Training: Define and deploy your business strategy

Ref. TEAM-STR

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Duration:

2

days

Exam:

Not certifying

Level:

Advanced

Funding:

Temptraining

ITTA | Trainings | Soft Skills | Team and People Management | Define and deploy your business strategy

Description

This training offers you an approach to define a strategy based on the strengths of the company and taking into account all internal and external factors. It shows you how to deploy this strategy and mobilize the teams for its application.

Participant profiles

Directors
Senior executives
Management committee members

Objectives

Master the concepts and characteristics of business strategy
Assimilate the different strategic approaches
Conduct a strategic analysis of the study to the action plan
Manage the deployment of its main strategic directions
Improve your leadership to mobilize your teams

Prerequisites

Be in leading position

Course content

Build the strategy master plan

Define general company policy
Promote the vision or purpose of the company
Deploy strategic objectives

Analyze the business context

Impact of globalization
Electronic commerce and consequences
Sustainable development and new priorities Realize your strategic diagnosis External analysis
Identify your competitors
Assess market supply and demand
Study competitive dynamics
Internal diagnostic
Build the business value chain
Identify the company’s strategic resources
Evaluate internal skills and their transfer

Tools for strategic analysis

Use the PEST and SWOT matrices
Identify the key success factors
Create the value chain
Locate Porter’s five forces
Build the BCG and McKinsey matrices

Frame strategic directions

Build on its strengths.
Key success factors: products, customers, technologies …
Build on its competitive advantages
Take into account its specificities: skills / position on the market
Choose your strategic options: cost, differentiation, specialization, diversification
Define the growth strategy: internal or external?

Deploy the strategy

Identify the conditions for successful implementation
Take into account the culture of the company
Analyze the different stages to maintain an operational dynamic
Successful deployment
Orchestrate internal and external communication

Develop your leadership

Federate your teams around strategy
Identify sources of resistance
Using action levers
Detect the talents of its employees
Develop collective intelligence

Documentation

Digital courseware included

Lab / Exercises

Share of experience
Exercises on building a strategic approach

Complementary courses

Temptraining funding

ITTA is a partner of Temptraining, the continuing education fund for temporary workers. This training fund can subsidize continuing education for anyone who works for an employer subject to the Collective Work Agreement (CCT) Rental of services.