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This training will teach you how to create and optimize your own Google Ads campaigns.
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ITTA offers Google marketing and data training: Google Ads (Fundamentals and Advanced), Google Analytics, Google Tag Manager, Google Data Studio (Looker Studio), Google My Business, as well as generative AI modules with Gemini and Vertex AI. Our Google training is delivered in Geneva, Lausanne and interactive virtual classroom by certified Google consultants.
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This training will teach you how to create and optimize your own Google Ads campaigns.
Learn how to optimize your campaigns to get the most out of your advertising budget.
Google My Business is a tool that helps you manage your online presence on Google, such as updating information about your business.
Google Analytics is a free tool from Google that allows you to obtain data about potential customers.
Google Tag Manager is a free and easy to integrate tool that allows you to accurately measure each of the conversions that you define for your site.
Google Data Studio allows you to harness the power of your data with interactive dashboards and helps you make better decisions.
Google is a central player in digital marketing, measurement and generative AI in the enterprise. In Geneva, Lausanne and across French-speaking Switzerland, industrial SMEs, e-commerce merchants, private banks, digital agencies, in-house marketing teams and international organisations use Google Ads, Google Analytics, Google Tag Manager and Looker Studio (formerly Data Studio) daily to drive their acquisition, measurement and reporting. The arrival of Gemini and Vertex AI opens a new dimension on the developer AI and generative AI side.
ITTA offers a catalogue covering the main Google marketing and data tools. The catalogue is structured around two axes: digital marketing (Google Ads Fundamentals and Advanced, Google My Business, Google Analytics, Google Tag Manager, Google Data Studio / Looker Studio) and Google generative AI (Gemini, Vertex AI, generative AI with ChatGPT/Claude/Gemini/Midjourney). This offer targets both marketing managers and developers and data engineers ramping up on Google Cloud AI.
Our Google trainers are digital marketing and data consultants actively working on production projects for Swiss and international companies. They master Google Ads (Search, Display, Shopping, Performance Max), Google Analytics 4, Google Tag Manager (server-side and client-side), Looker Studio and the Google Cloud ecosystem on the AI side (Gemini, Vertex AI). This field expertise feeds every training session and lets us illustrate each concept with lived cases.
Whether you are a marketing manager, digital project lead, SEA expert, data analyst in charge of tracking, developer ramping up on AI, or freelance consultant, our Google training in Geneva and Lausanne gives you the skills expected on the Swiss market to drive your campaigns, your measurement and your AI use cases.
Google Ads – Fundamentals covers account creation, Search campaign structure, keyword best practices, ads and extensions, targeting and conversion tracking. Google Ads – Advanced deepens advanced steering (Smart Bidding, attribution, audiences, Performance Max, Display, YouTube Ads, Shopping). These two modules constitute a complete path for SEA managers and teams in charge of paid acquisition.
Google Analytics covers Google Analytics 4 (GA4): data model, properties and streams, custom events, conversions, audiences, segmentation and reporting. Google Tag Manager covers tracking implementation via GTM (client-side) and server-side best practices, essential in a cookieless and strengthened compliance context (GDPR, nFADP, Consent Mode v2). These two modules are systematically required for marketing data analyst and traffic manager profiles.
Google Data Studio (renamed Looker Studio) covers the creation of dashboards and automated reports on Google Ads, GA4, Search Console and SQL database sources. Google My Business (Google Business Profile) covers the optimisation of local business listings for Google Maps and Search ranking, particularly useful for local SMEs and retailers.
The catalogue includes two Google AI modules: Discover Generative AI with ChatGPT, Claude, Gemini and Midjourney (multi-model overview for business profiles) and Developing with Gemini and Vertex AI (Google Cloud developer oriented, Gemini API, application integration, RAG, agents). These modules complete the Google catalogue on the AI side, in addition to the marketing courses.
For an SEA manager, start with Google Ads – Fundamentals then Google Ads – Advanced. For a marketing data analyst, Google Analytics and Google Tag Manager are priorities. For a full-stack traffic manager, the complete Google Ads + GA4 + GTM + Looker Studio path is recommended. For a local SME, Google My Business brings the fastest lever. For a Google Cloud developer ramping up on AI, Developing with Gemini and Vertex AI is the natural entry. For a business profile discovering AI, Discover Generative AI with ChatGPT, Claude, Gemini and Midjourney brings a multi-model overview. Our pedagogical team supports you in defining the path.
Here is a selection of reference courses in this catalogue, accessible directly:
Google training fits into a broader ecosystem. The digital marketing domain regroups all the digital marketing courses (SEO, SEA, social, content, email). The search engine optimisation SEO and SEA sub-domain covers SEO and SEM in addition to Google Ads. The ITTA Digital Marketing catalogue brings the digital strategy, social media and content skills. ITTA Artificial Intelligence training brings a complete AI path, complementary to Gemini and Vertex AI. Analytics and data management training covers SQL and BigQuery, complementary to Looker Studio.
The Google ecosystem is evolving rapidly. On the Google Ads side, Performance Max and Smart Bidding are rising in power, transforming SEA team practices. The progressive end of third-party cookies and the generalisation of GA4 and server-side tracking require rethinking measurement architectures. Consent Mode v2 becomes unavoidable to stay GDPR and nFADP compliant. On the AI side, Gemini positions itself as a widely used tool Google model (multi-modal, reasoning, long context window) and Vertex AI consolidates the enterprise AI platform on Google Cloud. Google AI Overviews also transforms SEO practice and content strategy. Our pedagogical content regularly integrates these evolutions to stay aligned with current practice.
All our Google courses are available on-site in our Geneva and Lausanne centres, as well as in interactive virtual classroom with a training organisation live. Our sessions are organised in 5-week cycles. Each session includes practical cases on real accounts (with participants’ consent) and access to official Google resources. Customised corporate training is also available at your premises, in Geneva, Lausanne, Vaud and across French-speaking Switzerland, with a programme adapted to your Google accounts and internal stack.
ITTA offers a training catalogue. Our Google trainers are digital marketing and data consultants actively working on production projects for Swiss and international companies. The Google catalogue regroups our courses covering Google Ads, Google Analytics, Google Tag Manager, Looker Studio, Google My Business and Google AI (Gemini, Vertex AI). Our pedagogical team supports you in choosing the right path and identifying funding solutions that fit your professional situation.
Our pedagogical approach favours learning by doing, with cases inspired by the daily work of Swiss companies and individualised follow-up throughout the path. Each session combines training time, applied exercises and exchanges with the trainer, so every participant can progress at their own pace and leave with skills directly usable in their professional context.
Our courses target a wide range of audiences: marketing managers, digital project leads, SEA experts, marketing data analysts, traffic managers, SME leaders, digital agencies, developers ramping up on AI. Our pedagogical team adapts to the participants.
Which Google course should I start with?
For an SEA profile, Google Ads – Fundamentals is the natural entry, followed by Google Ads – Advanced. For a marketing data analyst, Google Analytics then Google Tag Manager. For a business profile interested in Google AI, Discover Generative AI with ChatGPT, Claude, Gemini and Midjourney. Our pedagogical team guides you according to your project.
Do your courses cover GA4 and server-side tracking?
Yes. The Google Analytics and Google Tag Manager modules cover GA4 and address server-side best practices in a cookieless and strengthened compliance context (Consent Mode v2, GDPR, nFADP).
What is the difference between Google Data Studio and Looker Studio?
None. Google Data Studio has been renamed Looker Studio by Google. The module keeps its former name in our catalogue but covers the current Looker Studio version.
Are your Google courses available for companies?
Yes, the entire Google catalogue is available in-house, in Geneva, Lausanne and in virtual classroom, with a programme adapted to your Google Ads, GA4, GTM and Looker Studio accounts. Our team builds the specifications with you and organises sessions according to your calendar.
Monday to Friday
8:30 AM to 6:00 PM
Tel. 058 307 73 00
ITTA
Route des jeunes 35
1227 Carouge, Suisse
Monday to Friday, from 8:30 am to 06:00 pm.