Training: Define and deploy your business strategy

Build the strategy master plan

• Define general company policy
• Promote the vision or purpose of the company
• Deploy strategic objectives

Analyze the business context

• Impact of globalization
• Electronic commerce and consequences
• Sustainable development and new priorities Realize your strategic diagnosis External analysis
• Identify your competitors
• Assess market supply and demand
• Study competitive dynamics
• Internal diagnostic
• Build the business value chain
• Identify the company’s strategic resources
• Evaluate internal skills and their transfer

Tools for strategic analysis

• Use the PEST and SWOT matrices
• Identify the key success factors
• Create the value chain
• Locate Porter’s five forces
• Build the BCG and McKinsey matrices

Frame strategic directions

• Build on its strengths.
• Key success factors: products, customers, technologies …
• Build on its competitive advantages
• Take into account its specificities: skills / position on the market
• Choose your strategic options: cost, differentiation, specialization, diversification
•  Define the growth strategy: internal or external?

Deploy the strategy

• Identify the conditions for successful implementation
• Take into account the culture of the company
• Analyze the different stages to maintain an operational dynamic
• Successful deployment
• Orchestrate internal and external communication

Develop your leadership

• Federate your teams around strategy
• Identify sources of resistance
• Using action levers
• Detect the talents of its employees
• Develop collective intelligence