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Training: Content Marketing

Ref. DM-CO
Duration:
2
 jours
Exam:
Not certifying
Level:
Fondamental

Description

The brand content gives visibility and meaning to your brand. This training is intended for entrepreneurs, communication managers, who wish to know the foundations of web copywriting and branded content. During this training participants will learn how to write and design content for the web (blog, social networks, website).

Participant Profiles

  • Communication Managers
  • Marketing Managers
  • Professionals wishing to learn to write for the web

Objectives

  • Know how to set up a content plan
  • Know how to identify content on the web
  • Know how to optimize an article on WordPress, Drupal … (SEO)

Prerequisites

  • Basic knowledge of internet browsing
  • Basic knowledge of WordPress or a CMS

Course Content

Module 1 : Content Marketing Figures

  • State of play (B2B, B2C)

Module 2 : Content curation

  • Usefulness of content curation
  • Curation and monitoring tools: Scoopit, Google Alerts, Feedly (Demo and practice)
  • Watch / curation exercise

Module 3 : Brand Content

  • Brand content basics
  • Examples of cases

Module 4 : Content Strategy

  • Definition of the editorial line
  • Build personas
  • The editorial charter

Module 5: Content and web writing

  • Content plan, essential elements (on WordPress or other CMS)
  • SEO optimization
  • Measure the results of the content strategy

Module 6: Content Plan Exercise

Documentation

  • Digital courseware included

Complementary Courses

Eligible Funding

ITTA is a partner of a continuing education fund dedicated to temporary workers. This fund can subsidize your training, provided that you are subject to the “Service Provision” collective labor agreement (CCT) and meet certain conditions, including having worked at least 88 hours in the past 12 months.
Prix de l'inscription
CHF 1'300.-
Inclus dans ce cours
  • Training provided by a domain expert
  • Customized situational activities tailored to your challenges
  • Digital documentation and support materials
  • Achievement Badge
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Contact

ITTA
Route des jeunes 35
1227 Carouge, Suisse

Opening hours

Monday to Friday
8:30 AM to 6:00 PM
Tel. 058 307 73 00

Contact-us

ITTA
Route des jeunes 35
1227 Carouge, Suisse

Make a request

Contact

ITTA
Route des jeunes 35
1227 Carouge, Suisse

Opening hours

Monday to Friday, from 8:30 am to 06:00 pm.

Contact us

Your request