Training: Google Ads – Fundamentals

Ref. GMP-01
Duration:
1
 day
Exam:
Not certifying
Level:
Fundamental

Description

This training is designed to help you be able to optimize an advertising campaign on the AdWords network.

Participant profiles

  • Marketing professionals
  • Communication Professionals
  • Business managers
  • Web masters
  • Community Managers
  • Web Project Managers
  • Startupers

Objectives

  • Successfully complete step by step, their first Google Ads campaign
  • Know how to use the course content in a practical way
  • Use Google Ads on professional way to meet their needs

Prerequisites

  • Good knowledge of Internet

Course content

  • Module 01: Presentation of keyword strategies (selecting and targeting keywords)
  • Module 02: How it works (auction systems, Google Quality Score)
  • Module 03: How to optimize your campaign daily

Documentation

  • Digital courseware included

Complementary courses

Temptraining funding

ITTA is a partner of Temptraining, the continuing education fund for temporary workers. This training fund can subsidize continuing education for anyone who works for an employer subject to the Collective Work Agreement (CCT) Rental of services.
Prix de l'inscription
CHF 650.-
Inclus dans ce cours
  • Training provided by a domain expert
  • Customized situational activities tailored to your challenges
  • Digital documentation and support materials
  • Achievement Badge

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Horaires d’ouverture

Du lundi au vendredi, de 8:30 à 18:00.

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Monday to Friday, from 8:30 am to 06:00 pm.

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