Creativity and innovation: a differentiation lever for teams
Creativity and innovation have become, in 2026, highly sought-after soft skills in Swiss organisations. Beyond marketing or design profiles, they now concern all functions: management, HR, finance, IT, sales, quality, support. In Geneva, Lausanne and across French-speaking Switzerland, private banks, international organisations, retailers, industrial companies and startups integrate into their training programmes modules dedicated to creativity, Design Thinking and innovation workshop facilitation, in a logic of continuous improvement and differentiation.
Following a recognised Creativity or Design Thinking training opens access to skills valued in many functions: team managers, project managers, product owners, innovation managers, internal trainers, consultants and workshop facilitators. These skills do not prepare a classic certification but constitute a differentiating asset on the Swiss market, particularly in organisations structuring a participative innovation approach.
ITTA offers a catalogue dedicated to creativity and innovation, each designed around hands-on workshops and cases inspired by the daily work of Swiss companies. Our sessions welcome small groups, so each participant can practise actively and leave with a toolbox usable from the moment they return to the team.
Whether you are a manager, project manager, product owner, innovation manager, trainer, consultant or facilitator, our training in Geneva and Lausanne provides the practical methods to release your creative potential, facilitate effective workshops and support your teams in a sustainable innovation approach.
Skills covered by our creativity and innovation catalogue
Develop your creative potential
The Develop your creative potential training opens the doors of lateral thinking. The programme covers the principles of creativity (divergence, convergence), idea generation techniques (structured brainstorming, SCAMPER, Bono’s six hats), creative block management and best practices to cultivate creativity daily. This training suits all profiles, from technicians to executives, wishing to regain confidence in their creative ability and apply it to their professional challenges.
Be innovator with Design Thinking
The Be innovator with Design Thinking training covers the structured user-centred innovation approach popularised by IDEO and Stanford University. The programme addresses the five steps (empathy, define, ideate, prototype, test), the key tools (personas, user journeys, empathy maps, paper or digital prototypes), and Design Thinking workshop facilitation in teams. This training targets managers, product owners, project managers and innovation managers wishing to drive a rigorous and concrete innovation approach.
Organize your ideas thanks to Mind-mapping
The Organize your ideas thanks to Mind-mapping training covers mind mapping as a thought structuring method. The programme addresses the principles of Tony Buzan, radial structuring, paper and digital tools (XMind, MindMeister, MindNode), and varied uses (structured note-taking, meeting facilitation, presentation outlines, project management). This training suits all profiles wishing to structure their thinking and deliverables with a powerful visual tool.
Innovate as a team with Lego Serious Play
The Innovate as a team with Lego Serious Play training covers the facilitation methodology promoted by the Danish manufacturer and popularised in management for twenty years. The programme addresses the principles (think with your hands, all hear all play), workshop facilitation techniques, strategy modelling and complex problem solving in teams. This training suits managers, Agile coaches, facilitators and innovation managers wishing to enrich their facilitation palette and structure strategic conversations in teams.
Build your creativity and innovation path
A team manager or project manager starts with Develop your creative potential to acquire personal fundamentals, then adds Be innovator with Design Thinking to structure a team approach. A product owner or product manager follows Design Thinking to align with worldwide best practices. A workshop facilitator or Agile coach complements Design Thinking with Lego Serious Play to enrich the palette. A profile oriented to personal method (assistant, consultant, trainer) adds Mind-mapping to structure their own production. Our pedagogical team guides you towards the combination suited to your role and use cases.
Featured courses in this catalogue
Here is a selection of reference training courses in this catalogue, accessible directly:
Creativity and related skills
Creativity fits into a broader soft skills ecosystem. Soft skills training brings an overview of relational and managerial skills. The personal efficiency and organisation sub-domain structures your personal productivity, a natural complement to creativity. Oral communication training reinforces your confidence to defend an idea and engage a team. The team and people management sub-domain equips managers driving a creative team. On the methods side, Agile and Scrum training brings a product framework naturally complementary to Design Thinking, and the process and Lean management sub-domain structures team problem solving.
Creativity and innovation trends in 2026
Several evolutions are shaping the domain in 2026. The arrival of AI agents (Claude, ChatGPT, Microsoft Copilot, Notion AI) transforms the ideation phase: a BA or product owner can now quickly generate hundreds of variations of an idea, provided they keep a critical view. Design Thinking remains firmly established, complemented by Lean Startup and Jobs to be Done approaches. Remote or hybrid workshops have become the norm, which requires real mastery of online tools (Miro, Mural, MindMeister). Lego Serious Play retains its irreplaceable physical workshop dimension. Our pedagogical content regularly integrates these evolutions to remain aligned with current company practices.
Creativity training in Geneva, Lausanne and online
All our creativity and innovation training courses are available on-site in our Geneva (Route des Jeunes 35) and Lausanne (Avenue de Mon-Repos 24) centres, as well as in interactive virtual classroom with a live trainer. Lego Serious Play formats take place exclusively on-site to fully leverage the manual dimension. Our sessions are organised in 5-week cycles, which makes registration fast and planning smooth for working managers. Customised corporate training is also possible at your premises, in Geneva, Lausanne, Vaud and across French-speaking Switzerland, with a programme adapted to your innovation approach. Several professional funding paths can be considered depending on your profile and employer.
Why choose ITTA for your Design Thinking or Lego Serious Play training
ITTA is a certified training centre based in French-speaking Switzerland. Our creativity trainers are coaches and facilitators active in innovation projects for Swiss and international companies, allowing them to share current concrete cases and workshops actually used in teams. The catalogue regroups our training courses covering personal creativity, Design Thinking, Mind-mapping and Lego Serious Play. Our pedagogical team supports you in choosing the right path and identifying the funding solutions that fit your professional situation.
FAQ
Do I need to be naturally creative to follow Develop your creative potential?
No. The Develop your creative potential training is precisely designed to help all profiles, including those who do not consider themselves creative, regain confidence in their creative ability and apply structured techniques. Creativity is a skill that can be learned and developed.
Is Design Thinking relevant in an IT or finance team?
Yes. Design Thinking applies to any context requiring understanding a user or customer and designing a suitable solution. It is widely used in IT teams (internal interface redesign, onboarding journeys), finance (customer journey reinvention) and HR (performance review process redesign).
Is Lego Serious Play a serious method in companies?
Yes. Lego Serious Play was originally developed by the Danish manufacturer and has been the subject of academic studies. It is a recognised facilitation method used in organisations like NASA, international banks and consulting firms. It is particularly useful to model strategies, customer relationships or complex challenges in teams.
Are your creativity courses available for companies?
Yes, the entire creativity and innovation catalogue is available in-house, in Geneva, Lausanne and in virtual classroom (except Lego Serious Play, on-site only), with a programme adapted to your innovation approach. Our team builds the specifications with you and organises sessions according to your calendar.