ITTA offers a Runway catalogue dedicated to AI-generated video. The course Creating Videos with AI: Runway and Generation Tools covers Runway Gen-3 and Gen-4 models, text-to-video, image-to-video, camera motion control, video inpainting and outpainting, and integration of AI outputs into a classic editing workflow. It targets creatives, motion designers, communication teams, content creators and agencies exploring AI-assisted video production. Delivered in Geneva, Lausanne and interactive virtual classroom.
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AI video training with Runway in Geneva and Lausanne. 1 day to create videos with generative AI. Hands-on exercises. ITTA Switzerland.
In a few years, AI-generated video has moved from a technical curiosity shared on Twitter to an operational tool used by communication agencies, creative studios and marketing departments. Runway, founded in 2018, positioned itself early on the AI for post-production and video creation niche, and Gen-2, Gen-3 and Gen-4 models have marked rapid progress on quality, temporal consistency and creative control. Alongside other players (OpenAI Sora, Google Veo, Kuaishou Kling, Luma Dream Machine, Pika), Runway sits among the top reference tools for producing video sequences from text prompts or source images.
The 2026 stake is no longer whether generative video works (visual quality is now convincing for many uses), but how to integrate it into a professional workflow: storyboarding, generation of illustration shots, character animation, expansion of existing sequences, stylistic transformations, rapid prototyping for advertising or editorial projects. Structured training saves time by avoiding classic pitfalls (poorly framed prompts, unrealistic expectations, underuse of advanced controls).
Our Runway training in the ITTA catalogue:
The course is designed as an operational path for creative profiles integrating generative video into their productions. You cover tool mapping (Runway Gen-3/Gen-4, Sora, Veo, Kling, Luma, Pika), video prompt engineering (text-to-video, image-to-video, effective prompt structures), Runway’s advanced controls (Motion Brush, camera control, reference keyframes, image references), video inpainting and outpainting, character and scene consistency across multiple shots, and integrating outputs into a Premiere Pro, After Effects or Final Cut Pro editing workflow.
Rather than a theoretical feature list, the course is structured around concrete use cases transposable to your productions.
Illustration shots for explainer videos: generating short shots (3 to 10 seconds) to illustrate an abstract concept where a shoot would be disproportionate in cost or time. Particularly useful for educational capsules, corporate explainers, brand videos.
Animated storyboarding: producing motion storyboards to validate art direction with a client or editorial committee before an expensive shoot. Validation time drops from days to hours.
Extending existing shots: extending a shot or completing a sequence when original footage is too short, without returning to the field.
Effects impossible to film: stylistic transformations, dreamlike worlds, futuristic or historical atmospheres, where traditional SFX budgets would be prohibitive.
Advertising prototyping: rapidly testing several visual concepts before validating final production, particularly for agency creative pitches.
An honest Runway course also addresses limits to calibrate expectations. Temporal consistency remains imperfect on long shots (beyond 10 seconds, models often drift). Character consistency across shots is a major challenge, partly solved by Runway Gen-4 References and Character Reference. Fine details (hands, displayed text, precise logos) often remain imperfect. Per-generation costs accumulate quickly on ambitious projects. Copyright applied to AI outputs, still being built in Switzerland and the EU, requires contractual vigilance for client productions.
The course also addresses training data and intellectual property of outputs, sensitive topics for advertising and corporate productions.
Our Runway audience is diverse but often experienced in visual creation. You will find motion designers and video editors adding generative AI to their toolkit, agency art directors integrating Runway into their creative process, social content creators producing short sequences for Instagram, TikTok or YouTube, corporate communication officers prototyping visual concepts before briefing an agency, advertising creatives iterating quickly on pitches, and AI trainers and consultants needing to understand Runway concretely to advise clients.
Runway fits into a broader AI and creative ecosystem. Our ITTA Artificial Intelligence catalogue regroups our generative AI training, from text to images to videos. For profiles also mastering still image generation, Midjourney remains the image reference tool. For the video and post-production dimension, video and sound regroups classic audiovisual training (Premiere Pro, After Effects, Final Cut Pro) that remains indispensable to integrate Runway outputs into a final edit.
For profiles extending into generative audio (music, voices), complementary tools like Suno, Udio or ElevenLabs can be mentioned. For business profiles steering the introduction of generative video in an organisation, transverse AI and change management training may be relevant as a complement.
Several trends shape generative video tool usage in 2026. Generation duration is increasing (Runway now offers sequences of tens of seconds), even if quality still degrades on very long shots. Creative control is enriched with Motion Brush, Camera Control and References, allowing much finer framing of results than a simple text prompt. Inter-shot consistency (same character, same scene) progresses rapidly with Character References. Hybrid workflows (generation + classic editing + post-production) become professional standard, replacing full-AI workflows that are hard to control in real production. Legal questions (copyright, deepfake content, transparency on AI use) rise in importance, with regulatory frameworks under construction.
Our Runway sessions are scheduled in Geneva and Lausanne, and in interactive virtual classroom with a live trainer. Sessions deliberately stay small to let the trainer tailor exercises to your role and projects. A Runway account is required (a free trial is available but a paid plan is quickly needed to fully exploit Gen-4 features in class). Our trainers brief you in advance on plan choice based on needs.
Does Runway replace classic shooting?
No, not in 2026. Runway complements classic shooting very well but does not replace it for demanding productions (interviews, reportage, long narratives). It excels on illustration shots, effects impossible to film, storyboarding and certain ambitious creative productions where AI quality is now convincing.
Do I need post-production comfort before the course?
Ideally yes. A solid editing base (Premiere Pro, Final Cut Pro or DaVinci Resolve) lets you integrate Runway outputs into a professional workflow. Profiles without this base should start with an editing course before or in parallel.
Runway, Sora, Veo, Kling: which to choose?
The course addresses differences between the main models. Runway offers a complete web workflow and advanced controls. Sora (OpenAI) shines on long generations and visual quality. Veo (Google) is integrated in the Google ecosystem. Kling delivers convincing results at competitive cost. The choice depends on use case, budget and ecosystem.
What legal precautions for Runway outputs in client production?
The legal framework for intellectual property on AI outputs is still being built in Switzerland and the EU. The course addresses contractual best practices, recommended client declarations and visual sources to avoid (references to real persons, protected brands, third-party intellectual property).
Monday to Friday
8:30 AM to 6:00 PM
Tel. 058 307 73 00
ITTA
Route des jeunes 35
1227 Carouge, Suisse
Monday to Friday, from 8:30 am to 06:00 pm.
