This creativity training opens the doors of generating ideas in a professional setting. Over two days, you experiment with proven methods to escape the obvious, broaden the field of options and convert ideas into actionable solutions. A useful skill in product, marketing, R&D, education, HR and any role facing complex problems.
Creativity is not a gift, it is a method that you train
For profiles wanting to unlock their creative potential in French speaking Switzerland, this course shows how individual and collective ideation works. The course relies on accessible techniques: brainstorming, lateral thinking, analogies, divergent thinking, convergence. You walk away with a personal toolbox to enrich your professional projects.
Getting out of your frame of reference
Unlocking your creative potential
Discover the creative process
Appropriate the creative toolbox
Animate a creative session
Develop creativity on a daily basis
Creativity has become a transversal skill, valued well beyond the so-called creative professions. In project management, customer relations, internal organization, the ability to propose new solutions makes the difference. This course offers a structured approach for those who want to upskill on ideation, not waiting for inspiration to strike.
Far from the cliched image of the genius creator, creativity is a process: divergence, incubation, convergence, prototyping. The course details these phases and the cognitive mechanisms at work, allowing you to better organize your own creative work.
Brainstorming, six hats, SCAMPER, analogies, mind mapping: dozens of techniques exist. The course focuses on those that work in a corporate context, with structured exercises to handle each one. You leave with the methods that fit your way of thinking.
Animating an ideation session is itself a skill. How to frame the question, choose the right technique, manage group dynamics, converge on a result: the course gives you a clear method to lead these moments efficiently in your team.
An idea on a post-it is not a project. The course details how to evaluate ideas, combine them, prototype them, defend them with stakeholders. A determining transition often missing in initial creativity training.
At ITTA centers in Carouge and Le Flon, this course runs over two days in a small group with a creativity expert. Format with many active exercises that mobilize body, hand and right brain.
Profiles in marketing, R&D, product design, training, HR, but also managers, project leaders and technical functions seeking to enrich their reflection angles. In Geneva and Lausanne, the course welcomes participants from all sectors. No prerequisite: creativity is a state of mind that trains.
You facilitate a sub-group ideation session respecting divergence-convergence phases, master five to six ideation techniques applicable daily, transform a raw idea into actionable concept, and install a creative posture in your regular work. You leave with a personalized toolbox and an action plan on two to three concrete projects.
A product manager unblocking a team on a new range through structured ideation session. An HR reinventing her onboarding process by mobilizing collaborators. A consultant proposing his client three unexpected cost reduction tracks. The course works these situations from brought projects.
This training combines well with design thinking (course 14764) for user-centered innovation, mind mapping for idea structuring, and Lego Serious Play (course 14840) for tactile facilitation. Many participants enroll in one of these courses.
Creativity is now valued well beyond so-called creative functions. Cognitive science research, IDEO works, design thinking: ideation methods today have a solid theoretical foundation that distinguishes rigorous use from improvised brainstorming. This training relies on this foundation to propose a structured approach, applicable daily in varied professional contexts.
In R&D, you work on ideation of new product features. In HR, you work on collaborator journey redesign. In marketing, you work on disruptive campaign design. The course adapts exercises to your context with personalized trainer feedback. You leave with a personalized toolkit and a real project worked in depth over the two days.
Creativity is maintained daily: short weekly ideation session, inspiring readings, transverse conversations, exposure to other disciplines. The course integrates these dimensions with a post-formation maintenance plan. You leave with a concrete program to cultivate this skill over time rather than letting it fade.
Do I need to be creative to follow this course?
No, the course presupposes nothing. It is even particularly useful for profiles who think they are not creative.
Are techniques usable solo?
Yes, the course distinguishes individual techniques (mind map, free writing) and collective ones (brainstorming, six hats). You leave equipped for both modes.
Is the course suitable for technical profiles?
Yes, an engineer, developer or financial profile finds clear methods to enrich their professional thinking, especially on problem solving.
What is the link with design thinking?
Creativity is one of the components of design thinking, which adds the user dimension. ITTA also offers a design thinking course for those who want to go further.
The Geneva and Lausanne professional landscape often combines international diversity with regulatory constraints (life sciences, banking, public services), creating a specific challenge for creativity: how to innovate within tight regulatory frames. The course briefly addresses this constraint, with techniques to identify the real boundaries versus assumed ones, and to find creative space within compliance perimeters. A practical perspective often missing from generic creativity training.
Does the course suit regulated industries?
Yes, creativity within regulatory constraints is addressed, with examples from pharma, finance and public sector contexts.
What are the maintenance practices after the course?
The course closes with a maintenance plan: weekly ideation sessions, exposure routines, peer creativity groups. Anchoring depends on the regularity of these light practices.
Where do sessions take place?
ITTA has three centers in French speaking Switzerland: in Geneva (Carouge, Route des Jeunes 35), in Lausanne at the Flon (Rue des Cotes de Montbenon 16) and at Lausanne Mon-Repos (Avenue de Mon-repos 24). The training is also available in virtual classroom.
Monday to Friday
8:30 AM to 6:00 PM
Tel. 058 307 73 00
ITTA
Route des jeunes 35
1227 Carouge, Suisse
Monday to Friday, from 8:30 am to 06:00 pm.
