Training: Google Analytics

Ref. GMP-04

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Duration:

1

day

Exam:

Not certifying

Level:

Fundamental

Funding:

Temptraining

ITTA | Trainings | Digital Marketing | Search Engine Optimisation and Advertising - SEO and SEA | Google Analytics

Description

The aim of this training is to be able to recongnize the most efficient key performance indicators, frame information and results according to information needs with Google Analytics and to facilitate decision-making.

Participant profiles

Marketing professionals
Communication professionals
Business managers
Web masters
Community managers

Objectives

Create a Google Analytics account
Manage Google Analytics account and issue reports
Know the main statistics for the company

Prerequisites

No prerequisites

Course content

Module 01: Definition of Web analytics-Web performance measure
Module 02: Defining Web Site objectives and performance indicator
Module 03: The audience measurement technologies
Module 04: Introduction to Google Analytics
Module 05: Presentation of dimensions and metrics based on Google Analytics
Module 06: Presentation of the most relevant Google Analytics reports
Module 07: Basic Implementation of Google Analytics
Module 08: Dashboards and customized reports
Module 09: Basic Setup of Google Analytics
Module 10: Using Google Analytics to site window and E-commerce

Documentation

Digital courseware included

Complementary courses

Temptraining funding

ITTA is a partner of Temptraining, the continuing education fund for temporary workers. This training fund can subsidize continuing education for anyone who works for an employer subject to the Collective Work Agreement (CCT) Rental of services.