WordPress, the leading CMS for professional websites
WordPress is widely used CMS (content management system) in the world, for personal blogs, professional sites, WooCommerce e-commerce portals and institutional sites alike. Launched in 2003 as an evolution of b2/cafelog, WordPress is open source (GPL licence) and benefits from an ecosystem of tens of thousands of themes and plugins. Its installation simplicity, ecosystem richness, Gutenberg Block Editor and compatibility with most hosts make it the de facto standard for SMEs, freelancers, associations, media and many large companies leveraging WordPress as the front-end of their digital ecosystem.
WordPress stands out by its flexibility: showcase sites, blogs, online magazines, community portals, e-commerce with WooCommerce, multilingual sites with WPML or Polylang, intranets, learning platforms (LMS via LearnDash or LifterLMS). Technically, WordPress deploys on LAMP/LEMP (PHP 8.2+, MySQL or MariaDB, Apache or Nginx), integrates with Cloudflare and CDNs, supports headless architectures (REST API, GraphQL via WPGraphQL), and benefits from regular LTS releases. In 2026, WordPress 6.x continues to evolve with Full Site Editing, block themes and progressive AI integration in editing tools.
In French-speaking Switzerland, Geneva SMEs, freelancers, Swiss French media, Vaud associations, communication agencies, non-profit organisations, professional federations and many public institutions leverage WordPress for their institutional or e-commerce site. The stakes are multiple: autonomous editorial mastery, performance, security (WordPress is a prime attack target due to its popularity), SEO, accessibility, nLPD and GDPR compliance. ITTA offers a WordPress catalogue covering professional site administration and advanced customisation with Dreamweaver.
Following a recognised WordPress training opens access to highly demanded roles on the Swiss market: WordPress webmaster, WordPress web integrator, WordPress developer (PHP, themes, plugins), digital marketing manager, content manager, web writer, WordPress SEO consultant, WooCommerce e-commerce manager. Whether you are discovering WordPress or wishing to go further in customisation and Dreamweaver integration, our WordPress training in Geneva and Lausanne covers the full path.
The ITTA WordPress catalogue
WordPress – Administrating a Professional Web Site
WordPress – Administrating a Professional Web Site is the entry training for profiles needing to manage or administer a WordPress site autonomously. The programme covers WordPress installation and configuration, back-office administration, user and role management, content creation and publishing with Gutenberg (Block Editor), media and library management, menu and widget organisation, theme choice and customisation (free and premium), essential plugin installation (Yoast SEO, security, backup, performance), WordPress SEO best practices, security (updates, backups, hardening), and performance optimisation. Targets webmasters, content managers, communication managers, freelancers and SMEs.
WordPress and Dreamweaver – Publish and Customize a Professional Web Site
WordPress and Dreamweaver – Publish and Customize a Professional Web Site is the training for profiles wanting to go further by combining WordPress and Adobe Dreamweaver to customise and publish a professional site. The programme covers advanced WordPress theme customisation, HTML/CSS development from Dreamweaver, responsive design best practices, Adobe visual asset integration (Photoshop, Illustrator), FTP/SFTP publishing, version management, and final optimisation. Targets web integrators, web designers, digital marketing professionals, and creative profiles moving from image to a live WordPress site.
WordPress and the publisher ecosystem at ITTA
WordPress fits into a broader web and digital marketing ecosystem. The content management system (CMS) sub-domain regroups WordPress and other market CMSs. The web development sub-domain covers HTML, CSS, JavaScript fundamentals essential to deeply customise WordPress. The SEO and SEA sub-domain is very complementary to optimise the organic referencing of a WordPress site and run paid campaigns. The digital marketing sub-domain regroups transverse practices (strategy, social networks, analytics) that bring a WordPress site to life.
WordPress trends in 2026
WordPress evolves rapidly in 2026 with several structuring axes. Full Site Editing (full site editing with blocks) becomes the standard with modern block themes, complementing the classic theme. AI progressively integrates into the Gutenberg editor and plugins (content generation, SEO optimisation, image generation). Security remains a permanent topic: WordPress being a major target, best practices (automatic updates, 2FA, Cloudflare WAF, Wordfence or Sucuri security plugins) are essential. Performance is optimised by WP Rocket, LiteSpeed Cache and managed hosts (Kinsta, WP Engine, Cloudways). WooCommerce continues to dominate WordPress e-commerce with HPOS and Blocks evolutions. Our pedagogical content regularly integrates these evolutions to remain aligned with current practices.
WordPress training in Geneva, Lausanne and online
All our WordPress courses are available on-site in our Geneva and Lausanne centres, as well as in interactive virtual classroom with a certified WordPress and web consultant live. Our sessions are organised in 5-week cycles. Each session includes hands-on labs on dedicated WordPress instance, sites to build end-to-end (installation, theme, plugins, content, media, menus, SEO), Dreamweaver customisations where relevant, and concrete cases inspired by real projects (SME site, media blog, simple WooCommerce e-commerce). Customised corporate training is also possible at your premises, in Geneva, Lausanne, Vaud and across French-speaking Switzerland, with a programme adapted to your stack (custom theme, business plugins, CRM integration) and your editorial needs.
Why choose ITTA
ITTA offers a training catalogue. Our WordPress trainers are web and digital marketing consultants active with Swiss and international clients, covering WordPress administration, theme integration, plugins, performance, security, SEO and WooCommerce. The WordPress catalogue regroups professional site administration and Dreamweaver customisation. Our pedagogical team supports you in choosing the right path, identifying prerequisites (internet and web navigation basics) and identifying funding solutions adapted to your professional situation.
Our pedagogical approach favours learning by doing, with WordPress sites to build from the first hours, themes to choose and customise, plugins to install and configure, content to structure, and concrete cases inspired by real projects. Each session combines training time, applied exercises and exchanges with the trainer, allowing each participant to progress at their own pace and leave with skills directly usable in their professional context.
Our training is aimed at varied audiences: webmasters, web integrators, content managers, communication and digital marketing managers, freelancers, SMEs, associations, web agencies, journalists transitioning to web, and creative profiles wishing to manage their own site. Our pedagogical team adapts the content to the participants’ context.
Featured courses in this catalogue
Here is a selection of reference training courses in this catalogue, accessible directly:
FAQ
Do I need to know how to code to follow a WordPress course?
No for the Administrating a Professional Web Site course, which targets non-technical profiles (content managers, freelancers, communication managers) and requires no code. To go further and deeply customise a theme with Dreamweaver, HTML and CSS basics are useful (and acquired during the course). To develop custom WordPress themes or plugins, advanced PHP skills are required.
What is the difference between WordPress.com and WordPress.org?
WordPress.org is the open source project (the WordPress software you install yourself on your hosting). This is what we cover in training: you remain owner and free of your installation. WordPress.com is the hosted service managed by Automattic (blog or site creation without managing hosting), with limitations per plan. Our courses target WordPress.org for customisable professional sites.
Is WordPress suitable for an e-commerce site?
Yes, WordPress with WooCommerce is one of widely used e-commerce solutions in the world (SME online store, service sales, subscriptions). Our courses cover WooCommerce introduction within the WordPress administration course. For advanced e-commerce (multi-currency CHF/EUR, Swiss/EU taxes, complex payments), specialised support can be organised as a custom programme.
Are your WordPress courses available for companies?
Yes, the entire WordPress catalogue is available in-house, in Geneva, Lausanne and in virtual classroom, with a programme adapted to your project (site redesign, migration, skill-up of a communication team, custom theme onboarding). Our team builds the specifications with you and organises sessions according to your calendar.