Training: LeadGen – Growth Hacking

Ref. DM-GL

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Duration:

2

days

Exam:

Not certifying

Level:

Fundamental

Funding:

Eligible

Home > Trainings > Digital Marketing > Digital Strategy > LeadGen – Growth Hacking

Description

Lead generation is necessary to increase your client capital. In this course, you will learn how to use digital tools allowing you to automate the actions of LeadGen for your business and above all, you will put your strategy into practice.

Participant Profiles

Webmasters and Webmarketers
Marketing managers
Community managers
E-traders

Objectives

Qualify and target your audience
Collect data about your customers
Automate generation and conversion processes

Prerequisites

Knowledge of the main media aspects, Internet fundamentals and digital marketing

Course Content

Module 1: LeadGen Methodology

Discover the different methods of Lead generation and how to apply them to your business.

Introduction to Growth Hacking
The target audience and the attractive adapted offer
A LeadGen method to adapt to its context
Presentation of essential tools and concrete applications

Module 2: Implementation of LeadGen actions

Test your actions and learn how to adjust them based on observations.

A / B Testing and its uses
Landing Page – tracking
Form and chatBot
Data extraction: scrapping
Growth Hack for social Media

Documentation

Digital courseware included

Complementary Courses

Content Marketing | DM-CO

Eligible Funding

ITTA is a partner of a continuing education fund dedicated to temporary workers. This fund can subsidize your training, provided that you are subject to the “Service Provision” collective labor agreement (CCT) and meet certain conditions, including having worked at least 88 hours in the past 12 months.