Top 10 AI Tools for Businesses in 2024

Artificial intelligence is already significantly transforming the daily operations of businesses with technologies such as deep learning and machine learning. These innovations and AI tools promise to further reshape professional practices in the years to come.

Faced with challenges such as lack of time, organizational issues, and workload surges, businesses are finding AI to be a revolutionary way to boost their productivity. As a valuable tool, artificial intelligence is applied across various sectors including production, marketing, logistics, and human resources, offering a multitude of benefits.

top 10 ia entreprise

Discover through our article the Top 10 AI Tools for Businesses in 2024, along with two bonus tools:

  • ChatGPT – Professional writing and content generation.
  • Midjourney – AI-driven commercial image generation for realistic and artistic visuals.
  • MurfAI – Generation of realistic and customizable voiceovers.
  • Runway – AI-assisted video creation and editing.
  • Undetectable AI – Humanizing AI-generated content to avoid detection.
  • Browse AI – Automation of web data extraction without coding.
  • Logo AI – AI-based logo creator for professional branding.
  • Poised – Enhancement of communication skills.
  • Otter AI – Real-time transcription and meeting analysis.
  • Conversica – Automated and efficient lead management.
  • Bonus 1. ClipDrop – Capture and transformation of real objects into digital images.
  • Bonus 2. Perplexity AI – AI research assistant providing accurate and contextual answers.

What benefits does AI bring to business productivity?

Artificial intelligence acts as a critical lever for business competitiveness. It simplifies complex and repetitive tasks, allowing companies to free up time from time-consuming activities and enhance efficiency by focusing on higher value-added tasks.

Automation of processes, such as payroll management, is another key AI feature, reducing costs while maintaining operational quality. AI also helps monitor and analyze business activities to identify potential savings without compromising quality.

In production departments, AI detects inefficiencies and proposes improvements to optimize productivity and operational safety.

In terms of customer service, AI enhances the experience through technologies like supervised chatbots, which provide instant responses to frequent questions, available 24/7.

Artificial intelligence also plays a crucial role in data management, enabling businesses to collect reliable, real-time information about consumers to better target and personalize marketing campaigns.

Furthermore, AI contributes to improving workplace well-being by reducing the repetitiveness and difficulty of tasks, thereby promoting a better quality of life for employees.

Recent developments in the field of generative AI show rapid growth and increased competition. OpenAI, a leader in this sector, has recently generated significant revenue and continues to attract investments to expand its capabilities globally.

In summary, 64% of businesses believe that AI is a key catalyst for increasing their overall productivity, highlighting its importance in optimizing operations and automating repetitive tasks across various sectors, including retail and manufacturing. The adoption of AI by businesses in 2024 demonstrates its transformative potential and its essential role in the digital age, offering promising prospects for the future of business.

1. ChatGPT

chatgpt - outil ia

ChatGPT, developed by OpenAI, is a revolutionary solution based on artificial intelligence for automated text generation. This natural language processing model excels in understanding and generating text responses that simulate human interaction.

ChatGPT can be used in a variety of applications, from automated customer support to content creation for blogs and social media, as well as translation and report generation. Its adaptability makes it a valuable AI tool for businesses looking to optimize their internal and external communication operations, thereby reducing costs and improving operational efficiency. Additionally, be aware that ChatGPT 5 is about to be released, which will be even more effective and powerful than GPT 4.

Why use ChatGPT?

  • Improved customer engagement: ChatGPT can interact with customers in real-time, providing instant and relevant responses to their inquiries.
  • Increased productivity: Automates repetitive and time-consuming writing tasks, allowing teams to focus on higher value-added activities.
  • Improved language coverage: Supports multiple languages, facilitating international expansion for businesses.


  • Easy integration with existing platforms through robust APIs.
  • Ability to generate clear and contextually adapted texts in multiple languages.
  • Frequent updates to incorporate the latest AI advancements.


  • Risks of inaccuracies and producing outdated content without manual checks.
  • Need to monitor the privacy implications of the processed data.


  • Free version: Limited but sufficient to test the basic capabilities of the tool.
  • ChatGPT Plus: $20 per month, offering advanced features and priority access to innovations.

If you want to learn about this incredible tool, check out our training on ChatGPT now, and become even more productive.

2. Midjourney

midjourney - outil IA

Midjourney is a spectacular breakthrough in the field of generative artificial intelligence, allowing users to transform textual descriptions into detailed visual images. This tool is ideal for designers, marketers, and content creators who need to quickly visualize concepts or generate illustrations for various projects.

Midjourney supports a wide variety of visual styles, from photorealistic renderings to abstract artistic interpretations, making it extremely flexible to meet the aesthetic requirements of various sectors, including advertising, publishing, and product design.

Why use Midjourney?

  • Creation of on-demand visual content: Quickly generates images for campaigns, presentations, or social media content.
  • Reduction in visual production costs: Reduces reliance on costly and specialized design resources.
  • Facilitated creative experimentation: Allows for testing multiple visual ideas without significant resource commitment.


  • Exceptional image quality, with high fidelity to the given prompts.
  • Ease of use through an interface integrated with Discord, making it accessible to everyone.
  • Flexible pricing plans to accommodate both freelancers and large enterprises.


  • Limitations in understanding extremely specific or technical descriptions.
  • Occasionally, it may produce unpredictable results, especially with complex anatomical details.


  • Basic Plan: $10 per month, designed for occasional users.
  • Standard Plan: $30 per month, suitable for regular use.
  • Pro Plan: $60 per month, intended for professionals who use the tool intensively.
  • Mega Plan: $120 per month, for businesses requiring large-scale image production capacity.

If you want to learn about Midjourney, check out our Midjourney training now, and become even more creative.

3. MurfAI

murfai - outil IA

MurfAI is a powerful AI-based voice-over generator designed to transform any written text into natural and fluent speech. This AI tool is ideal for content creators, educators, and marketing professionals who require high-quality narrations for videos, e-learning, or presentations. MurfAI offers a wide range of voices in various languages and accents, allowing customization of tone and style according to the context of the project.

Why use MurfAI ?

  • Improvement of accessibility: Makes content more accessible through quality narrations.
  • Narration customization: Wide choice of voices and accents to tailor the speech to the target audience.
  • Production efficiency: Speeds up the production of audiovisual content with easy integration into existing workflows.


  • Exceptional voice quality, close to the human voice.
  • Ease of use thanks to a simple interface and a quick creation process.
  • Extensive customization options to match various needs and preferences.


  • Some voices may still sound slightly synthetic, especially in less common languages.
  • Depends on a stable internet connection for text-to-speech processing.


  • Free version limited in features and duration of use.
  • Paid “Creator” plans: Starting at $23 per month.
  • Paid “Business” plans: Starting at $79 per month.

4. Runway

runway - outil IA

Runway is an AI-powered video content creation platform offering advanced and accessible video editing tools. This AI solution assists videographers, marketing teams, and independent creators in producing high-quality video content without requiring deep technical skills in editing.

Runway offers a variety of features, such as automatic editing, background removal, and visual effects generation, making it easy to create professional videos with minimal effort.

Why use Runway?

  • Speeds up video editing: Automates complex aspects of editing, saving time and resources.
  • Accessibility of advanced features: Makes high-end visual effects accessible without expensive equipment.
  • Flexibility and adaptability: Adapts to the needs of projects of all sizes, from personal to professional.


  • Intuitive platform with drag-and-drop for maximum ease of use.
  • Artificial intelligence capabilities to enhance video quality and engagement.
  • Competitive pricing, making the technology accessible to a wide range of users.


  • Some advanced features may require learning to be fully utilized.
  • Dependence on computing power for some real-time features.


  • Free plan with basic features.
  • Standard Plan: $12 per user per month,
  • Pro Plan: $28 per user per month,
  • Unlimited Plan: $76 per user per month,
  • Enterprise Plan: Contact Runway for a customized quote.

5. IA Indétectable

ia indetectable - outil IA

Undetectable AI is a tool designed to help humanize content generated by artificial intelligence, making it indistinguishable from content written by a human. This tool is particularly valuable for content editors, SEO specialists, and marketers who want to ensure that their AI-generated content bypasses anti-AI filters of search engines like Google, while maintaining natural quality and fluidity.

Undetectable AI helps to avoid potential penalties on SEO by detecting and modifying markers that could identify the text as machine-generated.

Why use Undetectable AI?

  • Prevention of AI detection: Helps maintain high content quality without being penalized by AI detection algorithms.
  • Improvement of user engagement: Produces content that resonates better with a human audience due to its natural appearance.
  • Protection of brand reputation: Ensures that content reflects high editorial standards, enhancing trust and credibility.


  • Advanced detection and modification capabilities for seamless content integration.
  • Easy to use with existing content management systems.
  • Continuous improvement through machine learning to stay ahead of detection algorithms.


  • May require frequent adjustments to align with search engine updates.
  • Additional cost for advanced humanization features.


  • Free version: Offers basic features to test the tool, including checking for AI presence in text.
  • Basic Plan – $6.99 per month (5,000 words/month)
  • Pro Plan – $12.99 per month (50,000 words/month)
  • Unlimited Plan – $39.99 per month (Unlimited words/month)

6. Browse AI

browse ai - outil IA

Browse AI is an automation platform that allows users to extract and monitor structured data from websites without any programming skills. Ideal for data analysts, marketers, and e-commerce professionals, this AI tool simplifies the data collection process by enabling the setup of bots that navigate and automatically extract information.

Browse AI is crucial for competitive intelligence strategies, dynamic price management, and market analysis.

Why use Browse AI?

  • Data extraction automation: Simplifies online data collection for analysis and reporting.
  • Real-time monitoring: Enables tracking changes on target websites for quick marketing responses.
  • Multiple integrations: Easily adapts to various tools and platforms for an automated workflow.


  • Intuitive user interface with point-and-click for easy bot configuration.
  • Ability to integrate with APIs, webhooks, and other systems to enhance automation.
  • Robust support and documentation to help users maximize tool usage.


  • Some limitations in handling very dynamic or protected websites.
  • Dependence on the stability of the target site’s structure for effective data extraction.


  • Free version: Limited in terms of features and usage.
  • Paid “Starter” plans: Start at $19 per month, offering more advanced extraction and monitoring capabilities.

7. Logo AI

logo ai - outil IA

Logo AI is an AI-powered logo creation platform aimed at entrepreneurs, small businesses, and freelancers who need to quickly establish a visual identity.

This AI tool allows users to generate custom logos in just a few minutes, using only basic descriptions of their brand. Logo AI simplifies the design process by offering suggestions based on current trends and specific user preferences.

Why use Logo AI?

  • Speed of creation: Produces logos with just a few clicks, ideal for startups and short-term projects.
  • Advanced customization: Offers a variety of customization options to meet the specific needs of each brand.
  • Financial accessibility: Less expensive than hiring a professional graphic designer.


  • A wide variety of templates and icons for easy customization.
  • User-friendly interface that requires no graphic design skills.
  • Integration with marketing tools for direct application of the logo across various media.


  • Potential lack of uniqueness in the generated logos due to the use of common databases.
  • Limitations in design complexity compared to what a human designer might offer.


  • Free download: Provides a preview of the logo.
  • Paid “Basic” options: Start at $29 for a high-resolution download with extras.

8. Poised

poised - outil IA

Poised is an AI-powered personal communication coaching tool designed to help professionals improve their communication skills during online meetings or presentations. The AI tool analyzes real-time speech clarity, use of fillers, tone, pace, and other communication parameters to provide instant feedback and suggestions for improvement.

It’s an ideal tool for professionals looking to perfect their eloquence and effectiveness in communication, whether for internal interactions or with clients.

Why use Poised?

  • Improvement of communication skills: Provides analyses and recommendations to refine speech and presentation.
  • Real-time feedback: Offers immediate feedback during virtual meetings, allowing for on-the-fly adjustments.
  • Continuous personal development: Encourages ongoing learning and development through recorded sessions and progress reports.


  • Uses artificial intelligence for precise and thorough analysis of verbal behavior.
  • Integration with popular video conferencing platforms for ease of use.
  • Intuitive user interface and detailed report to track progress.


  • Requires personal discipline to implement and maintain suggested changes.
  • May be perceived as intrusive by some users who are not comfortable with continuous analysis of their performance.


  • Free trial: Available to test features.
  • Paid subscription: Starts at $13 per month, offering full features and more detailed tracking.

9. Otter AI

Otter Ai - outil IA

Otter AI is a transcription and note-taking application that uses artificial intelligence to automatically convert discussions into text in real time. This AI tool is extremely useful for professionals, students, and anyone needing to document meetings, lectures, or interviews.

Otter AI not only captures words but also provides summaries, keywords, and audio excerpts, making it easier to review and search for specific information.

Why use Otter AI?

  • Effective documentation: Automates the transcription of meetings, saving time and effort.
  • Facilitated search: Enables easy retrieval of specific information through keywords and summaries.
  • Enhanced collaboration: Shares meeting transcripts and notes with colleagues for better coordination.


  • High accuracy in transcription thanks to advanced algorithms.
  • Integration with major communication platforms like Zoom and Microsoft Teams.
  • Built-in collaboration and sharing features.


  • Some limitations in voice recognition with strong accents or in noisy environments.
  • The free version has significant limitations in terms of transcription duration and features.


  • Free Plan: Includes basic transcription with monthly limits.
  • Paid Plans: Starting at $10 per month for advanced features and more flexibility.

10. Conversica

conversica - outil IA

Conversica is a sales and marketing automation tool that uses AI-powered virtual assistants to engage in conversations with potential leads. The tool simulates human interactions to qualify leads, schedule meetings, and even follow up with customers after sales, thereby improving the efficiency of sales and customer service teams.

Conversica is particularly effective for businesses with a large volume of leads where personalized follow-up is crucial but difficult to manage on a large scale.

Why use Conversica?

  • Optimization of lead qualification: Improves the efficiency of the sales process by automating the initial contact phase.
  • Improvement of customer service: Provides consistent and personalized follow-up that increases customer satisfaction.
  • Increased efficiency: Reduces the workload of sales teams, allowing them to focus on closing sales rather than qualifying leads.


  • Natural interaction through advanced natural language processing techniques.
  • Easy integrations with major CRMs and marketing automation systems.
  • Detailed reports to measure the effectiveness of interactions and ROI.


  • High cost that can be a barrier for small businesses.
  • Requires initial adjustment and supervision to optimize conversation scripts according to specific needs.


  • Price on request: Conversica customizes its pricing based on the specific needs of businesses and the volume of interactions.

Bonus 1. ClipDrop

clipdrop - outil IA

ClipDrop is a revolutionary app that uses augmented reality and artificial intelligence to capture, edit, and move objects or images from the real world to any software on a computer. This tool is particularly useful for designers, marketers, and content developers who need to quickly create prototypes or presentations by integrating real visual elements into their digital projects.

ClipDrop allows scanning any object or scene with a smartphone and instantly transferring it to a desktop application, preserving the perspective and colors for a very realistic rendering.

Why Use ClipDrop

  • Speed in content creation: Allows for capturing and integrating real elements into the digital workflow in seconds.
  • Ease of integration: Simplifies the design process by reducing the need for advanced technical skills.
  • Innovation in presentation: Offers a new way to present concepts and ideas through unique visual integrations.


  • Seamless integration with the most popular design and productivity tools.
  • Cutting-edge technology in image recognition and augmented reality.
  • Intuitive user interface, making it easy for all skill levels to adopt.


  • Requires a compatible and relatively modern device to use all features.
  • The accuracy of capture can vary depending on lighting conditions and the environment.


  • Free basic plan with limited features.
  • Premium subscription: $10 per month, and for the API plan, contact the sales team directly.

Bonus 2. Perplexity AI

Perplexity ai - outil IA

Perplexity AI is an AI-powered research tool designed to provide clear and contextual answers to users questions. This tool is particularly useful for researchers, students, and professionals who require quick access to verified and accurate information.

Perplexity AI utilizes advanced natural language processing techniques to analyze vast amounts of data and provide responses that are not only relevant but also deep and informative.

Why use Perplexity AI?

  • Quick access to information: Provides instant answers to complex questions, facilitating research.
  • Depth and accuracy: Uses advanced models to ensure the relevance and reliability of the information.
  • Enhancement of learning and research: Ideal for academic and professional environments where data accuracy is crucial.


  • Simplified user interface for a frictionless research experience.
  • Ability to integrate multiple data sources for a comprehensive response.
  • Continuous improvement of algorithms for increasingly accurate responses.


  • May require manual verification for highly specialized or new topics.
  • The quality of responses can vary depending on the specificity and complexity of the questions.


  • Limited free access for basic functions.
  • Pro Subscription: $20 per month, offers unlimited fast searches Unlock 600 Pro searches per day.

At the heart of digital transformation, AI-based tools such as ChatGPT, Midjourney, ClipDrop, and others are revolutionizing the way we create, communicate, and manage information. Whether it’s generating textual or visual content, automating responses to customers, or optimizing repetitive tasks, each tool offers innovative solutions to increase efficiency and improve the quality of work in various professional fields. Adopting these technologies can significantly transform a company’s operations, enabling it to remain competitive in a rapidly evolving business environment.

ITTA exclusively offers a ChatGPT training course

Are you ready to learn more about one of the most powerful AI tools available today? Join our exclusive training on ChatGPT, where we will guide you through the intricacies of this revolutionary technology. Whether you’re looking to optimize your content strategies, automate your customer interactions, or simply explore the potential of AI for your professional development, our training provides the keys to unlock the full potential of ChatGPT.

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About The Author

ITTA is the leader in IT training and project management solutions and services in French-speaking Switzerland.

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