MY ACCOUNT

Training: Google Tag Manager

Ref. GMP-07

Duration:

2

days

Exam:

Not certifying

Level:

Intermediate

Funding:

Home > Trainings > Digital Marketing > Search Engine Optimisation and Advertising - SEO and SEA > Google Tag Manager

Description

How do you measure user interactions within each of your web pages? Google Tag Manager is a free and easy to integrate tool that allows you to accurately measure each of the conversions that you define for your site: number of views of a video, form sent, subscription to a newsletter, sharing of an article, add to cart, etc.

Participant profiles

Marketing professionals
Communication professionals
Web data analysts

Objectives

Create a Google Tag Manager account
Create tags, triggers and variables
Use preview mode of Google Tag Manager
Use the data layer via Google Tag Manager
Understand the interaction mechanisms between Google Tag Manager and Google Analytics

Prerequisites

Good knowledge of websites
The practice of a web analysis tool (Google Analytics)
Basic knowledge of HTML

Course content

Module 1: Introduction
Module 2: Creating a Google Tag Manager account and container
Module 3: Using tags and creating custom tags
Module 4: Using predefined variables and triggers
Module 5: Previewing your triggers in preview mode
Module 6: Using the data layer
Module 7: Creating custom dimensions and statistics in Google Analytics
Module 8: Creating custom goals and events in Google Analytics

Documentation

Digital courseware included

Complementary courses

Temptraining funding

ITTA is a partner of Temptraining, the continuing education fund for temporary workers. This training fund can subsidize continuing education for anyone who works for an employer subject to the Collective Work Agreement (CCT) Rental of services.

Prix de l'inscription

CHF 1'300.-

Inclus dans ce cours

Training provided by a domain expert
Customized situational activities tailored to your challenges
Digital documentation and support materials
Achievement Badge

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