Training: Search Engine Optimisation SEO – SEM

Ref. DM-SEO

Download PDF

Duration:

2

days

Exam:

Not certifying

Level:

Fundamental

Funding:

Eligible

Home > Trainings > Digital Marketing > Search Engine Optimisation and Advertising - SEO and SEA > Search Engine Optimisation SEO – SEM

Description

On average, 40% of visitors land on your website via a search engine like Google. This training in SEO, SEM, SMO will help increase the number of visitors of your website by improving its visibility and positioning on search engines.

Participant Profiles

Marketing professionals
Communication professionals
Web masters
Community managers
Head of Web projects

Objectives

Know the differences between reference systems and will be able to make the right choices to drive traffic to the company’s website

Prerequisites

Be comfortable with the computer, Internet and control the functionality of websites

Course Content

Module 01

SEO or SEM
The different methods of SEO (SEO / SEM / SMO)
Operation of search engines and key figures
SEO: fundamental to reference
Build its SEO Toolkit
Useful plugins for SEO
The tools to check its position
Tools to analyse and audit of a site
Content: basic brick SEO
Good practices for the content of your site
Content quality and quantity as key SEO
Updating content
Internal mesh
Technical SEO: Example of a perfectly optimized website
Strategy netlinking
Social networks: their roles in traffic acquisition

Module 02

Keyword Strategy
Objective of a strategy to keywords
Understanding user behavior
How to find keywords?
Study the competition, market demand, trends
The long tail strategy
Choose a relevant domain name
Strategically build a website tree
Understanding customer needs
Understanding the expectations of Internet
Designing an effective ergonomics through wireframes
Building the zoning of the home page
Building the zoning landing pages to promote the conversion
How to optimize your website conversion rate?
Design other pages

Documentation

Digital courseware included

Complementary Courses

Webmarketing | DM-WM

Eligible Funding

ITTA is a partner of a continuing education fund dedicated to temporary workers. This fund can subsidize your training, provided that you are subject to the “Service Provision” collective labor agreement (CCT) and meet certain conditions, including having worked at least 88 hours in the past 12 months.