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Training: Define and deploy your business strategy

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This training offers you an approach to define a strategy based on the strengths of the company and taking into account all internal and external factors. It shows you how to deploy this strategy and mobilize the teams for its application.

Participant profiles

  • Directors
  • Senior executives
  • Management committee members


  • Master the concepts and characteristics of business strategy
  • Assimilate the different strategic approaches
  • Conduct a strategic analysis of the study to the action plan
  • Manage the deployment of its main strategic directions
  • Improve your leadership to mobilize your teams


  • Be in leading position

Course content

Build the strategy master plan

  • Define general company policy
  • Promote the vision or purpose of the company
  • Deploy strategic objectives

Analyze the business context

  • Impact of globalization
  • Electronic commerce and consequences
  • Sustainable development and new priorities Realize your strategic diagnosis External analysis
  • Identify your competitors
  • Assess market supply and demand
  • Study competitive dynamics
  • Internal diagnostic
  • Build the business value chain
  • Identify the company’s strategic resources
  • Evaluate internal skills and their transfer

Tools for strategic analysis

  • Use the PEST and SWOT matrices
  • Identify the key success factors
  • Create the value chain
  • Locate Porter’s five forces
  • Build the BCG and McKinsey matrices

Frame strategic directions

  • Build on its strengths.
  • Key success factors: products, customers, technologies …
  • Build on its competitive advantages
  • Take into account its specificities: skills / position on the market
  • Choose your strategic options: cost, differentiation, specialization, diversification
  •  Define the growth strategy: internal or external?

Deploy the strategy

  • Identify the conditions for successful implementation
  • Take into account the culture of the company
  • Analyze the different stages to maintain an operational dynamic
  • Successful deployment
  • Orchestrate internal and external communication

Develop your leadership

  • Federate your teams around strategy
  • Identify sources of resistance
  • Using action levers
  • Detect the talents of its employees
  • Develop collective intelligence


  • Digital courseware included

Lab / Exercises

  • Share of experience
  • Exercises on building a strategic approach

Complementary courses

Temptraining funding

ITTA is a partner of Temptraining, the continuing education fund for temporary workers. This training fund can subsidize continuing education for anyone who works for an employer subject to the Collective Work Agreement (CCT) Rental of services.
Prix de l'inscription
CHF 1'300.-
Inclus dans ce cours
  • Training provided by a domain expert
  • Customized situational activities tailored to your challenges
  • Digital documentation and support materials
  • Achievement badge

lun26Aoû(Aoû 26)09:00mar27(Aoû 27)17:00VirtuelVirtual Etiquettes de sessionTEAM-STR

lun26Aoû(Aoû 26)09:00mar27(Aoû 27)17:00Genève, Route des Jeunes 33B, 1227 Carouge Etiquettes de sessionTEAM-STR

lun21Oct(Oct 21)09:00mar22(Oct 22)17:00VirtuelVirtual Etiquettes de sessionTEAM-STR

lun21Oct(Oct 21)09:00mar22(Oct 22)17:00Lausanne, Avenue Mon repos 24, 1005 Lausanne Etiquettes de sessionTEAM-STR

lun16Déc(Déc 16)09:00mar17(Déc 17)17:00VirtuelVirtual Etiquettes de sessionTEAM-STR

lun16Déc(Déc 16)09:00mar17(Déc 17)17:00Genève, Route des Jeunes 33B, 1227 Carouge Etiquettes de sessionTEAM-STR

Horaires d’ouverture

Du lundi au vendredi, de 8:30 à 18:00.


Votre demande

Opening hours

Monday to Friday, from 8:30 am to 06:00 pm.

Contact us

Your request