Training: Define and deploy your business strategy

Why follow a business strategy training

Defining a strategy is not reserved for large companies or top management. SMEs, business units, project teams: each gains from clarifying direction, priorities and indicators. This course offers an accessible approach for those who want to upskill, without getting bogged down in academic models. In Geneva and Lausanne, the course welcomes SME directors, BU leaders and ambitious project leaders.

Diagnose before deciding

A good strategy starts with a clear reading of the environment. PESTEL for macro, 5 forces for industry, SWOT for organization: the course details these tools and applies them to your case. With attention to classic pitfalls (over interpretation, self justification, biased reading toward desired conclusions).

Formulate a meaningful vision

Strategic vision is not an advertising slogan. It is a clear formulation of the horizon and the value created. The course explores criteria of a good vision (concrete, memorable, dated) with writing exercises on your own project. Many participants leave with a rewritten vision.

Choose priority axes

Strategy is the art of choice: what we do and what we don’t. The course offers prioritization matrices (impact/effort, alignment/differentiation) to arbitrate between options. A discipline that structures the deployment that follows.

Translate into objectives and indicators

A strategy not translated into concrete objectives stays dead letter. The course presents OKR, KPI and strategic dashboards, adapted to your organization size and maturity. Pragmatism prevails over tool sophistication.

Communicate and engage over time

Strategic deployment requires sustained communication: founding narrative, milestones, exchange spaces, steering rituals. The course offers a communication plan canvas and templates. A dimension often under equipped in classic approaches.

Who this course is for

SME direction, BU direction, department leads, transformation project leaders, scale-up founders, strategic program managers. In Geneva and Lausanne, the course welcomes participants from international organizations, banking, healthcare, life sciences and public sector.

Concretely, what will you be able to do at the end

You conduct a structured diagnosis of your environment and competitive position, formulate a clear and federating vision, choose two or three priority strategic axes, translate them into OKRs or KPIs, and build a communication plan to engage your team. You leave with a framed roadmap applicable from return.

ITTA pedagogy oriented towards practice

At ITTA centers in Geneva and Lausanne, this course runs over two days with a senior strategy consultant. Format with concise theory, cases, workshops on your own strategy and final presentation. The trainer guarantees confidentiality of each file worked.

Concrete use cases

An SME director clarifying her three-year trajectory after a structured diagnosis. A BU director finally aligning his team on two priorities instead of eight scattered. A founder rewriting his vision to make it readable to investors and teams. The course addresses these three situations through cases brought by participants.

Articulation with other ITTA courses

This training combines well with executive leadership (course 23059) for posture, change management (course 14359) for deployment, and transversal leadership (course 14365) for piloting contributors without hierarchical authority. Many leaders enroll in one of these courses.

Why this course pays off the trajectory

A clarified and well-deployed strategy often saves six to eighteen months on an organization’s trajectory. Conversely, a fuzzy or non-deployed strategy costs every month in energy, improvised arbitrages, team confusion. This training represents a direct investment in the quality of your perimeter’s piloting, with measurable return on daily serenity.

Strategy in international organizations

In Geneva and Lausanne, many participants come from international organizations or multinational subsidiaries where strategy needs to articulate with global mandates. The course briefly addresses this specific context with adapted templates that respect local autonomy while aligning with global direction.

From plan to operational rhythm

The most common strategic failure is not in the planning but in the rhythm of follow-through. Quarterly business reviews, monthly indicator updates, weekly tactical alignment: the course details the operational rhythms that turn a plan into reality. With concrete templates calibrated for SME and BU contexts.

These templates are simple enough to use in a real meeting and rich enough to support genuine strategic conversations across a quarter.

Each rhythm and template comes with concrete examples drawn from Geneva and Lausanne organizations across sectors and stages.

FAQ Business strategy training

Do I need to lead a company?

No, the course is useful to any leader who must define a trajectory: SME, BU, department, association, transformation project.

Difference with an MBA?

An MBA covers all functions over months. This course focuses on strategy and deployment in two operational days.

Is my plan confidential?

Yes, confidentiality is announced and held. You can work on your real stakes freely.

Does it integrate ESG and sustainability?

Yes, the ESG dimension is integrated in strategic framing, with a pragmatic posture on integration into business models.

What follows?

For executives, ITTA offers courses on leadership, change management and emotional skills.

Is the course adapted to non-profit and public sector strategy?

Yes, the methods presented apply equally to mission-driven organizations, with specific templates for stakeholder mapping in public and non-profit context.

How to handle strategy under high uncertainty?

The course addresses scenario-based planning, optionality preservation and adaptive strategy frameworks for contexts where classic planning falls short.

Where do sessions take place?

ITTA has three centers: in Geneva (Carouge, Route des Jeunes 35), in Lausanne at the Flon (Rue des Côtes de Montbenon 16) and at Lausanne Mon-Repos (Avenue de Mon-repos 24). The training is also available in virtual classroom.