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During this training you will learn the basics and mechanisms of data on the web and social networks.
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Présentiel, Virtuel
ITTA offers an in-house Digital Marketing catalogue built around the real-world needs of organisations across French-speaking Switzerland: SEO and SEM, social media and SMO, digital strategy, content marketing, email marketing, growth hacking, social selling, social data and web marketing. Our Digital Marketing training is delivered in Geneva, Lausanne and interactive virtual classroom by active digital consultants.
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During this training you will learn the basics and mechanisms of data on the web and social networks.
During this training you will learn the basics and main techniques of community management.
During this training you will learn how to write and design content for the web (blog, social networks, website).
This course will provide you with the skills of a web project manager, including the estimated budget, schedule of Internet expenses, etc.
Email marketing remains one of the most effective ways to build customer loyalty, however it requires good preparation to achieve its results.
During this training participants will learn how to use online reputation tools and analyze their web and social networks presence.
In this course, you will learn how to use digital tools allowing you to automate the actions of LeadGen for your business and above all, you will put your strategy into practice.
During this training, you will learn the basics and mechanisms of inbound marketing (the different levers) and marketing automation.
Mobile marketing is marketing on or with a mobile device, such as a smartphone. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas. What will it cost to get involved? Are you confused by terms such as App or SMS? it’s important that you can make the right decision for your business.
This training is intended for entrepreneurs, communication managers, future community managers who want to learn how to identify business opportunities and sell on social networks.
Train in SEO, SEM, and SMO to improve the visibility of your website and increase the number of visitors.
This training is intended for entrepreneurs, communication managers, future community managers and social media managers who want to learn the basics of strategy on social networks.
The ITTA Digital Marketing catalogue is built in-house by our digital consultants and trainers to meet the real-world needs of organisations across French-speaking Switzerland. In Geneva, Lausanne and across the region, industrial SMEs, e-commerce merchants, private banks, international organisations, agencies and in-house marketing teams rely on SEO, SEA, content, social media and analytics skills to drive acquisition and retention. Our training translates that reality into operational programmes, aligned with the practices and tools used on the Swiss market.
Rather than following a single vendor curriculum, ITTA offers an in-house Digital Marketing catalogue covering every lever: organic and paid search, organic and paid social, email marketing and automation, content strategy, growth hacking and lead generation, B2B social selling, web analytics and social data. This approach lets every participant start from their own business context and identify the priority levers for their organisation.
Our Digital Marketing trainers are consultants actively working on production projects in Switzerland and internationally. They master the leading market tools (Google Ads, Google Analytics, GA4, Search Console, Meta Ads, LinkedIn Ads, HubSpot, Brevo, Looker Studio) and support organisations on their digital strategy, paid acquisition and SEO. This field expertise feeds every training session and lets us illustrate each lever with lived examples.
Whether you are a marketing manager, web project lead, community manager, freelance consultant, SME leader or an employee ramping up, our Digital Marketing training in Geneva and Lausanne gives you the skills to drive your digital acquisition and deliver measurable results.
Our SEO and SEM courses cover organic search (technical audit, on-page optimisation, link building, content) and paid search (Google Ads, Microsoft Ads, Performance Max). The Search Engine Optimisation SEO and SEM module gives an integrated view of both channels. The Google Ads, Google Analytics, Google Tag Manager and Google Data Studio modules complete this foundation on the steering and measurement side.
The catalogue covers Social Media Marketing, Community Management, Data and Analytics Social Data, Social Selling, Social Commerce, and Social Selling and LinkedIn in B2B. These modules address both community managers and B2B sales teams looking to turn LinkedIn into a structured prospecting channel.
Our strategy courses cover Digital Marketing Strategy, Web Marketing, Content Marketing, E-mail Marketing, E-Reputation and Marketing Mobile. The Project Manager Web module structures end-to-end digital project delivery. The Inbound Marketing and Automation module trains teams to build funnels and automated sequences (lead scoring, nurturing) on the leading market tools.
The catalogue includes LeadGen and Growth Hacking, focused on rapid and experimental acquisition (AARRR frameworks, scoring, testing), as well as a dedicated E-Reputation module to manage brand image, handle reviews and anticipate communication crises.
For an employee discovering digital, we recommend starting with Web Marketing or Digital Marketing Strategy to frame the overall picture. For an SEO/SEA profile, Search Engine Optimisation SEO and SEM is the natural entry, followed by Google Ads and Google Analytics. For a community manager, the trio of Community Management, Social Media Marketing and Data Analytics Social Data structures the practice. For a B2B sales team, Social Selling and LinkedIn in B2B brings an actionable framework. For a digital project manager, Project Manager Web brings a complete methodology. Our pedagogical team supports you in defining your path according to your level and goals.
Here is a selection of reference courses in this catalogue, accessible directly:
Digital marketing fits into a broader ecosystem. The digital marketing domain regroups our full offer, with the sub-domains search engine optimisation SEO and SEA, social media SMO and digital strategy. Google training covers Google Ads, Google Analytics and Google Tag Manager. Generative AI applied to marketing is addressed in the ITTA Artificial Intelligence catalogue, in particular via the AI Applied to Marketing module.
Digital marketing is going through several structural shifts in 2026. The progressive end of third-party cookies, the generalisation of GA4 and the rise of server-side tracking require rethinking measurement architectures. Generative AI is being embedded in content production, visual creation and qualification chatbots. SEO is evolving with Search Generative Experience and AI modes in search engines (Google AI Overviews, Perplexity). European regulations (GDPR, ePrivacy, AI Act) and Swiss regulations (nFADP) impose a stricter framework on consent and data usage. Our pedagogical content regularly integrates these evolutions to stay aligned with current practice.
All our Digital Marketing training courses are available on-site in our Geneva and Lausanne centres, as well as in interactive virtual classroom with an active digital consultant trainer live. Our sessions are organised in 5-week cycles. Each session includes concrete use cases, audits on real accounts (with participants’ consent) and templates that can be reused directly. Customised corporate training is also available at your premises, in Geneva, Lausanne, Vaud and across French-speaking Switzerland, with a programme adapted to your roles and tools.
ITTA offers a training catalogue, present in Geneva and Lausanne. Our in-house Digital Marketing catalogue is built by consultants actively working on SEO, SEA, social media and digital strategy projects in production, allowing them to share lived cases and illustrate each lever with real situations. Our pedagogical team supports you in choosing the right path, prioritising levers and identifying funding solutions that fit your professional situation.
Our pedagogical approach favours learning by doing, with cases inspired by the daily work of Swiss companies and individualised follow-up throughout the path. Each session combines training time, applied exercises and exchanges with the trainer, so every participant can progress at their own pace and leave with skills directly usable in their professional context.
Our courses target a wide range of audiences: marketing managers, web project leads, community managers, consultants, SME leaders, B2B sales teams, employees in career transition. Our pedagogical team adapts to the participants.
Which digital marketing course should I start with?
For a generalist profile, Webmarketing or Digital Marketing Strategy give the big picture. For an SEO/SEA profile, Search Engine Optimisation SEO and SEM is the most direct entry. For a community manager, Community Management or Social Media Marketing. Our pedagogical team guides you according to your professional project.
Do your courses cover GA4 and Google Tag Manager?
Yes. The Google Analytics and Google Tag Manager modules cover the current versions, in particular GA4 and server-side tracking. The Data and Analytics – Social Data module covers social media data analysis.
Do you work on real accounts during training?
Yes, as far as possible and with participants’ consent. SEO, Google Ads and Analytics workshops often use participants’ own accounts to anchor learning in their real context.
Are your Digital Marketing courses available for companies?
Yes, the entire Digital Marketing catalogue is available in-house, in Geneva, Lausanne and in virtual classroom, with a programme adapted to your channels and internal stack. Our team builds the specifications with you and organises sessions according to your calendar.
Monday to Friday
8:30 AM to 6:00 PM
Tel. 058 307 73 00
ITTA
Route des jeunes 35
1227 Carouge, Suisse
Monday to Friday, from 8:30 am to 06:00 pm.