional use cases. Kling and Pika provide specialized alternatives with their own strengths in specific use cases.
Each tool has distinct characteristics in terms of visual quality, sequence duration, creative control and cost. Understanding these differences helps choose the most suitable tool for each project and avoid wasting time and resources on mismatched solutions.
AI video has applications in corporate communication, digital marketing, training, e-commerce and social media. Product teasers, explainer videos, social media content and animated presentations are common use cases that benefit from rapid AI-powered production.
The speed of production allows testing different creative approaches, adapting content to different audiences and maintaining a high publication pace on video channels. This agility is a significant competitive advantage for organizations that need to produce video content regularly.
Video prompting combines text and visual prompting techniques with considerations specific to moving images. Camera movement, pacing, transitions and temporal coherence are essential parameters to master for professional results.
Visual storytelling, storyboarding and art direction remain human skills that considerably enrich AI generation results. The training develops these skills alongside technical mastery of the tools, ensuring participants can create purposeful and effective video content.
AI video does not replace traditional video production but complements it. It is particularly suited for short production cycle content, creative prototypes and short formats for social media. Productions with high realism or premium quality requirements still benefit from a traditional approach.
ITTA offers this innovative training in Geneva and Lausanne to support professionals in French-speaking Switzerland in mastering AI video generation tools and integrating them into a high-performing content strategy.
The Swiss communication and content market is undergoing an accelerated transformation driven by artificial intelligence. Agencies, marketing departments and content creators are adopting these tools to meet the growing demand for multi-format and multilingual productions. In a country where multilingualism is the norm, the ability of AI to produce content in multiple languages is a particularly valuable asset.
The quality of AI-generated content has reached a level that enables professional use, provided that prompting techniques are mastered and a human validation process is maintained. Professionals trained in these techniques become key players in the content production chain, capable of multiplying their productivity while preserving the quality and authenticity that characterize high-level communication.
The visual AI creation skills acquired in this training open considerable creative possibilities for all professionals who want to produce quality video content without relying entirely on external production resources. Participants gain practical experience with leading tools and develop a workflow they can apply immediately to their own projects.
Is AI video realistic enough for professional use?
Quality is progressing rapidly. For many use cases such as social media, internal presentations or creative concepts, quality is already sufficient. Premium productions may require post-processing or supplementary traditional production.
How much does AI video generation cost?
Costs vary depending on the tool and production volume. Monthly subscriptions generally offer sufficient generation quotas for regular professional use. The value for money is significantly better than traditional video production.
Can an AI-generated video be edited?
Yes, generated videos can be edited in standard editing software. Some tools like Runway also offer built-in editing features to refine results directly within the platform.
Do the rights to generated videos belong to the user?
Conditions vary by tool and subscription. Most paid subscriptions grant commercial usage rights. It is important to check the specific conditions of each platform.
What skills are needed to create AI videos?
No technical video editing skills are required to get started. Visual sensitivity, an understanding of storytelling and mastery of prompting are the key skills that the training helps develop.
Monday to Friday
8:30 AM to 6:00 PM
Tel. 058 307 73 00
ITTA
Route des jeunes 35
1227 Carouge, Suisse
Monday to Friday, from 8:30 am to 06:00 pm.
