Midjourney Trainings

Midjourney: the creative reference for generative AI imagery

Midjourney is one of the world leaders in generative AI imagery. Published by Midjourney, Inc., an independent company based in San Francisco and founded in 2021 by David Holz, the service generates visuals from text prompts, relying on proprietary models trained on massive image corpora. Midjourney is praised by designers, communicators, marketers, illustrators and content creators for the aesthetic quality and visual coherence of its outputs, particularly on V6 (launched end of 2023) and V7 (launched in 2025). The service is accessible via Discord (historical interface), the alpha.midjourney.com web portal and now on the official web application.

In French-speaking Switzerland, communication agencies, private banks, international organisations, scale-ups, creative studios and marketing departments of companies of all sizes integrate Midjourney into their workflows for visual production (editorial illustration, mood boards, social media visuals, commercial materials, stylised packshots). Good Midjourney use requires mastery of image prompt engineering, advanced parameters (–ar, –style, –niji, –sref, –cref, –weight) and integration into a visual production chain (Photoshop retouching, Illustrator vectorisation, InDesign layout). ITTA offers a Midjourney catalogue covering professional uses and integration into a global marketing strategy.

Following a recognised Midjourney training opens access to highly demanded roles: AI designer, AI creative, digital communicator, content marketer, illustrator, art director, creative project manager, agency creative, social media manager, content creator. Midjourney is now an expected skill in many agencies and marketing departments in French-speaking Switzerland, complementing Adobe skills (Photoshop, Illustrator, InDesign).

Whether you are a marketing or communication professional wanting to integrate Midjourney into your workflows, a designer wishing to accelerate creative drafts, or leadership wanting to understand the stakes of generative AI imagery in the enterprise, our Midjourney training in Geneva and Lausanne covers the full path.

The ITTA Midjourney catalogue

Creating Professional Visuals with Midjourney

Creating Professional Visuals with Midjourney is a widely used tool training to leverage Midjourney in a professional context. The programme covers Midjourney onboarding (Discord and web interface), image prompt engineering fundamentals (composition, style, subject, atmosphere), advanced parameters (–ar for ratio, –style for style, –niji for illustration, –sref for style reference, –cref for character consistency, –weight to weigh elements), post-generation retouching workflows (Photoshop, Illustrator), integration into a creative chain, and ethical and legal considerations (copyright, attribution, commercial use according to Midjourney terms). Targets designers, communicators, marketers and creatives in enterprises.

AI Applied to Marketing: Strategy, Content and Analytics

AI Applied to Marketing: Strategy, Content and Analytics integrates Midjourney into a complete marketing approach. The programme covers marketing strategy in the AI era, AI content production (text with ChatGPT and Claude, image with Midjourney and DALL-E, video with Sora and Runway), AI marketing data analysis, AI tools for SEO, social media and email marketing, and governance and quality best practices. Targets marketers, communicators, product managers and digital managers wishing to industrialise their AI use.

Discover Generative AI with ChatGPT, Claude, Gemini and Midjourney

Discover Generative AI with ChatGPT, Claude, Gemini and Midjourney is the transversal introductory training to the main generative AI tools. The programme covers LLM (Large Language Models) and diffusion model fundamentals, onboarding to ChatGPT (OpenAI), Claude (Anthropic), Gemini (Google) and Midjourney, text and image prompt engineering, differences between models, enterprise use cases, and ethical and legal issues. Targets non-specialist profiles who want to understand and adopt generative AI in their professional daily life.

Midjourney and the publisher ecosystem at ITTA

Midjourney fits into a broader generative AI and visual creation ecosystem. The root publisher ITTA Artificial Intelligence regroups all ITTA generative AI training. The Anthropic publisher covers Claude for text and reasoning uses. The OpenAI publisher covers ChatGPT and DALL-E, a text and image alternative. The graphic arts and DTP sub-domain covers Photoshop, Illustrator and InDesign, essential to retouch, vectorise and lay out Midjourney visuals. The digital strategy sub-domain brings the marketing framework into which Midjourney integrates. The video and sound sub-domain covers Premiere Pro and After Effects, complementary for producing video content integrating Midjourney visuals.

Midjourney trends in 2026

Midjourney continues to evolve rapidly in 2026. Version V7 (launched in 2025) significantly improves character consistency, prompt fidelity and photorealistic rendering quality. The Style Reference (–sref) and Character Reference (–cref) functions maintain visual coherence on image series, essential for communication materials (campaign, editorial series). Midjourney extends its capabilities to video (Video V1 mode) and image editing (Vary Region, Pan, Zoom Out). Integration into Adobe creative workflows (Photoshop Generative Fill, Illustrator AI, Express) progresses. Questions of copyright, transparency and commercial use remain at the heart of European legal news, with the AI Act progressively clarifying the obligations of providers and users. Our pedagogical content regularly integrates these evolutions to remain aligned with current practices.

Midjourney training in Geneva, Lausanne and online

All our Midjourney courses are available on-site in our Geneva and Lausanne centres, as well as in interactive virtual classroom with a generative AI consultant live. Our sessions are organised in 5-week cycles. Each session includes practical exercises on Midjourney (personal or corporate account), concrete cases of marketing and editorial visual production, and complete workflows from generation to post-production. Customised corporate training is also possible at your premises, in Geneva, Lausanne, Vaud and across French-speaking Switzerland, with a programme adapted to your brand universe, your graphic charter and your use cases (social media campaigns, mood boards, commercial materials).

Why train on Midjourney at ITTA

ITTA offers a Midjourney catalogue consistent with its complete generative AI catalogue. Our Midjourney trainers are generative AI consultants, AI designers and creatives active with Swiss and international agencies and clients, covering image prompt engineering, Midjourney integration into creative workflows, Photoshop and Illustrator post-production, and adoption of generative AI in marketing and communication departments. The Midjourney catalogue regroups Creating Professional Visuals, AI Applied to Marketing and Discover Generative AI training. Our pedagogical team supports you in choosing the right path, identifying prerequisites (Photoshop knowledge appreciated) and identifying funding solutions adapted to your professional situation.

Our pedagogical approach favours learning by doing, with prompts to build, advanced parameters to manipulate, visuals to produce in a concrete marketing brief, and complete post-production workflows. Each session combines training time, applied exercises and exchanges with the trainer, allowing each participant to progress at their own pace and leave with skills directly usable in their professional context.

Our training is aimed at varied audiences: designers, art directors, communicators, marketers, social media managers, content creators, creative project managers, agency teams, corporate marketing teams, internal HR teams, leaders who want to understand the stakes of generative AI imagery. Our pedagogical team adapts the content to the participants’ context.

Featured courses in this catalogue

Here is a selection of reference training courses in this catalogue, accessible directly:

• Creating Professional Visuals with Midjourney
• AI Applied to Marketing: Strategy, Content and Analytics
• Discover Generative AI with ChatGPT, Claude, Gemini and Midjourney

FAQ

Which Midjourney course to choose to start?

For non-specialist profiles wanting to understand generative AI as a whole, Discover Generative AI with ChatGPT, Claude, Gemini and Midjourney is the natural entry. For designers and creatives wishing to master Midjourney, Creating Professional Visuals with Midjourney is the dedicated training. For marketers integrating AI into a global strategic approach, AI Applied to Marketing is the target. Our pedagogical team guides you based on your role.

Do I need a Midjourney subscription to attend the training?

Yes, Midjourney practice requires a subscription (Basic, Standard, Pro or Mega). Our training can be attended with your personal account or a corporate account. Our pedagogical team guides you on the plan best suited to your use and project. We can also do demonstrations on a trainer account if you do not yet have a subscription.

Is Midjourney usable for commercial productions?

According to current Midjourney terms of use, Standard, Pro and Mega subscribers have commercial use rights. Questions of copyright on AI-generated images remain in legal evolution, particularly regarding the European AI Act. Our training addresses best practices in attribution, transparency and governance for controlled commercial use.

Are your Midjourney courses available for companies?

Yes, the entire Midjourney catalogue is available in-house, in Geneva, Lausanne and in virtual classroom, with a programme adapted to your brand universe, your graphic charter and your use cases (social media campaigns, mood boards, commercial materials, editorial illustrations). Our team builds the specifications with you and organises sessions according to your calendar.