Training: Google Tag Manager

Ref. GMP-07
Not certifying


How do you measure user interactions within each of your web pages? Google Tag Manager is a free and easy to integrate tool that allows you to accurately measure each of the conversions that you define for your site: number of views of a video, form sent, subscription to a newsletter, sharing of an article, add to cart, etc.

Participant profiles

  • Marketing professionals
  • Communication professionals
  • Web data analysts


  • Create a Google Tag Manager account
  • Create tags, triggers and variables
  • Use preview mode of Google Tag Manager
  • Use the data layer via Google Tag Manager
  • Understand the interaction mechanisms between Google Tag Manager and Google Analytics


  • Good knowledge of websites
  • The practice of a web analysis tool (Google Analytics)
  • Basic knowledge of HTML

Course content

  • Module 1: Introduction
  • Module 2: Creating a Google Tag Manager account and container
  • Module 3: Using tags and creating custom tags
  • Module 4: Using predefined variables and triggers
  • Module 5: Previewing your triggers in preview mode
  • Module 6: Using the data layer
  • Module 7: Creating custom dimensions and statistics in Google Analytics
  • Module 8: Creating custom goals and events in Google Analytics


  • Digital courseware included

Complementary courses

Temptraining funding

ITTA is a partner of Temptraining, the continuing education fund for temporary workers. This training fund can subsidize continuing education for anyone who works for an employer subject to the Collective Work Agreement (CCT) Rental of services.
Prix de l'inscription
CHF 1'300.-

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