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Training: Google Tag Manager

Ref. GMP-07
Duration:
2
 jours
Exam:
Not certifying
Level:
Intermédiaire

Description

How do you measure user interactions within each of your web pages? Google Tag Manager is a free and easy to integrate tool that allows you to accurately measure each of the conversions that you define for your site: number of views of a video, form sent, subscription to a newsletter, sharing of an article, add to cart, etc.

Télécharger le PDF de la formation

Participant Profiles

  • Marketing professionals
  • Communication professionals
  • Web data analysts

Objectives

  • Create a Google Tag Manager account
  • Create tags, triggers and variables
  • Use preview mode of Google Tag Manager
  • Use the data layer via Google Tag Manager
  • Understand the interaction mechanisms between Google Tag Manager and Google Analytics

Prerequisites

  • Good knowledge of websites
  • The practice of a web analysis tool (Google Analytics)
  • Basic knowledge of HTML

Course Content

  • Module 1: Introduction
  • Module 2: Creating a Google Tag Manager account and container
  • Module 3: Using tags and creating custom tags
  • Module 4: Using predefined variables and triggers
  • Module 5: Previewing your triggers in preview mode
  • Module 6: Using the data layer
  • Module 7: Creating custom dimensions and statistics in Google Analytics
  • Module 8: Creating custom goals and events in Google Analytics

Documentation

  • Digital courseware included

Complementary Courses

Eligible Funding

ITTA is a partner of a continuing education fund dedicated to temporary workers. This fund can subsidize your training, provided that you are subject to the “Service Provision” collective labor agreement (CCT) and meet certain conditions, including having worked at least 88 hours in the past 12 months.
Prix de l'inscription
CHF 1'300.-
Inclus dans ce cours
  • Training provided by a domain expert
  • Customized situational activities tailored to your challenges
  • Digital documentation and support materials
  • Achievement Badge
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Contact

ITTA
Route des jeunes 35
1227 Carouge, Suisse

Opening hours

Monday to Friday
8:30 AM to 6:00 PM
Tel. 058 307 73 00

Contact-us

ITTA
Route des jeunes 35
1227 Carouge, Suisse

Make a request

Contact

ITTA
Route des jeunes 35
1227 Carouge, Suisse

Opening hours

Monday to Friday, from 8:30 am to 06:00 pm.

Contact us

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